CEO Kyle Porter launched SalesLoft nearly ten years ago and the SEP Cadence product (its flagship) in late 2014. To recharge and reflect, he took a sabbatical earlier this summer to his family’s tangerine grove.
“One of my biggest conclusions was that I’m given this thing another ten years. So I’m committed to running this business and outlasting and out-executing and out-innovating others in the market.
Another one of those conclusions was [that] we don’t really compare ourselves to the competition. We focus entirely on our customers’ needs, and delivering them the best digital sales combination and workspaces that ever existed…I see all of these companies as different than SalesLoft. We’re very unique. We’re unique in the way that we show care for our customers and each other. We’re unique in the way we innovate and bring new ideas to market and trailblaze the path for digital sales. We’re unique in how we combine these multiple different new, impactful digital solutions into one workspace for our customers.”SalesLoft CEO Kyle Porter (GZ Consulting Interview 8/20/21)
Porter is “exploring multiple options” to remain an independent business and continue growing SalesLoft’s market presence. Doing so entails getting “better and better over time at serving our customers [and] at innovating in the marketplace.”
The firm is also preparing for a future IPO. “We’re going down the road to build a public business prior to being a public business,” commented Porter. “And so we’re putting that governance in place [and] those financial controls in place. You see the independent board member being added. We’ve got an opportunity to continue that with an audit committee chair and another independent board member.”
“I’d love this to be a public business,” continued Porter. “And if that’s what’s right for the company, that’s what will happen.”
Porter is also proud of his ownership structure, saying that SalesLoft has the “cleanest cap table” and fewest investors amongst companies in the space that have reached scale. The presence of Jason Green of Emergence Capital and Jeff Horing of Insight Capital also gives him confidence. Porter views them as “invest and hold” partners. Both serve on SalesLoft’s Board.
Porter has a great deal of respect for ZoomInfo CEO Henry Schuck, whom he met at Dreamforce in 2013. “It’s amazing to see what they’ve done. He’s an inspiration and role model for us, definitely a different business with data at the core. We no longer do data. And they’ve moved into the application space. But this is a giant market, and [in] some of the areas they play, we’ve got more experience and capabilities and history and lessons learned and edge case analysis that we’ve been through. And in some of the areas, primarily the data side, he’s got more experience and capabilities. So, we’re excited to see what they’re doing. I love reading his quarterly reports and learning what’s on his mind. He and I stay in touch regularly. It’s a joy to be in the category with people you love and respect.”
Porter would like to return to live conferences but expects to initially host “smaller, more intimate settings” such as a fifty-person CRM summit or a sales operations leader event. Later on, Porter looks forward to hosting large events again, such as their 2,000-person Atlanta Rainmaker conference held in 2019.
Last month’s InStereo acquisition is going “incredibly well.” The acquisition of one of its service partners brought SalesLoft “capabilities to serve our most critical enterprise customers.” The purchase was prompted by feedback from their joint customers who told Porter “how amazing” the InStereo team was in delivering “critical experiences to help them push the boundaries of modern revenue.”
Furthermore, “there were just such good relationships” between the companies that it allowed everybody to “hit the ground running once the transaction closed. SalesLoft employment has grown 50% since the beginning of the pandemic and now stands at 615 headcount.