Vertical IQ helps “banking and credit union relationship managers, advisors, and consultants build trust and strengthen sales conversations through insightful and timely industry intelligence.”
Vertical IQ publishes 530 plain English industry overviews and 3,400 local economic analyses. The research is utilized by relationship managers in the financial services sector and strategic sales reps looking to better understand the needs and concerns of customers and prospects. Vertical IQ profiles also assist marketers in better understanding pains at various C-level functions within an industry, offer a set of industry-specific questions for sales reps and relationship managers, and help customer success teams understand the pains and concerns of their customers.
“It’s not uncommon for reps to speak to a hundred people a day across multiple verticals, and our integration with Vertical IQ gives them the industry intelligence they need to have impactful conversations every single time,” said Groove CEO Chris Rothstein. “With Groove and Vertical IQ, reps can now get access to industry knowledge in a single click from wherever they work.”
Industry intelligence is available to joint customers at no additional charge with single sign-on functionality.
The firms are initially targeting financial services and banking organizations, a core market for Vertical IQ. According to Groove Director of Communications Jason Klein, displaying Vertical IQ profiles to relationship managers is a “powerful use case.” RMs often lack industry-specific expertise but need to understand the basics of many industries, including pain points, trends, financial ratios, and CxO concerns.
However, the firms see a broader set of beneficiaries (e.g., relationship managers, sales professionals, customer success professionals), regardless of their industry. The Vertical IQ sweet spot is professionals that sell into, support, or analyze a broad set of industries. Vertical IQ provides “the insights users need to better understand a specific industry before, during, and after meetings,” continued Klein. “As we continue to enhance the integration, we believe some of the key content will be challenges, trends, financial benchmark data, and the content related to call preparation.”
“Groove’s flexibility and ease-of-use make it an effective sales engagement platform for relationship sellers, which is why we’re seeing such strong demand for this integration from our joint customer base,” said Vertical IQ CEO Bobby Martin. “This integration is just the beginning of our vision for empowering the modern sales professional.”
While Sales Intelligence platforms have long offered market research and industry overviews to their customers, the Groove – Vertical IQ partnership is the first integration of industry overviews into a Sales Engagement platform.
The joint service is generally available.