At its earnings call last week, ZoomInfo announced a pair of acquisitions: Comparably and Dogpatch Advisors (rebranded as ZoomInfo Labs). Comparably builds out ZoomInfo’s capabilities and content in the recruitment space while Dogpatch provides ZoomInfo with professional services capabilities around data deployment and playbook development.

Comparably is a SaaS provider of employer branding, recruitment marketing, and an employee review platform.  Comparably surveys and collects culture insights and compensation data directly from verified employees.  It also publishes the “Best Places to Work Awards.”  Comparably serves “a large portion” of the Fortune 500 and had over 20 million global visitors last year.  Comparably helps syndicate awards across major business and news outlets.

“ZoomInfo’s acquisition of Comparably represents a pitch-perfect response to these changes,” blogged Senior Content Manager Sailee Sarangdhar.  “Comparably, a leading employee review website and the only platform showcasing workplace culture, salary, and corporate brand reputation data, attracts more than 3 million people per month who rely on its comprehensive data about companies of all sizes.  Comparably, combined with ZoomInfo’s already formidable data and software tools, gives talent leaders and companies of all sizes more powerful ways to activate their employer brand, helping to better influence prospects and convert candidates in their pipeline.”

Comparably assists with a company’s career site, Google Search placement, featured articles, media and press, social content, and video testimonials, helping amplify employee sentiment to promote the company and its culture.

“Millions of visitors come to our website to better understand company cultures, access salary data, and get employee insights.  We’ve also built a popular set of software solutions to help companies enhance their employer brand and recruitment marketing,” explained Comparably CEO Jason Nazar.

Comparably recognizes that candidates prefer to work for firms with strong leadership and healthy cultures aligned with their values.

“Simply reaching out to these candidates is no longer enough — to succeed, employers need to showcase why their workplace is one that job seekers would be proud to join,” explained Sarangdhar.

The Comparably acquisition augments RecruitingOS, which the firm is rebranding as TalentOS, and positions it as “a superior talent platform that enriches the talent search experience for recruiters.”  Recruiters will also benefit from enhanced talent data fed into ZoomInfo’s “Likely to Listen” score.

Employer branded content will be integrated into ZoomInfo Engage, “enabling recruiters to leverage statistics, awards, testimonials, videos, and more in their talent sourcing efforts.”

Finally, Insights from Comparably will be deployed to ZoomInfo MarketingOS for executing targeted ad campaigns for specific roles.  Sarangdhar argues that “combining the power of awareness-generating ads with website visitor insights has the potential to be a game-changer for HR and recruitment teams.”

“Job seekers are more educated and discerning than ever before, and companies are going to unseen lengths to recruit candidates of all backgrounds and skillsets,” said Nazar.  “Comparably has distinguished our brand as a unique data asset reflecting fair and accurate company cultures and the most popular SaaS platform for employer branding and recruitment marketing solutions.  Partnering with ZoomInfo is an incredible opportunity to continue to support millions of employees and thousands of businesses and to help revolutionize how the modern challenges of recruiting are solved.”

TalentOS, which was launched in June 2021, has been deployed by over 1,000 companies.  Product customer counts and ACV grew 50% quarter-over-quarter in Q1.

New user functionality includes a guided onboarding journey and a new experience for launching initial email automation campaigns.  In addition, power users can leverage an advanced Boolean search capability and a redesigned AI-powered similar companies recommendation engine for recruiting.

“With Comparably, TalentOS gives companies the ability to engage and hire candidates with much more sophistication and influence,” stated CEO Henry Schuck.  TalentOS plus Comparably is a must-have combination for any company recruiting in today’s competitive work environment.  As an enterprise go-to-market, we know that the best-performing enterprise companies are leveraging data, insights, and software for their revenue operations, and they are significantly outperforming go-to-market teams early on in their digitization journey.  Access to high-quality, relevant data provides significant competitive advantages for all sales and marketing organizations.”

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Continue to the Dogpatch Advisors acquisition (ZoomInfo Labs) blog…