While there is a commonly cited statistic about contact data decaying at a 2.1% rate per month, the nature of this decay has been less reported. Predictive Analytics company Radius conducted a study of 10,000 businesses and assessed the rate of decay over three months. Data quality was assessed by external vendors in May and … Continue reading Radius: Data Decay Rates
B2B DaaS and contacts vendor DealSignal announced the availability of CRM Data Health, a Salesforce module that continuously refreshes, enriches, and reverifies lead, contact, and account records. DealSignal data is GDPR-compliant and based upon AI validation and human verification. “Rather than comparing dirty CRM data against other static data sources that may themselves be outdated, … Continue reading DealSignal CRM Data Health for Salesforce
Synthio announced general availability of their Contact Data Management for Salesforce (CDM-SF) service which provides automated contact record updates from their 160 million record reference data set. Synthio manages over two million monthly contact record updates to its reference database. These updates flow through the CDM to Salesforce and marketing automation platforms. Synthio both maintains … Continue reading Synthio Contact Data Management for Salesforce
Oracle recently acquired DataFox, providing them with access to 2.8 million company profiles, including funding and M&A data. DataFox “gives customers real-time insight to know when a business exhibits noteworthy behaviors.” “The combination of Oracle and DataFox will enhance Oracle Cloud Applications with an extensive set of trusted company-level data and signals, enabling customers to … Continue reading Oracle Acquires DataFox
Last month, I discussed intent data, one of a trio of datasets that assist with lead scoring. This month I’m touching upon Fit data and next month I’ll be discussing Opportunity data. Fitness data consists of firmographics, technographics, and verticalized datasets that help define whether a company is a good prospect. Biographic values such as … Continue reading What is Fit Data?
Poor data quality is a disease which slowly destroys the value of your marketing database. Quality is damaged through incomplete information, poor data entry, and data decay. A traditional response is to purchase new records, but this only provides a temporary (and expensive) respite from your data quality issues. The data I’ve seen indicates that … Continue reading Holistic Data Quality
Artesian CEO Andrew Yates recently discussed Artesian Solutions with Sudipto Ghosh as part of the MarTech Interview Series. Artesian was founded to help resolve the disparity between B2B buyer and seller tools. “We saw that businesses had transformed the way they buy, but that sellers had not adapted. This mismatch led us to create a vision … Continue reading Artesian CEO Andrew Yates: Technological Disruption, AI, and Data Insights
Salesforce announced the launch of two new AppExchange partnership categories offering native Lighting functionality: Lightning Bolts and Lightning Data. Bolts are Lightning Components which offer customer data and business logic. Lightning Data provides new Data as a Service (DaaS) partnerships in the wake of the non-renewal of the Dun & Bradstreet – Data.com licensing partnership. Three … Continue reading Lightning Data from SFDC
Sales Trainer Steve W. Martin recently ran an independent study of DiscoverOrg contact data quality which found that the vendor lives up to its high quality data claims and SLA. According to Martin, “DiscoverOrg had no foreknowledge that I was measuring their data accuracy and no influence over the sample data set I used.” Martin … Continue reading DiscoverOrg Data Quality Put to the Test
In a blog on Sparklane’s website, I had the opportunity to discuss how sales and marketing can digitally transform their departments by focusing on data enrichment and sales intelligence. Firms have traditionally taken a haphazard approach to data quality, failing to recognize that data quality is a function of both initial data (keyed data, web … Continue reading Data Enrichment Assists Digital Transformation