Terminus Acquires GrowFlare

ABM Platform Terminus, which has been on an acquisition binge the past year, added another complementary asset to its platform with the acquisition of sales intelligence vendor GrowFlare.  GrowFlare offers Ideal Customer Profiling (ICP) based on psychographics, which are the common phrases and interests companies share.  Other features include account profiling, prospecting, alerting, and a Chrome extension.  GrowFlare recently doubled its US company dataset to 500,000+ firms.  GrowFlare coverage spans over 90% of “US businesses with Purchasing Power.”

“GrowFlare adds a highly-differentiated level of account intelligence to the Terminus platform,” said Terminus CEO Tim Kopp. “Now teams can identify best-fit target accounts instantly, leverage unmatched AI and psychographic data to know exactly what to say and when, all while being more budget efficient.  This kind of psychographic data has long been used by B2C marketers to profile their future customers and now B2B marketers can as well. This is the modern approach to uncovering target accounts, and accelerates our position as the most intelligent B2B sales and marketing and platform available.”

Terminus likens psychographics to Netflix and Spotify, which can recommend similar content based upon user behavior.  Psychographics extend this logic to account selection. GrowFlare’s unique value proposition is its psychographics.  Most vendors only employ firmographics and technographics in their ICP modeling.

Psychographics are based upon AI and natural language processing of company websites, social media, government filings, job listings, etc.  GrowFlare identifies the “key characteristics that are common across your favorite customers (or any set of companies you want to identify).  From there you can find brand new accounts that match up to your customers, the new product you’re launching, the vertical-specific case study you’re about to drop, and so on.  Enter your favorite customer into GrowFlare and it will spit out hundreds of companies that think and act just like they do, instantly,” blogged Terminus.

When users click on a trending psychographic, they are presented with in-context examples of the phrasing with the term highlighted.  The trending topics and psychographics are “invaluable for marketing and sales personalization,” said GrowFlare Founder and CEO Matt Belkin.

Terminus is also positioning GrowFlare as a new form of “observed intent” versus third-party intent that is simply inferred. “If you’re a data-driven marketer, this should make the hairs on the back of your neck stand up because you know this primary data is a powerful signal coming directly from the accounts you want to target,” crowed Eisenberg.

“Your friends in sales will receive alerts about accounts that are starting to become interested in different things, almost as if it was trending on Twitter. They’ll be able to understand the most important focuses for those businesses, the psychographic topics that are trending, and just how serious they are about those focuses. They’ll know who to reach out to, when to do it, and what to say to deliver a beautifully personalized experience.”

Terminus Blog

Belkin noted that the two firms complement each other, with GrowFlare helping sales and marketing teams efficiently find accounts and Terminus focusing on account engagement.  With the acquisition, revenue teams can target segments based on firmographic, relationship, intent, and now psychographic data.

In GrowFlare, a similar companies New Prospects list includes a Fit Score, which gauges the level of similarity to the target company along with the shared psychographics.  So if a rep just closed a deal at the target, he or she can be confident that the high fit scores are similar in their market positioning.  Fit Scores are exportable to lead scoring models.  A quick view magnifying glass icon displays the trending topics for any of the prospects.

Any Keyword Search or Prospector Active List is automatically setup for alerts, whereby GrowFlare notifies the customer each week of meaningful changes and new prospect opportunities.  When viewed, the table of new prospects includes a Trend score, which is the change in rank position from the prior week.  An Active List focused on competitors will notify sales and marketing when competitor positioning shifts.  This tool would also be valuable for competitive intelligence analysts and business development reps looking to track a narrow universe of competitors or partners.

” Everywhere you look sales and marketing teams are wasting millions of dollars trying to acquire the wrong customers and saying the wrong things.  It’s crazy and the whole approach is broken.  We started GrowFlare to fix it.  You already know your best customers, GrowFlare helps you find 100 more just like them based on their shared interests.  It’s easy to see how focusing on what buyers care about – their psychographics – is far more effective when marketing and selling to them.  It sounds fancy, but it’s the same magic that powers recommendations for Amazon, Netflix, and Spotify in the consumer world.  We just built it for B2B.”

GrowFlare CEO Matt Belkin

Along with Prospector, GrowFlare offers a Prospector Bulk feature that executes against a full customer list.  According to Belkin, “The resulting output averages between 25x-100x more high-fit prospects that sales and that sales and marketing teams can target with account-based outbound campaigns.”

GrowFlare also offers Keyword Search for identifying companies that are using specific terms in their marketing along with shared psychographics, locations, and company sizes.  Boolean operators such as AND, OR, and NOT are supported (e.g. “food delivery” NOT pet).   Keyword search “is valuable if you want to know what companies dominate specific messaging terms or if you are launching a new campaign and want to see who else may be positioned there,” said Belkin.

While many companies offer keyword searching, it is usually against a mined business description.  Only a few products, such as D&B Hoover’s Conceptual Searching, provide broader topical searching to build company lists.

GrowFlare is Terminus’ third acquisition over the past year.  They also acquired Ramble and its Chat Anywhere service and Sigstr for its email signature banner ads and relationship intelligence.

Belkin and the rest of the GrowFlare team are joining Terminus.  Belkin has twenty-five years of SaaS-industry experience at Adobe and Omniture.  At Domo Belkin was the Chief Operating Officer.  Belkin is Terminus’ new EVP of Data, Strategy, and Partnerships.

ABM platforms have emphasized top of the funnel audience engagement and given sales prioritization and messaging short shrift.  GrowFlare will help Terminus pass the ABM baton from marketing to sales.


I profiled the GrowFlare service back in June.

ZoomInfo Acquires EverString (Part II)

On Friday, I began coverage of ZoomInfo’s acquisition of EverString. Continuing with part II…


Over the past few years, ZoomInfo has been rapidly building its go-to-market intelligence through acquisitions and capital investment.  Initially, ZoomInfo (then called DiscoverOrg) rolled up competitors iProfile and RainKing, but in February 2019, they acquired ZoomInfo, a leading global contact information source.  The firm also managed two tuck-ins last year: NeverBounce email validation and Komiko Inbox AI.

After going public in June, ZoomInfo acquired intent data service Clickagy in October before acquiring Everstring.

ZoomInfo is exceptionally strong across many of the core B2B data categories, including

  • Global contacts (e.g. emails, direct dials, phone numbers, bios, social links, job function, and job level)
  • Technographics (e.g. vendors, products, projects, IT professionals)
  • Intent data (1st Party IP-matching and the recently acquired Clickagy real-time intent signals)
  • Sales Triggers (e.g. M&A, Exec Changes, Partnerships)
  • Org Charts (human-verified and modeled)

However, ZoomInfo has lagged behind other vendors in firmographics and linkage.  The Everstring acquisition plugs this gap across core firmographics, SMBs, and company linkages, putting the firm in a stronger sales intelligence, digital marketing, and B2B DaaS position.  The expanded company universe will significantly improve ZoomInfo’s match rates for batch, real-time, and continuous data enrichment.

In a multinational telecom provider test, the match rate doubled to 98% due to three factors: M/L-powered matching, historical matching against outdated records, and record completeness.

“EverString’s machine learning powered entity resolution (aka matching) algorithms are designed to accept and process multiple identifying inputs from a customer’s file, such as phone number and address, alongside the company name and website, improving the likelihood of returning a matching record.”

ZoomInfo CEO Henry Schuck

Maintaining a historical file of inactive and out of date records provides significant value when batch processing enterprise records sitting in CRMs and MAPs.  Much of this legacy data is bad, but without a reference file with historical data (e.g. inactive and closed companies, former addresses, FKAs), operations teams don’t know which records are defunct businesses.

Everstring has nearly 100% fill rates on core firmographic fields such as employee count, revenue, and industry codes. The expanded firmographics improve field fill rates, lead scoring, lead routing, and analytics (e.g. ICP, TAM, segmentation).

Nevertheless, ZoomInfo has a few remaining gaps around public company financials and filings (e.g. SEC, Companies House, UCC) that would hold them back at financial services companies and European firms.  Everstring does ingest filing data (e.g. Secretary of State incorporations, UCC liens, 5500 ERISA filings with the Department of Labor, federal contract bids, OSHA, fleet data, UK Companies House) when building its business graph, but source data viewing is often required.


Continue to Part III.

ZoomInfo Acquires EverString

ZoomInfo continues building up its data assets with the acquisition of EverString, expanding Zoominfo’s coverage of companies and contacts.  EverString employs machine learning, deep learning, artificial intelligence, and natural language processing to build profiles on 100 million companies, 120 million locations, and 70 million business professionals. Data are ingested from both online and offline content.  The expanded company universe is five-times larger than ZoomInfo’s current company universe, with roughly 30 million international profiles.

EverString also provides ZoomInfo with over one million linkages.  “This additional data gives sellers and marketers across all verticals better access and visibility to their total addressable markets, more complete enrichment results, and additional points of contact at their target accounts.”

ZoomInfo CEO Henry Schuck described the combined EverString and ZoomInfo data cloud as the “first-ever business identity graph of its size with a level of accuracy and completeness purpose-built to help go-to-market teams identify actual buying centers rather than legal entities with no purchasing power.”

Along with corporate hierarchies, EverString expands ZoomInfo’s intelligence concerning website redirects, legal entities, and aliases.  Firmographics include sizing data, URLs, social links, contact information, year founded, DBAs, FKAs, and long-tail industry keywords.

“The acquisition of EverString gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their ideal profiles, leverage granular keywords and attributes to predict success, and focus their go-to-market motions.”

Director of Communications Steve Vittorioso.

Headquartered in San Mateo, EverString was founded in 2012 and has 50 employees.  It made the 2020 Inc. 5000 list with three-year revenue growth of 112%. Customers include Snowflake, FedEx, Nokia, Seagate, and Staples. 

EverString’s DaaS platform delivers firmographics, technographics, contacts, machine learning insights, and intent signals.  

EverString also offers predictive analytics which will be incorporated into the ZoomInfo platform.  Other functionality includes similar companies, ICP modeling, and TAM modeling.


Continue to Part II.

6Sense Doubling Revenue

ABM Platform vendor 6Sense announced that it is on target for its third consecutive year of at least 100% growth.  The firm has also rapidly grown its customer base with a 204% growth in customers since January 2019, and 54% growth since January.  Its net customer retention rate is 109%, indicating a strong ability to renew and upsell its platform.

LinkedIn employment figures also indicate strong growth, but at a rate slower than customers and revenue, an indication of increased revenue per employee. LinkedIn employment grew 72% over the past year and 192% over the past two.

“6Sense was founded upon the vision of transforming B2B sales and marketing with a next-generation platform that engages target buyers at exactly the right time,” said 6Sense CTO Viral Bajaria. “Our patented AI-powered capabilities, including 6sense’s time-based predictions and industry-leading account identification capabilities, continue to be differentiators in the market — and deliver real business value to our customers.”

6Sense continues to invest in platform development with the rollout of new ABM capabilities in 2020:

  • Native Retargeting, which programmatically serves display ads to all website visitors or visitors from target accounts
  • A LinkedIn advertising integration for account targeting across all ad types
  • AI-based Next Best Actions, a set of prioritized actions recommendations for BDRs across the buying committee.
  • Model Metrics, which provide customers with self-service analytics which assess the impact of 6sense’s predictions on pipeline and revenue

CMO Latané Conant cited a series of benefits enjoyed by 6Sense clients, including a 75% higher conversion rate, 40% higher win rates, and a 50% increase in contract values.

Inc. recently named 6Sense the 5th Best Place to Work in the small and medium business category.  

“6sense believes that culture is based on trust, open communication, dedicated leadership, and a fun space where employees can take risks. We take everyone’s opinion into account, from the very top to the bottom.  Employees take chances, put more responsibility on their shoulders, and work hard for one another.  We are a team-first, people-centric organization that prioritizes teamwork above all else.  Our weekly all-hands meetings give everyone an opportunity to have their voice heard.”

6Sense Inc. Submission

6Sense closed a $40 million Series C round in January led by growth equity firm Insight Partners, raising its total funding to $105 million.

TechTarget Prospect-Level Intent (Part II)

Continuing my coverage on TechTarget’s Prospect-Level Intent from yesterday

Prospects are scored and ranked within accounts and across all accounts based on “their recent research activity across the TechTarget network as well as their direct engagement with the customer’s content, website, and advertising.”

To assist with account planning and messaging, Priority Engine added Entry Points, a set of user-defined talking points based upon “a prospect’s recent technology and vendor interests mapped to the particular company’s strengths.”  Entry Points are also delivered at the account-level. They are defined by client teams to call out the topics most salient to company positioning and capabilities.  Client-defined Entry Points are visible within Priority Engine, Salesforce, and export files and are reflected in both the account and prospect rankings.

Prospect-Level Intent is also available within Priority Engine’s Connected App for Salesforce.  Sales reps can quickly fill sales cadences and call lists with high-priority prospects and focused prescriptive insights.  With a single click, Sales reps can add new prospect names to Salesforce, providing a direct path from buyer intent to active leads and contacts.  Prospect and account-level insights, including Entry Points and behavioral intelligence, are displayed within Salesforce Account, Contact, and Lead records.

When uploading Accounts, domains are used for account matching and duplicate prevention.  If a Prospect cannot be associated with an account record, it is uploaded as a Lead.

Account-level fields include account rank, domain, employees, industry, revenue, account address, and up to ten account entry points.  Other account insights include five account signals (e.g. Widespread, Sustained, Late Stage, Stakeholder, Cross-Vendor), an account active this week flag, and behavioral flags for marketing (e.g. visited website, engaged with content, clicked banner), ICP match flag, and their Account Star Ranking.

Contact-level fields include name, title, email, content downloaded, a prospect active this week flag, up to ten Prospect Entry Points, contact address, contact phone, LinkedIn URL, and Priority Engine Contact URL.

Ongoing Salesforce enrichment is not yet available but is on the Priority Engine roadmap.

Priority Engine also supports Marketo, Eloqua, Pardot, and HubSpot out-of-the-box, with custom support for other platforms.

Prospect-Level Intent is available in both Priority Engine and the SMB Priority Engine Express subscriptions.  The Salesforce connector is included as part of a standard Priority Engine license.

6Sense – Outreach Integration

A new 6Sense integration with Outreach helps reps plan account activities from within their CRM and then take actions through the Outreach Sales Engagement Platform.  6Sense insights help reps “prioritize their Outreach strategy, understand their buyers, and time their outreach based on AI-driven predictions of where accounts are in the buying journey.”

6Sense warms up accounts and determines when they are in-market and ready for sales outreach.  With a single click on a contact record, reps can start an Outreach sequence.  If a sequence is already underway, the rep is notified.

“The combination of having comprehensive account and contact data, the right workflow, a customized cadence, and personalized messaging based on buyer behavior can be the difference between a loss and a win,” blogged 6Sense.

The two platforms are complementary with 6Sense managing marketing outreach, enriching data, and scoring prospects and Outreach managing multi-channel sales communications, including email, phone call, text message, social media, direct mail, video, and calendaring.

While SEP ecosystem profiles often rehash features and one partner’s messaging, 6Sense and Outreach focused on their joint value proposition:

“For customers of 6sense and Outreach, our partnership means a union of insight and education around intent and engagement data necessary to target the right accounts and contacts, as well as the predictable, real-time pace at which to engage and ultimately increase conversion rates.  Sales intelligence technology such as ours helps sales reps focus on the more human moments throughout the buyer journey.  Together, 6sense and Outreach help marketing and sales spend less on the time-consuming, calculated risks of sifting through seemingly qualified leads and haphazardly reaching out to them.”

6Sense Blog

The partners highlighted additional benefits, including more relevant sales conversations based upon 6Sense sales intelligence, expanding messaging across the buying committee, and next-best-action recommendations that help reps “better prioritize their day and make stronger connections with buyers.”

Seismic Interactive Content

Sales Enablement vendor Seismic released Interactive Content, a set of microapps and LiveContent presentations that lets remote sales reps “come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time.”  Interactive Content helps revenue organization deliver “immersive, engaging” digital experiences “with just a few clicks.”

A Tiled integration supports Seismic microapps that delivers “memorable evergreen content like digital brochures, pitch decks, 3D interactive visuals, and more.”

“Microapps unleash creative storytelling.  Organizations that deliver their messages in conversational, self-directed ways will win.  Those that don’t will be left behind,” said Tiled CEO Darrell Swain.  “Linear content will ultimately go the way of print.  We are moving into an experiential era that requires a new interactive content format that allows for the creation of rich, immersive experiences, without the need for code.”

Tiled microapps deliver “immersive experiences” with “evergreen content that captures buyers’ attention.”  The apps are interactive and drive engagement through stories “that resonate in a way buyers will remember.”

Seismic describes microapps as “a new content type that combines the interactivity of a mini-website or an app with the ease of document delivery.  Use cases include event invites, digital product brochures, buyer’s guides, and eBooks.

The microapp builder resides within Seismic’s Content Manager and supports drag n’ drop, interactive ‘tiles’ that deliver content as “scrollable image galleries and panes, in-line videos, quizzes, and more.”  The builder is a no-code service that supports adaptive display across mobile, desktop, and tablets.  Microapps may be reviewed and approved before publishing to targeted audiences.

While microapps support one-to-many interactive communications at the top of the funnel, LiveContent supports one-to-one, personalized communications at the bottom of the funnel.  LiveContent is built with familiar authoring tools that “easily transform traditional presentations into personalized, memorable, dynamic stories.”  Content is delivered in an “always-on” mode, as it is “intended to be.”

Seismic LiveContent converts standard presentations with embedded animations, transitions, videos, GIFs, and voiceovers “delivered remotely, exactly how a seller would deliver in person: in presentation mode.”  Seismic stores the original presentation file, allowing content creators to update LiveContent presentations based on page-by-page engagement analytics quickly.  The initial release supports Microsoft PowerPoint, but additional presentation formats will “follow soon.”

“Presentations are not intended to just be scrolled through,” said Seismic CEO Doug Winter.  “LiveContent allows a buyer to engage with a presentation remotely in a similar way that a seller would engage a buyer in person.  With our Summer 2020 release, we are bringing sales content to life.”

According to Seismic, interactive content is preferred to static material, with double the conversion rate of “passive” content.  91% of buyers prefer interactive/visual content and are twice as likely to share interactive content.  81% of marketers agree that interactive content grabs attention, and 45% believe that its effective for educating prospects (vs. 6% for static content).  88% contend that it is effective at differentiating the brand.

The CSO Insights 2019 Sales Enablement report found that 57.7% of buyers saw little difference between sellers with vendors blending together.  Only 31.9% of buyers felt that at least one vendor succeeded in differentiating itself.

Interactive content supports flexible navigation allowing reps to quickly transition to relevant use cases, products, or services during sales conversations.  “You can get a broad set of content—as large as any slide deck—and deep content that drills down into the details of your business solutions,” blogged Seismic Senior Content Manager Neicole Crepeau.  “But it doesn’t have to feel burdensome, and it can be easy to navigate in the middle of a meeting.”

Users can embed questionnaires, videos, assessments, and calculators.  They can let clients drive the discussion, “asking them to enter information or answer questions and choose what they want to know more about,” continued Crepeau.  “By flipping the conversation and putting the customer in the driver’s seat during a meeting, you ensure engagement and that you’re truly talking about topics that resonate with the prospect.”

“Buyer expectations are high, and if the content brands are serving them is not relevant or engaging, they will disregard it.  Today it’s not just about what you say; it’s also how you say it.  Content fatigue and information overload have become particularly pronounced in our new all-digital work environment.  Sellers and marketers are in need of content types that captivate their audiences and move them through the buyer journey faster.”

Seismic CEO Doug Winter

Interactive Content will be available as an add-on service.  Seismic does not disclose its pricing.

Drift Prospector

One of the new elements of Drift’s Revenue Acceleration Platform (discussed yesterday) is the just-launched Drift Prospector, which “helps your sales team accelerate revenue by knowing which accounts to focus on and what to say. ” Sales reps can home in on engaged accounts, determine members of the buying committee at those accounts, and reach out to prospects.

“Gathering all the touchpoints a prospect has with a company, Drift Prospector helps sellers see which of their accounts have the highest intent so they can connect with more of their buyers faster, helping to accelerate revenue for the business,” wrote the firm.

Drift Prospector analyzes customer touchpoints from Drift, 6Sense, Demandbase, Marketo, Pardot, Outreach, and Salesforce.  The service prioritizes target accounts, unifies behavioral insights across the buying committee, and supports outbound communications.  Buying signals are converted into engagement scores, which help prioritize accounts for outbound messaging.

Buyer intelligence includes contact name, title, number of activities, and when the contact was last active.   Deeper insights include “what the person was doing – including what pages they were on and which emails they opened, so [that] the seller can respond to each person on the buying committee in a personalized way.”

Prospector identifies additional contacts within the buying committee and tracks their engagement.  When buyers land on a customer’s website, the revenue organization can “capitalize” on buyer’s intent and notify the team that somebody is ready to “engage them in a real-time conversation.”  If there is nobody available to chat, the revenue organization can “easily send them an email, enroll them in an Outreach sequence, record them a Drift Video, or connect with them on LinkedIn.”

“There are a lot of tools out there that are focused on solving a single problem.  For example, there’s Salesforce to manage accounts and log activities, Outreach to orchestrate outbound prospecting, and LinkedIn Sales Navigator to research key contacts at target accounts, and so on. Don’t get me wrong, I think these tools are a step in the right direction.  But the reality is that your sellers still have to jump between them.  And none of these tools tell your team where they should be spending their time in order to deliver the best result – whether they’re goaled on meetings or bookings.”

Drift CRO Todd Barnett

Drift is offering a broad vision of digital marketing which includes intent monitoring, buying committee identification, chatbots, live chat, video, and meeting scheduling.  While they do not support all of the top of the funnel channels, partners 6Sense, Demandbase, and Marketo LaunchPoint can fill that gap; they are staking out a full customer lifecycle approach to marketing that moves beyond lead generation.  The vision includes tools for unifying sales and marketing activities, analyzing engagement, prioritizing accounts, and buying committee discovery.

Drift is based in Boston, with offices in San Francisco, Seattle, and Tampa.  They were founded in 2015 and claim over 50,000 customers.  The firm continues to grow with 35 open positions across sales, marketing, product, engineering, customer support, and customer success.

Drift Revenue Acceleration Platform

Drift announced its new Revenue Acceleration Platform, which it described as a new category that expands its original positioning of Conversational Marketing to a broader company vision.  

Revenue Acceleration “combines conversation, marketing, and conversational sales to help companies grow revenue and increase customer lifetime value,” said Drift CEO David Cancel.

Drift still backs Conversational Marketing and Sales “100%,” but is expanding its vision of marketing to impacting the entire customer lifecycle “from acquisition to renewal to expansion.”

“We weren’t thinking big enough,” posted Cancel.

Cancel described marketing as evolving across a series of eras.  In the 20th century, “the madmen era,” marketing focused on the brand and didn’t have a seat in the C-Suite.  Marketing was “in service to the CEO.”  The Internet brought us the second era, “the demand generation era,” when “we became reliant on do-it-yourself in human ops,” and the CMO role was created.  Marketing focused on lead creation and was “in service to the CRO.”

However, the world of marketing is continuing to evolve.  Demand generation is “not enough anymore.”  We are now entering the third era, “the revenue era,” which is broader than Drift’s original vision of Conversation Intelligence.  

“We had a vision of the world where people are free to have a conversation with any business, at any time, on their terms.  We thought what we were doing was helping marketers drive more leads.  But what we found is that when companies adopted Conversational Marketing, it wasn’t just about marketing.  In fact, what we were doing was unifying sales and marketing and directly impacting revenue.  And not just revenue from new business, but revenue across the entire customer lifecycle.  We have already seen this transition with some companies.”

Drift CEO David Cancel

COVID-19 has accelerated the transition to this new era where the buyer is in control, “digital is everywhere, and the best experience, story, and service wins.” The new Revenue Acceleration Platform brings together Drift Chat, AI [chatbot] Automation, email, video, and a new Drift Prospector service.  


Tomorrow’s blog covers the new Drift Prospector Service. Here is a graphical preview:

GrowFlare Doubles Coverage

GrowFlare, which I profiled a few weeks ago, doubled its coverage of US active companies to 250,000.  While a few additional large firms were included, the bulk of the growth was at the SMB end of the market.  GrowFlare nearly doubled the number of companies with $10 million to $50 Million, bringing that set to 50,000.  The coverage of firms with less than $10 million in revenue quadrupled to 170,000 SMBs.  Profiles include firmographics and psychographics, the common phrases that firms use to describe themselves and their markets.

GrowFlare employs a Fit Score, which is the level of similarity between a company and one or multiple companies provided to GrowFlare.  When the new set of companies was added, they were immediately included in the Active Lists (dynamic company lists of prospects) as Alerts.  The new companies are also available for prospecting and research via a Chrome extension.

“We’re continuing to grow organically and invest 100% of revenue into the platform,” wrote CEO Matt Belkin.

Upcoming GrowFlare development is focused on expanded partnerships.  GrowFlare is looking to add contacts from vendors such as InsideView and deepen its integrations with HubSpot and Salesforce.