This is part II of my discussion of Data Axle. On Monday I covered the launch of its Audience360 cloud-based data management platform.
B2B data vendor Data Axle announced expanded US content coverage, including additional depth for federal contractors, startups, nonprofits, and medical professionals. Organizational counts grew five percent, with Data Axle “adding hundreds of thousands of sought-after businesses and millions of new or updated contacts,” with “new attributes [that] are incredibly accurate and reliable,” explained Senior PR Manager Courtney Black to GZ Consulting. “Businesses can use this data to effectively identify prospects, which is particularly important in the current economic climate.”
New coverage includes 20 thousand more startups, 100 thousand federal contracting businesses, 100 thousand medical professionals, 35 thousand restaurants and bars, 500 thousand nonprofit organizations, and two million other US-based companies.
The medical professionals dataset spans 44 medical occupation titles and 124 specialties.
The federal contracting coverage has long offered ownership flags for veteran, minority, and women-owned businesses. Data Axle added Unique Entity Identifiers (UEI) alongside the expanded coverage.
Startup profiles include names, address fields, phone numbers, industry codes, corporate email addresses, websites, Twitter, and other social media handles. The firm recently added a source of technology startups but did not disclose the name.
Nonprofit profiles include EINs (federal tax ids). As most nonprofits do not earn revenue, the data set focuses on modeled machine-learning employee counts. Board members are included in the coverage.
Data Axle content spans nearly 18 million US and Canadian verified businesses and 150 million business contacts. Data Axle also added or updated 10.3 million contact records, with “superior coverages of firmographics, such as industry type, professional specialty, cuisine, and geocoding.”
“All our products benefit from the extended datasets,” explained Data Axle Marketing SVP Kara Alvarez to GZ Consulting. “Business data is added to Data Axle’s platform in real time as we identify updates, and each of our products and services leverages this central fulfillment platform as do many clients.”
Among the benefits listed by Alvarez were:
- B2C Link connections offer more contact-to-consumer connections, tying together business and consumer profiles.
- Data Axle products, including Genie (formerly Sales Genie), USA, Exact Data, and Reference, etc., enjoy expanded business data. For example, Genie contains “attributes specific to the use cases Genie clients focus on as opposed to the more extensive set available in our data platform.”
- Data Axle’s standard and custom programmatic audiences “are always current” in any channel. Partner ecosystem audiences “also benefit as they ingest those updates.”
“At Data Axle, we are constantly seeking to expand the number of records available to our clients while simultaneously ensuring that the quality of our premium verified data remains at the highest level possible,” said Data Axle CEO Michael Iaccarino. “Our clients count on us for data at scale but also accuracy. We focus on carefully integrating machine learning into our processes. However, we will never cease leveraging human verification. We make over 20 million calls yearly to ensure details and key information are correct.”
Data Axle also gathers consumer data, so its B2C Link dataset benefits from the increased breadth of businesses and medical professionals.
“As a leading provider of consumer data in addition to business datasets, Data Axle plays a vital role in establishing a crucial connection between businesses and consumer profiles,” stated the firm. “The recent addition of business contacts in Q2 further strengthens this connection. Data is available separately for organizations looking to build insights between the two datasets or as a prebuilt set of audiences.”