Infogroup Establishes Copyright for “Database Compiled from Facts”; Database101 & Vin Gupta Liable for $53.6M

Infogroup LogoIt has been 4½ years since Infogroup sued its former CEO Vinod Gupta and Database101 for infringing Infogroup’s database copyright and trademarks, unfair competition, false advertising and breach of various contracts.  After leaving Infogroup, Gupta founded a set of competing companies with similar features and content as Infogroup.  These include Infofree, DatabaseUSA, and AtoZDatabases.  Database101 was held liable by a jury for $43.6 million and Gupta for $10 million.

According to Infogroup, the court held that “(i) Infogroup’s extensive processes of compiling its databases (data selection, refinement, verification, updating and user-friendly arrangement) were so sophisticated and value-enhancing, that the databases qualified for copyright protection and (ii) Gupta and DB101 had unlawfully passed Infogroup’s proprietary database off as their own.”

“The jury agreed that Infogroup’s industry leading techniques of database management qualified Infogroup’s database for protection under federal copyright law,” said Greg Scaglione of Koley Jessen, who litigated the case. “These verdicts are a testament to the extraordinary quality of Infogroup’s databases, and the company’s tenacity in protecting its databases, copyrights, trademarks and the market place from competitors’ misconduct.”

In 2008, Gupta was fired from Infogroup for leading a lavish lifestyle paid for by the then-public company.  Soon after, Gupta founded Database101 and hired thirty employees away from Infogroup.  Infogroup charged that Database101 stole the Infogroup database along with trade secrets.  They also held that Database101 infringed on Infogroup copyrights and marks, mimicked Infogroup products, and implied that the two companies were affiliated in their marketing.

Scaglione told Law360 that “Infogroup has successfully protected our database copyright and have established legal precedent that a database compiled from facts is protectable under federal copyright if the compiler uses selection, arrangement or coordination of the facts during the compilation process.”

Disclosure: I was the Manager of Strategy and Competition at Infogroup from 2010 through 2012.  Prior to that, I was a Product Marketing Manager at OneSource Information Services, an Infogroup subsidiary.

Salesgenie UI Enhancements & Platform Upgrades

The new Details / Profile page provides a combined list view and detailed profile view to expedite list analysis and qualification.
The new Details / Profile page provides a combined list view and detailed profile view to expedite list analysis and qualification.

Sales intelligence service Salesgenie released enhanced UI and platform upgrades which increase “system speeds and overall productivity.” Other enhancements include a streamlined details / profile page for reviewing prospecting lists and a file library for organizing sales and marketing content within Salesgenie and InfoUSA products.

The new File Library provides a centralized content store for sales and marketing professionals which can be quickly accessed within email campaigns. Content is available within both personal and shared team folders. Shareable content includes logos, images, HTML, PDF, Word documents, and Excel spreadsheets. Content is shared as hyperlinks.

“This is great for keeping sales quotes, pricing templates, and marketing efforts organized in Salesgenie,” said VP of Product Neil MacLeod.

The customizable details / profile page, which will be available in early Q2, allows reps to review lists more efficiently. The new view “will give you access to the same in-depth data you have today, but it will allow you to stay on the same page as your results list,” Macleod told Salesgenie users. “That means no more going back and forth between pages while working on your leads. You can easily pop out new tabs for records that you want to return to later or keep open while you move through your list.”

Salesgenie, an Infogroup offering, is designed for both SMBs and enterprise sales teams. The service offers both business and consumer files along with New Businesses, New Homeowners, and New Movers. While the service was designed as a sales prospecting database, the service has broadened its functionality over the past few years:

  • Sales Engagement: email templates, notes, tags, dialer support, File Library
  • Marketing Tools: suppression files, lead enrichment, SEO, marketing design services, best prospect identification, direct mail marketing, display advertising
  • Mobile App: search near me, research and manage leads, map leads
  • Team Tools: lead assignments, activity tracking
  • Connectivity: Salesforce and MS Dynamics integrations, API

Separately, Infogroup announced that its business and consumer files now integrate with the Adobe Audience Marketplace. Marketers will be able to access Infogroup data within Adobe and perform data hygiene and enrichment on customer profiles.

Openprise Data Market

Openprise launched a Data Marketplace to assist with ingesting and normalizing third-party B2B and B2C data. Amongst the platforms supported are Salesforce, Marketo, Eloqua, and Pardot. The Data Marketplace, part of the Openprise Data Orchestration platform, includes built-in rules to ensure data is properly onboarded. Users can set primary, secondary, and tertiary providers with multi-vendor data normalization rules.

“We’re excited to make ZoomInfo’s 210 million businesspeople and 11 million businesses available on the Openprise Data Marketplace,” said Phil Garlick, VP Corporate Development at ZoomInfo. “Openprise’s data cleansing and unification capabilities, combined with ZoomInfo’s data accuracy, provides marketing and sales teams with an unparalleled solution to run more effective campaigns.”

Other B2B Partners include InsideView, Orb Intelligence, Synthio (FKA Social123), and Dun & Bradstreet. Additional vendors are in the final certification stages. Openprise claims that new data providers can be setup in minutes.

Customers can extend pre-existing vendor contracts or take advantage of pre-negotiated discounts.

“Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends and published our findings in the B2B Data Market Industry Report,” said CEO Ed King. “We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”

Openprise polled marketers on which B2B data providers they have deployed. Source: "B2B Data Market Industry Report: 2017"
Openprise polled marketers on which B2B data providers they have deployed. Source: “B2B Data Market Industry Report: 2017”

The B2B Data Market Industry Report also asked which vendors were being deployed. The survey of 175 B2B marketers at firms with at least 200 employees found the top three vendors were Zoominfo (40%), InfoUSA (36%), and Data.com (35%). Surprisingly Sales Genie matched D&B/Hoovers amongst all of the surveyed marketers and exceeded it amongst enterprises.  InfoUSA rates were likely higher than the other firms as it offers both business and consumer data while Dun & Bradstreet/Hoovers and many of the other vendors offer strictly B2B data.

The most common use case for B2B data vendors is identifying additional contacts at target companies (62%). Marketers also looked to B2B companies to identify additional target accounts (52%) and append missing fields (50%). Only 37% were looking to B2B data vendors to cleanse their database.

The survey participants were well distributed across B2B industries with an over weighting to advertising / marketing.