Saleo Live Demo Platform

Demo Experience Platform vendor Saleo launched its Saleo Live platform which transforms “existing demo environments into data-complete, relevant demos that help pre-sales and sales teams turn more deals into ‘closed won.’”

Saleo noted a series of demo platform issues that it addresses, including “bad demo data, unstable demo environments, generic use cases, costly demo prep time, and expensive engineering investment in supporting the demo environment.” Furthermore, sales engineers and solutions consultants find it challenging to customize demos by persona and industry.

“The north star with Saleo and Saleo Live has always been resolute – we believe that software companies should be able to demo their live native SaaS product with full control and complete reliability. Anything else is unauthentic. Fake screenshots, HTML screen capture, and click-through demos lead to a disingenuous buying experience from pre-sales. Saleo is the only platform in the market that empowers full control of every element in a live SaaS product; the end result is a transformed demo experience that leads to reduced pre-sales costs and higher win rates.”

Saleo CEO Justin McDonald

Saleo Live lets sales organizations define and share no-code custom demos “within minutes.” Sales engineers can quickly customize text, tables, images, graphs, and metrics. New features include Single Sign On, a “more sophisticated modeling engine to support advanced graph permutations,” an updated UX (UX), advanced user permissioning, and a new token system that scales personalization.

“The reaction to our latest release has been incredibly positive from Sales & Product Marketing teams,” said Saleo CPO Daniel Hellerman. “The reaction to Saleo from the pre-sales market has been overwhelming. We are solving an age-old problem with a unique architecture that puts sales engineers at the forefront of the solution. Screenshots and click-throughs from existing solutions have been prohibitive, and limit sales teams to on-rails demos, where they can’t showcase their genuine application; Saleo Live has unleashed their potential.”

Customers include Salesloft, Terminus, and Drift.

Saleo Early-Stage Funding Round for Live Demos

Recently founded demo experience software company Saleo received $1.5 million in early-stage investment for its live demo platform.  Funding came from Tech Square Ventures, Jon Hallett, Kyle Porter, Rob Forman, Tim Kopp, John Hanger, Bryan Wade, and Eric Spett.  The firm is based in Atlanta, as are most of the investors.

Justin McDonald and Daniel Hellerman, experienced RevTech execs who previously worked at Terminus (three of the investors are Terminus executives), founded Saleo.  In addition, McDonald launched Ramble Chat which he subsequently sold to Terminus.

“We believe that every software company should have the means to deliver the perfect software demo that ‘wows’ their buyers every time.  No more missing data, hours of prep time, or sub-par generic demos,” posted McDonald on LinkedIn.

Saleo enables real-time customization of demo environments and supports collaboration among revenue teams during the demo creation process.  As a result, Saleo helps revenue teams “shorten their sales cycle, increase win rates, and close more deals by removing the burden of missing data, outdated demo environments, and time-consuming demo prep.”

Saleo supports a demo library that can be personalized by industry, company, use case, and job function.  Successful demos can be shared as a template or cloned and customized.  In addition, Saleo provides revenue teams with complete control over the demo environment, including graphs, metrics, tables, text, and images, “enabling you to create the perfect software demo that connects directly to your customer’s pain points and lands exactly the way you want.”

“We’re the only technology that allows software companies to manipulate and customize their live demo environment. Other players breaking in are taking screenshots of existing applications and making changes to them.”

Saleo CEO Justin McDonald

Saleo has a no-code integration that runs with any browser-based SaaS app via a Chrome extension that connects to their SaaS platform.  Time-based metrics are always current.  Furthermore, Saleo doesn’t operate as a screen capture service but demos the firm’s live SaaS product without requiring any embedded code.

“Saleo represents one of those very rare early-stage companies that is launched with such a compelling combination of team, vision, product, and market potential.  Saleo’s customers have been blown away by the impact on sales conversion.” said Jon Hallett of Hallett Capital.  “I was stunned when I saw how easy it was to use and the potential sales impact it represents for future customers.  Of all the new companies I have seen this year, this one has me the most excited.”

“SaaS companies have always struggled to deliver great software demos – either in the time investment to prepare a sales demonstration, or the myriad of challenges around missing data or how to customize a demo for different buyers,” said Salesloft CEO Kyle Porter.  “Saleo has created an ingenious solution to help sales engineers and account executives demo their software apps like never before, and most importantly, increase their win rates.  I am excited to be a part of it.”

Saleo currently has four remote employees and is looking at office space. It plans to expand to twelve headcount by the end of the year, with hires in engineering, sales and customer services. It expects to close a seed funding round in the next six months and sign forty customers before the end of the year.

Terminus was signed as Saleo’s first customer.