Outreach announced that it is selling the Sales Hacker community back to its founder Max Altschuler and the GTMfund. Outreach acquired the site five years ago, and Altschuler served as the company’s CMO for several years.
Altschuler noted that sales has changed significantly over the past few years and is no longer a standalone function but part of a much expansive view of the customer relationship and go-to-market processes. Thus, the vision of Sales Hacker is being expanded to encompass the broader set of customer-facing teams.
Recognizing this change, Sales Hacker will be rebranded as GTMnow and operate as an extension of the GTMfund. The broader vision will encompass sales, marketing, customer success, operations, and product.
“Sales Hacker had an amazing, decade-long run, but sales is no longer siloed, and we saw an opportunity to transform it into something geared toward the broader GTM space,” Altschuler explained to GZ Consulting.
The new GTMnow website launched yesterday. The site offers a weekly newsletter, podcast, videos, and articles.
“Sales Hacker has been such a great vehicle, a great platform, for educating sellers at scale,” said Outreach CEO Manny Medina. “Sales [reps] learn from other salespeople. Sales is such an art that you always can learn a tip or trick or a move from other sales folks that are deploying this in their own shops.”
“We’ll be sharing the playbooks from our experienced GTM leaders as well as the experiments we’re conducting across our 100+ portfolio companies so that you can run them too,” posted Altschuler on LinkedIn. “We’ll stay focused on producing super high-quality content showcasing the ongoing innovation happening industry-wide.”
GTMfund is an early-stage VC fund “focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world.” Its LP network of over 350 VP and C-level revenue leaders come from leading SaaS companies, including DocuSign, Salesforce, LinkedIn, Snowflake, Okta, and Zoom.
“This network acts as 350+ scouts as well as an expert network for conducting due diligence on companies. Our unique value add gives us access to the deal,” states GTMfund. “We help startups with distribution. With a network of proven go-to-market leaders, startups should never have to go at it alone again. We find the best companies and support them with revenue-generating playbooks, top-tier candidates, and all-around GTM support.”