CDP and DaaS Platform Leadspace deepened its partnership with company and contacts vendor SalesIntel to deliver richer profiles. The expanded profiles will assist with territory planning, campaign building, and ABM programs, helping convert a “company’s total addressable market into new opportunities and customers.”
Leadspace is promising at least a fifty-percent cut in third-party data licensing expenses for human-verified contacts, firmographics, and technographics. “This frees companies to reinvest their savings into advanced AI-assisted technologies to fully optimize funnel conversion,” stated Leadspace.
Leadspace aggregates third-party data from over thirty vendors, with data spanning 70 million companies, 240 million buying centers, and 280 million business professionals.
Leadspace delivers “fully-enriched, 360-degree buyer profiles of current and high-performance lookalike customers” that align the company’s territories with its TAM and ICP. It then activates ABM-derived audiences across multiple channels, including Google Ads, Facebook, LinkedIn, Twitter, and LiveRamp.
Leadspace offers connectors for major platforms, including Salesforce, MSD, Marketo, Pardot, and HubSpot.
“Leadspace is redefining the performance of B2B sales and marketing teams. We have over a decade of experience in delivering the most extensible B2B profiles in the industry. And unlike other offerings, the Leadspace platform is data source agnostic, open, and extensible,” stated Alex Yoder, CEO of Leadspace. “Companies large and small need and deserve complete and active profiles, but today many companies struggle to keep their profiles up to date and complete. We’ve worked with SalesIntel for several years, and this expansion in our partnership to include human-verified B2B contacts and technographic data in the Leadspace B2B graph is a testament to their being the leading vendor for the most affordable direct dial and accurate contact data in the industry.”
SalesIntel employs a global research network of nearly 2,000 editors who double-verify its data each quarter, ensuring a 95% accuracy level of its contacts. It also provides firmographics and technographics.
“At SalesIntel, we are committed to providing the best sales intelligence available for revenue teams of all sizes. Leadspace requires the highest quality data to fuel its platform, so this partnership expansion comes naturally. We are honored to be a trusted provider,” said SalesIntel CEO Manoj Ramnani. “With customers having access to accurate contact data and over 200 million technographic data points, they will be equipped with the most accurate insights so they can expand reach, grow pipeline, and increase close rates.”