Synthio announced general availability of their Contact Data Management for Salesforce (CDM-SF) service which provides automated contact record updates from their 160 million record reference data set. Synthio manages over two million monthly contact record updates to its reference database. These updates flow through the CDM to Salesforce and marketing automation platforms. Synthio both maintains contact records and enriches missing fields.
“Historically, data maintenance has been expensive and burdensome, costing American companies upwards of 3 trillion dollars per year, according to a survey by IBM,” said Synthio CEO Bill Curran. “And bad contact data affects more than the bottom line. Synthio’s CDM-SF platform will give B2B companies the satisfaction of knowing that they have complete and correct data as the foundation for their mission-critical programs.”
Synthio notes several benefits to Contact Data Management platforms:
- CDMs provide a just-in-time view of companies and contacts which counters the 30% per year decay rate of contacts.
- CDMs offer a deep set of contacts by function, level, and title, providing sales and marketing teams with a rich set of additional targets.
- CDMs support a broad array of buyer attributes, allowing for precision targeting and messaging.
- CDMs improve customer segmentation and analytics.
Synthio also offers automated contact maintenance for Marketo (Adobe), Oracle (Eloqua), and HubSpot.