Conversational Intelligence vendor Gong previewed a set of product and ecosystem integrations that “solidify its status as the platform for revenue teams.” New products include Gong Assist for automated task management and Reality-Based Forecasting for improved pipeline projections. The new Gong Collective supports its expanded universe of partner integrations.
“These moves come as the Gong Reality Platform – which captures and analyzes customer interactions and makes recommendations based on those interactions – continues to improve the performance of customer-facing teams,” stated the firm.
Gong Assist goes beyond task reminders to automate burdensome tasks that steal time away from the primary goals of sales reps: fostering long-term relationships and growing revenue. For example, instead of simply reminding a rep to set up a meeting or send an email, Gong will draft the email or meeting invite for the rep. Gong can also tee up congratulatory notes to contacts that have assumed new roles.
Gong will also be launching a new Reality-Based Forecasting product that provides “streamlined, bottoms-up forecasting and a fuller look at revenue trends.” Reps and sales management can view and maintain forecast data directly within Gong instead of toggling to other apps. In addition, reality-Based Forecasting will automatically remind reps to update forecasts “based on customer interactions that have been captured and analyzed by Gong.”
The Gong Collective is a branding of their partner ecosystem, which supports more than one hundred integrations. Gong provided details on a few of its partnerships:
- DocuSign will present contracts within Gong. It will also alert teams when deals have progressed, but no sales contract has been drafted.
- Slack Connect, Salesforce’s private channels for customers and partners, are ingested by Gong and treated as an additional engagement signal.
“Gong and Slack create that digital sales floor where revenue leaders can confidently manage sales teams — motivating and mentoring sales reps remotely, forecasting more accurately, engaging with customers effectively, and closing business more efficiently in a hybrid sales environment,” said Brad Armstrong, SVP of Business Development at Slack. - HighSpot and Seismic suggest which content should be shared and Gong gathers visiting analytics “to help customer-facing teams engage effectively and keep deals moving forward.”
“Gong has created raving fans by optimizing the performance of customer-facing teams,” said Gong CEO Amit Bendov. “Our new products only add to this value, making the Gong Reality Platform an even more valuable, centralized destination for teams to be successful.”