The latest edition of my book, 2017 Field Guide to Sales Intelligence Vendors published on January 17th. The expanded edition covers an additional three UK vendors:
- Artesian Solutions
- Bureau van Dijk
alongside eleven updated vendor profiles including Avention, Data.com, DiscoverOrg, Dun & Bradstreet / Hoover’s, RainKing, and Zoominfo.
I also added mini-profiles on several Account Based Sales Development (AKA ABSD, Sales Acceleration) vendors:
While ABSD vendors are not sales intelligence vendors, the above vendors have all developed ecosystems or partnerships whereby sales intelligence content is delivered to Sales Development Reps (SDRs).
Finally, I am adding a discussion of Account Based Marketing which is becoming the primary model for B2B Strategic Sales and Marketing.
I have worked closely with the vendors over the past eight months to document their products and identify their unique features, strengths, and weaknesses. Profiles also include a summary of 2016 enhancements, vendor changes, new products, and pricing changes.
Here is the 2017 Table of Contents: