Owler Pro Coming Soon

Owler is now promoting its first paid service, Owler Pro, which will be launching in a few months.  Owler Pro is priced at $9.99 / month but will be discounted to $4.99 / month for the first 1,000 users (lifetime guaranteed pricing).  The service is offering the following additional features:

  1. Go straight to article, bypassing the Event Page.
  2. Skip Owler recommended content such as competitors of your followed companies
  3. Follow groups of companies
  4. Customize the displayed instant insights (event triggers)
  5. Ad free

As I haven’t seen advertising on Owler, I’m assuming that the free version will become a sponsored platform.  Most of these features are fairly insignificant, but at $4.99 per month the pricing is reasonable to prevent advertising and avoid the Event Page click-through.

Subscriptions are available from the following landing page.

If you haven’t checked out Owler, the free service provides company profiles, M&A and Funding histories, competitor lists, event alerts, and user-based surveys.

Owler Pro Features

RampedUp Account Scoring

RampedUp Profiles now include account based scores (zero to five stars).
RampedUp Profiles now include account based scores (zero to five stars).

Sales Intelligence vendor RampedUp added account scoring to their platform. Other new features include saved searches for leads and trigger events, lead and trigger event downloading to CSV files, importing corporate URLs into searches, and the auto-population of decision makers and preferred technologies.

The new scoring doesn’t employ predictive analytics, but rates accounts on a zero to five basis, with a star awarded for each of five conditions:

  • One of top 5 industries based on the client roster
  • One of top 5 market segments based on client employee count
  • Installed Technology based on products important to the client’s sales process
  • Contacts present with preferred title based on selected buying committee
  • Recent trigger event article showing activity over the last 90 days

“Two things that have always set RampedUp apart from other sales intelligence platforms have been the tailored nature of the data we provide,” said CEO Scott Miller. “Our customers are exposed to contacts that are unique to their buying committee. We also share look-alike customer data based on a Salesforce.com sync that pulls customer data into our platform in near real-time. RampedUp also tracks triggering events and installed technology used by companies to help sellers understand their prospects better. All this information is used to create our unique scoring methodology.”

FullContact Enrich API

Sample of FullContact People Intelligence for Their CEO Bart Lorang.
Sample of FullContact People Intelligence for their CEO Bart Lorang.  API intelligence uses emails and domains for company and contact enrichment.  Multi-field queries are also supported.

Contact vendor FullContact is releasing their next generation platform and Enrich API.  Full Contact’s identity graph offers a 95% confidence rating.  The upgraded API supports advanced querying capabilities and improves security.

“Many organizations have incomplete, inaccurate records for their contacts that prevent them from making smart business decisions with actionable customer insights. Enabling businesses to create meaningful relationships with their customers means providing them with the most accurate data in a way that’s easy to integrate,” said CEO Bart Lorang. “Our Next Generation platform was created for users that rely on up-to-date customer intelligence to impact their business.”

Customer data enrichment begins at $1,000 per month.  API data packs begin at $99/month for 2,500 company and contact matches with additional contacts priced at $0.04 per matched record.  For $499/month, developers receive 50,000 company and contact matches per month with a $0.01 charge for additional matches.

Other API calls include email verification, business card image transcription, and consumer enrichment (e.g. demographics, social, employment history).

The Full Contact API supports Eloqua, Hubspot, Slack, Google, Sheets, and other platforms.

Artesian: £3.5M in Expansion Capital to Focus on A.I.

Arti responds to "How many companies do you cover?"
Arti responds to “How many companies do you cover?”

British sales intelligence vendor Artesian Solutions announced that it received £3.5M in expansion capital from Columbia Lake partners. The funds will be used to refinance current debt obligations and provide working capital for “further growth and expansion.” The refinancing also provides better terms and business flexibility after the firm reached a profitability milestone in July.

Artesian has begun integrating artificial intelligence into its tools. Earlier this year, it launched Insight Agent, “the first step in a series of intelligent chat bots aimed at automating many of the tasks carried out by B2B professionals” along with Arti, the firm’s interactive digital assistant.

“This is an exciting milestone in our company’s history and positively reinforces the leadership position we have attained.  We are constantly looking at the ‘what next’ scenario, pushing boundaries to establish our business as one of the leading innovators in B2B software for commercial teams, this has paved the way for our new risk mitigation capabilities which will be released in the New Year.”

  • Artesian Solutions CEO Andrew Yates

The firm has recently shifted its positioning from social selling to “A.I. powered sales intelligence.”

“Social Selling sits at the heart of Artesian’s founding principles,” explained Yates. “But as sales best practice has evolved, so has Artesian. Our goal is to be at the forefront of technology evolution for enterprise B2B, delivering a suite of A.I.-powered tools to make prospecting, engaging and closing deals easier. As our forthcoming risk mitigation capabilities demonstrate, we will continue to evolve to ensure we remain a trusted partner of our enterprise customers and to maximise the impact of their business relationships”

Artesian offers products for both the British and American markets.

 

Data Quality in 2018

NetProspex WorkBench Value Proposition
D&B Optimizer (FKA Workbench) Value Proposition

 

As we are one month away from the new year, it is a good time to think about budgeting for data quality in 2018.

I know it isn’t glamorous, but that doesn’t mean it is unnecessary.

Data Quality software is markedly improved over the past few years.  No longer is it necessary to download and forward a file to a vendor and wait for them to process your marketing file.  Sales and Marketing Operations can now setup automated cloud cleansing that works within Marketo, Eloqua, Salesforce, Microsoft Dynamics, and other enterprise applications.  B2B vendors to consider include Dun & Bradstreet, InsideView, Zoominfo, and ReachForce.

These platforms perform both initial batch match & append and ongoing enrichment, ensuring that your sales and marketing files have both accurate and complete data.  These services also support company and contact prospecting, data health reports, suppression lists, and segmentation reporting.  A few even offer free data quality reports, deduplication, technographic enrichment, nixie files (defunct companies and departed exec files), web form support, sales intelligence services, and contact verification and standardization (e.g. address, phone, and email) for non-matched records.

As these services reside in the cloud and offer cloud connectors for the major MAPs and CRMs, the operational overhead is minimal allowing operations to focus on ABM look-a-likes, segmentation, and improved targeting instead of file management.

What’s more, data quality improvements benefit sales, marketing, and downstream systems.  A record cleansed and verified as it is created costs much less than a bad record passed down to other enterprise platforms.  Beyond direct cost reduction (storing bad data, marketing to departed execs, sales calls to abandoned voicemails, reduced time keying and updating records manually), there are improvements to segmentation, targeting, lead scoring, lead routing, and messaging.

So budget for data quality in 2018.  It isn’t glamorous, but it is effective.

The ReachForce Contact Enrichment Summary Report.
The ReachForce Contact Enrichment Summary Report.