LinkedIn continues to grow its global membership base at an impressive clip. The firm reached 500 million members sixteen months ago and has added nearly 15 million members per quarter since then, recently reaching 575 million.
North America continues as their most important market with over 150 million members in the United States, 15 million in Canada, and 12M in Mexico.
AsiaPac is also growing strongly with India recently hitting the 50 million member mark and China poised to soon pass the mark (42 million members). China was slower to develop but has grown rapidly since a localized version was launched a few years ago.
In Europe, there are at least 14 countries with one million members or greater. The United Kingdom is the third largest anglophone market with 25 million members. France (16M), Italy (12M), Spain (10M), and Benelux (10M) all represent strong markets.
LinkedIn is relatively underrepresented in the DACH region (Germany, Austria, Switzerland) as it continues to compete against German language professional network XING.
Other Anglophone markets include Australia (9M), South Africa (6M) The Philippines (6M), Nigeria (3M), Singapore (2M), Hong Kong (1M), New Zealand (1M), and Kenya (1M).
LinkedIn has also enjoyed success in Latin America with Brazil long being a significant market (34M). The firm also has a significant presence in Colombia (6M), Argentina (6M), and Chile (4M).
LinkedIn was barred from Russia several years ago.
Monthly active user figures are estimated at around 25% of members.
Membership, segment, and usage statistics for LinkedIn are less available since the firm was acquired by Microsoft in December 2016. Revenue, however, continues to accelerate, growing 37% to $1.464 billion in Q4 2018. Q4 marked the fifth-straight quarter of revenue acceleration.
“This strong engagement is driven by quality of the feed, video, messaging and acceleration of mobile usage, with mobile sessions up more than 55% year-over-year,” said Satya Nadella last month. “We will continue to invest to make LinkedIn the essential platform to connect the world’s professionals and help them achieve more with experiences powered by LinkedIn and Microsoft graphs.”
“We have united the world’s leading professional cloud with the world’s leading professional network and proved that we have an integration model that works, enabling LinkedIn to accelerate growth while retaining its member-first ethos,” continued Nadella.