Sales & Marketing Intelligence Trends Analysis (January 2021 Update)

Sales & Marketing Intelligence Trends Analysis

120 Slides + 90 Minute Phone Consult


For the past year, I have been providing a Sales and Marketing Intelligence Trends analysis to industry vendors. I am now making this session available to a broader set of industry participants including industry investors with a January 2021 update that covered the impact of COVID-19, ongoing industry consolidation, the emergence of European participants, and the development of intent data sets. The presentation has grown to 120 slides.

The analysis includes both the source PowerPoint and a 90-minute presentation session. All materials are based upon public domain information and twenty years of industry experience. No proprietary intelligence is presented or will be discussed. All discussions are confidential.

The presentation and session are priced at $2,000 for up to ten attendees and $250 for additional blocks of five attendees.

Topics include

  • Sales & Marketing Intelligence Overview
  • (new) COVID-19 Impact
  • Industry Evolution (2004 – 2020)
  • Market Segmentation
  • Technology Intelligence Sub-segment
    • Zoominfo
    • TechTarget, HG Insights, Rhetorik
  • (new) Competition Heating up in Europe
  • Consolidation
  • Sales Intelligence Dimensions across 8 Key Vendors
  • LinkedIn
    • Sales Navigator
    • (new) Sales Insights
  • Sales Engagement
  • Marketing Intelligence Dimensions across 8 Key Vendors
  • Top of the Funnel
  • (new) Intent Data
    • 1st, 2nd, and 3rd Party Intent Data
    • Best Practices for Vendors
    • TechTarget Prospect-Level Intent (Priority Engine)
    • The Big Willow (Aberdeen)
    • D&B Intent
    • Zoominfo Streaming Intent
  • Content Quality
  • Retaining Value in a Market which is Commoditizing
  • ABM
  • ICP / TAM Tools
  • Workflow Tools
  • Connectors (CRM, MAP, SEP, Chrome)
  • (New) Demand Unit Discovery
  • (New) Data Privacy
  • Other Trends

Feel free to contact me if you would like more details: