Sales & Marketing Intelligence Trends Analysis 2023

Sales & Marketing Intelligence Trends Analysis

170 Slides + 60 Minute Phone Consult


For the past few years, I have been providing a Sales and Marketing Intelligence Trends analysis to industry vendors. I am now making this session available to a broader set of industry participants, including industry investors, with a September 2023 update that covers ongoing industry consolidation, the emergence of European participants, and the development of intent data sets. The presentation has grown to 170 slides.

The analysis includes both the source PowerPoint and a 60-minute presentation session. All materials are based upon public domain information and twenty years of industry experience. No proprietary intelligence is presented or will be discussed. All discussions are confidential.

The presentation and session are priced at $2,500 for up to ten attendees and $250 for additional blocks of five attendees.

Topics include

  • Sales & Marketing Intelligence Overview
  • (new) Market Sizing 2021
  • External Market Impact
    • COVID-19 Driving Digital Sales
    • (new) The Great Reshuffle
  • Industry Evolution (2004 – 2022)
  • ABX Platforms
  • Market Segmentation
  • Technology Intelligence Sub-segment
    • Zoominfo
    • TechTarget, HG Insights, Rhetorik
  • (new) Competition Heating up in Europe
  • Consolidation
  • Sales Intelligence Dimensions across 8 Key Vendors
  • LinkedIn
    • Sales Navigator
    • (new) Sales Insights
  • Sales Engagement
  • Marketing Intelligence Dimensions across 8 Key Vendors
  • Top of the Funnel
  • (new) Intent Data
    • 1st, 2nd, and 3rd Party Intent Data
    • Best Practices for Vendors
    • TechTarget Prospect-Level Intent (Priority Engine)
    • The Big Willow (Aberdeen)
    • D&B Intent
    • Zoominfo Streaming Intent
    • LinkedIn Sales Navigator Buyer Intent
    • Cyance GDPR Compliant Intent
    • G2 Buyer Intent
  • Engagement Data
  • Content Quality
  • Retaining Value in a Market that is Commoditizing
  • ABM
  • ICP / TAM Tools
  • Workflow Tools
  • Connectors (CRM, MAP, SEP, Chrome)
  • (New) Demand Unit Discovery
  • (New) Data Privacy
  • Other Trends

Feel free to contact me if you would like more details: