Sales Navigator: Enhanced Search Tools

LinkedIn Sales Navigator included a set of new screening filters including headcount growth and headcount growth by department. Revenue data is limited to publics.
Sales Navigator added new screening filters including headcount growth by company and department.

LinkedIn announced additional search tools for Sales Navigator. New filters helps sales reps target accounts and leads.  Amongst the new screening options are searching for new execs, searching for specific departments by size, headcount growth at the company or department level, public company revenue, and headquarters postal codes.

One of the new search filters is senior leadership changes at companies which help identify new contacts with a higher likelihood of considering new products and solutions.  “Multithreading is critical to ensuring your deals don’t go dark. Start by identifying companies where senior leaders have changed roles or joined the organization in the past three months,” said LinkedIn Product Manager Alex Lee. “These could be great indicators that it’s time to reach out.”

Revenue screening will be underwhelming as it is limited to public companies listed on global exchanges.  While the data is screenable in multiple currencies, the revenue data is limited to US, British, Indian, and Australian companies; the vast majority of companies would not be screenable via this filter.  Furthermore, because the data is limited to four countries, it is likely to cover fewer than 20,000 of the 50,000 active global publics.  Unless a company is specifically targeting public companies, users should screen based upon LinkedIn employee sizes.  Employee values are based upon the underlying membership data and screenable to the department level.  As such, they provide much better filters for targeting by size, growth rates, and departmental size.

These new options offer a range of new opportunities in account targeting, utilizing LinkedIn’s vast professional data banks to help optimize and improve your outreach efforts. And as data usage and personalization becomes increasingly commonplace in marketing circles, the need to customize and focus your outreach will becoming ever more important – LinkedIn’s well-placed to capitalize on this trend and help give forward-thinking businesses an advantage.

  • Andrew Hutchinson, SocialMediaToday

LinkedIn has published the full list of company and people search filters.  Sales Navigator filters operate against LinkedIn’s universe of eleven million companies and nearly half billion members.

Fiind Predictive Visualization Tools

Predictive analytics company Fiind rolled out a set of product enhancements at the beginning of March to assist with company analysis, framing discussions, and identifying potential product issues.  According to the company, “Fiind helps businesses find their customers efficiently using machine learning – by enabling marketers and sellers tune into signals that customers send prior to buying. Fiind’s library of over 100 million signals serves as a Customer GPS with answers to questions such as who is likely to buy (and what and why).”

The company announced the following additional insight visualization tools for sales reps:

  • Pitch Points – Guidance on signals and supporting points to script effective Sales pitch.
  • Forum Talks – Topics (technologies, complaints, issues, etc.) classified based on the discussions in the forums.
  • Success Stories – Case studies/success stories on tech usage
  • Top Picks – Visualize corporate hiring patterns
  • Survey Results – Run a survey (externally) and display the key findings (e.g. DB Admin for a DB product)

The Pitch Points feature identifies company insights and frames them within the context of a company’s product offerings.

Fiind Pitch Points assist with account messaging.
Fiind Pitch Points assist with account messaging.

Forums helps identify potential pain points based upon public forum discussions while case studies/success stories extract intelligence from published case studies.

Customer Complaints identify potential pain points.
Customer Complaints identify potential pain points.

Company Hiring patterns are useful for discerning the underlying technology and emerging staffing requirements at companies.

Fiind Company Hiring patterns
Fiind Company Hiring patterns

Fiind predictive scores and insight visualization tools are available via browsers, email alerts, Salesforce.com, and Microsoft Dynamics.  They can also provide a “personal briefing agent” within Office 365 or Google Apps.

KiteDesk FIND: Technology Prospecting

KiteDesk added a set of 2,200 searchable technologies across 525,000 companies to its FIND prospecting service.  Screenable technologies may be used for competitive, complementary, and adjacent / enabling technology targeting.  Along with technographics, users may screen by firmographics, department, keyword, and job title across multiple vendors.  The technographics are accompanied by contact information including email, direct dial, and social links.

KiteDesk marries their FIND Account Based Sales Prospecting engine with their FLOW Account Based Sales Engagement platform.  Thus,  both list building and lead engagement (e.g. workflow, dialer, email, calendaring, analytics) are managed from the same platform.

KiteDesk FIND technology screening supports filtering by technology categories.
KiteDesk FIND technology screening supports filtering by technology categories.

“We’ve taken what is already widely considered the pre-eminent lead generation software tool and made it even better,” said Eric Quanstrom, CMO at KiteDesk.  “Discovering who you should be targeting is the most time-consuming, yet important part of outbound lead generation. Pinpoint data is the very heart of prospecting effectively.”

Other recent additions to the FIND service include auto-preview which displays dynamic data provider counts as a search is built and identification of multi-site vs. single location companies.

Aberdeen Expands its Installed Tech Coverage

Aberdeen Group, which invested significantly in reviving the technology content of the former Harte-Hanks Market Intelligence database (aka AccessCI), announced the addition of twenty million technology installs across five million companies to their coverage.  Data is available at both the enterprise and site level.

“We’re very excited to provide our customers with a whole new level of targeting information based on the combination of our proprietary analytics, and our new technology installation information,” said Aberdeen CEO Gary Skidmore. “Originating and curating this data, along with our already vast data set, gives us the kind of precision to be able to provide our customers insights that nobody else can.”

Lead Essentials Account Prospecting
Lead Essentials Account Prospecting

Aberdeen offers over one hundred analytic models which benefit from the improved data.  The content is available through its Lead Essentials service which combines account data and content in a single platform.  Thus, sales and marketing professionals can target active buyers and “engage them with relevant content trending within their category.”

The enhanced data is also available via a free Google Chrome browser extension Lead Essentials Lite.  The extension provides technology and footprint intelligence for the current website.  Other content includes contacts, buying centers, and purchasing plans.

“Our enhanced data set creates a whole ecosystem of data and content,” said Chief Data Officer Charlie Allieri. “For example, if our data analysts see a surge in installations of a particular type of technology at a certain company or category, they can create content about the best practices surrounding that technology. This represents a strategic change that lets us leverage all data points and business knowledge to provide more powerful marketing.”

D&B NetProspex B2B Contact File Stolen

A NetProspex breach sample record for journalist Zack Whitaker (originally published by Troy Hunt with permission)
A NetProspex breach sample record for journalist Zack Whitaker (originally published by Troy Hunt with permission)

A 52.5 GB NetProspex file of nearly 34 million US business contacts was recently stolen.  Dun & Bradstreet did not indicate how the MongoDB database was purloined, but indicated it suffered no data breaches and the file was likely stolen from a customer.  “We’ve carefully evaluated the information that was shared with us and it is of a type and in a format that we deliver to customers every day. Based on our analysis, it was not accessed or exposed through a Dun & Bradstreet system,” the firm said in a statement to ZD Net.

The file was believed to be six months old.  While it was built and sold for legitimate sales and marketing purposes and complies with US law, it could be used for spamming and spear phishing.  “It’s an absolute goldmine for phishing because here you have a huge amount of useful information from which to craft attacks,” said Internet security advocate Troy Hunt who publicized the breach. “From this data, you can piece together organizational structures and tailor messaging to create an air of authenticity and that’s something that’s attractive to crooks and nation-state actors alike.”

Content includes business contact information; job titles, functions, and levels; current employer; and employer firmographics including size, industry, location, and D-U-N-S Number.  Their file does not contain personal emails, phones, biographics, or any kind of consumer credit data as Dun & Bradstreet strictly collects B2B company and contact intelligence.  However, the file does contain extensive business and government employee data such as 100,000 Department of Defense and a combined 75,000 Army, Air Force, and VA contacts.

Dun & Bradstreet should evaluate whether retaining titles for military and security agencies is in their best interest (and the country’s).  For example, being able to identify 715 military Intelligence Analysts makes it easy for nefarious parties to spearphish them.  This may be a case where losing the actual job title and simply mapping the title to a job function (e.g. procurement, security, medical, R&D) would make sense.  Another option might be to track only government officials whose name appear in official sites and publications.  As the government publishes bid data through FedBizOpps, procurement contacts would still be available for commercial purposes.

“Whilst you could piece together parts of the data from information already in the public domain, having it aggregated and so easily searchable in this fashion is enormously valuable,” said Hunt. “It also serves as a reminder that we’ve lost control of our privacy; the vast majority of people in the data set would have no idea their information is being sold in this fashion and they certainly don’t have any control over it.”

If you would like to check on whether your personal or business email information have been stolen, Hunt has setup a free site which tracks over 200 stolen databases.  Registration takes about 3 minutes (you need to validate that you are researching your own contact information).  The site will also advise you if your email appears in future breaches.

C360 Research Team Expansion

The Corporate360 Team in Kerala (Source: Corporate360)
The Corporate360 Team in Kerala (Source: Corporate360)

Indian-based technology sales intelligence vendor Corporate360 recently opened a marketing data research center in Pathanapuram.  The new facility plans to hire up to 100 new staff over the next year.  The additional headcount will support marketing campaigns and be staffed by data research specialists, data quality analysts, inside sales representatives, and data scientists.

The office park in the state of Kerala is designed to promote “impact sourcing that benefits in meaningful job creation and digital skill development among educated youth from rural areas,”  blogged VP of Sales Demy Dcruz.  Thus, local graduates with digital skills can stay in the region instead of moving to a large city for employment.  The facility supports up to 150 staff.

70% of Corporate360’s staff are women.  “By building a strong women team at Corporate360, elevating co-workers and ‘working smarter,’ we have been able to help them pursue all their innovative interests that make a difference,” blogged CEO Varun Chandran.

The goal is to provide local work opportunities for women and the disabled in Kerala.  “Because the bulk of Indians live in villages, governments are neglecting a critical opportunity to both improve economic potential and basic services by creating smart villages,” Chandran told Forbes.  “I believe in creating jobs for people who need them, where they need them.  “By going back to these small, often forgotten communities, we are able to offer them housing, scholarships and health assistance so they have a chance to grow without being forgotten or left behind.”

“Our new expansion into India fulfills that critical value and represents a strategic step in growing our company,” said Dcruz.  “With that foundation, Kerala is primed to enter into the next phase of support for Fortune 100 companies by supporting their marketing campaigns and by taking on more advanced Big Data-focused roles.”

Corporate360 solutions include a DaaS Cloud service which provides “full profiles of target prospects with contact intelligence and sales triggers;” CI-Square competitive intelligence and take-away campaign data; and Data Factory services for marketers.  Products include the ProspectR predictive marketing data cloud; Tech Sales Cloud IT sales intelligence; and EmailR email campaign data with real-time verification.

“Our customers aren’t looking to Corporate360 as a ‘data vendor’—they’re asking for ‘sales-intelligence’, which means providing them with the right data, in the right geographic markets and relevant sales triggers,” said Chandran.

“As we see a continuation of growth in our large western markets, our focus is to expand coverage in the Asia-Pacific and become a market leader,” said Sajeev Pushpamangalam, Vice-President and Head of Businesses.

The firm now maintains six locations including offices in Singapore, the Philippines, Dublin, and San Francisco.  Corporate360 has over 300 global customers.