KiteDesk added a set of 2,200 searchable technologies across 525,000 companies to its FIND prospecting service. Screenable technologies may be used for competitive, complementary, and adjacent / enabling technology targeting. Along with technographics, users may screen by firmographics, department, keyword, and job title across multiple vendors. The technographics are accompanied by contact information including email, direct dial, and social links.
KiteDesk marries their FIND Account Based Sales Prospecting engine with their FLOW Account Based Sales Engagement platform. Thus, both list building and lead engagement (e.g. workflow, dialer, email, calendaring, analytics) are managed from the same platform.
“We’ve taken what is already widely considered the pre-eminent lead generation software tool and made it even better,” said Eric Quanstrom, CMO at KiteDesk. “Discovering who you should be targeting is the most time-consuming, yet important part of outbound lead generation. Pinpoint data is the very heart of prospecting effectively.”
Other recent additions to the FIND service include auto-preview which displays dynamic data provider counts as a search is built and identification of multi-site vs. single location companies.