The Market Insights Newsletter is a pair of weekly subscription newsletters covering adjacent markets at the nexus of B2B Sales and Marketing Intelligence. The first newsletter publishes on Sunday and focuses on
- Sales Intelligence
- B2B Data as a Service (DaaS)
- B2B Customer Data Platforms
- Data Hygiene
- ABM (ICP, TAM, Segmentation)
- Hybrid Engagement Platforms (i.e. Sales Intelligence + ICP/TAM + Sales Engagement)
- B2B Content (Companies, Contacts, Technographics, Triggers, Intent)
- Compliance (KYC/AML, GDPR, CCPA)
Companies covered include Zoominfo, Dun & Bradstreet, LinkedIn Sales Navigator, InsideView, Data Axle, TechTarget, Bombora, and HG Insights.
The second newsletter publishes on Monday and focuses on
- Sales Engagement Platforms
- Sales Engagement Ecosystem (e.g. Chat, Meetings, Analytics, Attribution, Conversation Intelligence, Relationship Intelligence, Revenue Intelligence)
- Sales Enablement
- ABM Platforms
- CDP Platforms
Companies covered include SalesLoft, Outreach, Groove, VanillaSoft, Drift, Vidyard, Gong, Brainshark, TopOPPS, Seismic, SalesHood, Terminus, Demandbase, LeadSpace, and D&B Lattice.
The newsletters cover a mix of company news (e.g. M&A, PE/VC Funding Events, Product Announcements, Earnings), product profiles, and industry news and analysis. There are also 2-3 flash reports per quarter tied to major events.
Feel free to contact me concerning a trial subscription. SMB pricing is available for startups.