Market Insights Newsletters

Market Insights Newsletter

The Market Insights Newsletter is a pair of weekly subscription newsletters covering adjacent markets at the nexus of B2B Sales and Marketing Intelligence.  The first newsletter publishes on Sunday and focuses on

  • Sales Intelligence
  • B2B Data as a Service (DaaS)
  • B2B Customer Data Platforms
  • Data Hygiene
  • ABM (ICP, TAM, Segmentation)
  • Hybrid Engagement Platforms (i.e. Sales Intelligence + ICP/TAM + Sales Engagement)
  • B2B Content (Companies, Contacts, Technographics, Triggers, Intent)
  • Compliance (KYC/AML, GDPR, CCPA)

Companies covered include Zoominfo, Dun & Bradstreet, LinkedIn Sales Navigator, InsideView, Data Axle, TechTarget, Bombora, and HG Insights.

The second newsletter publishes on Monday and focuses on

  • Sales Engagement Platforms
  • Sales Engagement Ecosystem (e.g. Chat, Meetings, Analytics, Attribution, Conversation Intelligence, Relationship Intelligence, Revenue Intelligence)
  • Sales Enablement
  • ABM Platforms
  • CDP Platforms

Companies covered include SalesLoft, Outreach, Groove, VanillaSoft, Drift, Vidyard, Gong, Brainshark, TopOPPS, Seismic, SalesHood, Terminus, Demandbase, LeadSpace, and D&B Lattice.

The newsletters cover a mix of company news (e.g. M&A, PE/VC Funding Events, Product Announcements, Earnings), product profiles, and industry news and analysis.  There are also 2-3 flash reports per quarter tied to major events.

Feel free to contact me concerning a trial subscription.  SMB pricing is available for startups.

Samples: January 31, 2016 | Dreamforce 2015