The Market Insights Newsletter is a pair of weekly subscription newsletters covering adjacent markets at the nexus of B2B Sales and Marketing Intelligence. The first newsletter publishes on Sunday and focuses on
- Sales Intelligence
- B2B Data as a Service (DaaS)
- B2B Customer Data Platforms
- Data Hygiene
- ABM (ICP, TAM, Segmentation)
- B2B Content (Companies, Contacts, Technographics, Triggers, Intent)
Companies covered include Zoominfo, Dun & Bradstreet, LinkedIn Sales Navigator, InsideView, LeadSpace, Lattice Engines, Bombora, and HG Insights.
The second newsletter publishes on Monday and focuses on
- Sales Engagement Platforms
- Hybrid Engagement Platforms (Sales Intelligence + ICP/TAM + Sales Engagement)
- Sales Engagement Ecosystem (Chat, Video, Meetings, Analytics, Attribution)
- Sales Enablement
- ABM Orchestration
Companies covered include SalesLoft, Outreach, Drift, Vidyard, Brainshark, TopOPPS, Terminus, Demandbase, and Engagio.
The newsletters cover a mix of company news (e.g. M&A, PE/VC Funding Events, Product Announcements, Earnings), product profiles, and industry news and analysis. There are also 2-3 flash reports per quarter tied to major events.
Feel free to contact me concerning a trial subscription. SMB pricing is available for startups.
Samples: January 31, 2016 | Dreamforce 2015