Market Insights Newsletters

Market Insights Newsletter

The Market Insights Newsletter is a pair of weekly subscription newsletters covering adjacent markets at the nexus of B2B Sales and Marketing Intelligence.  The Sales Intelligence newsletter publishes on Sunday and focuses on

  • Sales Intelligence Platforms
  • B2B Data as a Service (DaaS)
  • Data Hygiene and Quality
  • ABM (ICP, TAM, Segmentation)
  • Hybrid Engagement Platforms (i.e. Sales Intelligence + ICP/TAM + Light Sales Engagement)
  • B2B Content (Companies, Contacts, Technographics, Triggers, Intent)
  • Compliance (KYC/AML, GDPR, CCPA)
  • Earnings (ZoomInfo, Dun & Bradstreet, Microsoft, Salesforce, TechTarget)
  • Technology Trends (Generative AI, MarTech Consolidation, Technology Layoffs)

Companies covered include Zoominfo, Dun & Bradstreet, Microsoft (e.g., LinkedIn Sales Navigator, Viva for Sales), TechTarget, Cognism, Demandbase, Data Axle, TechTarget, Bombora, Foundry, and HG Insights.

The second newsletter publishes on Monday and focuses on

  • Sales Engagement Platforms
  • Sales Engagement Ecosystem (e.g. Meetings, Analytics, Attribution, Relationship Intelligence, Asynchronous Video, e-gifting/direct mail)
  • Conversational Sales (transcription and analytics) and Marketing (chatbots)
  • Revenue Intelligence
  • Digital Sales Rooms
  • Sales Enablement
  • ABX Platforms
  • CDP Platforms

Companies covered include SalesLoft, Outreach, Groove, VanillaSoft, Drift, Vidyard, Hippo Video, Gong, Brainshark, Seismic, SalesHood, Terminus, Demandbase, RollWorks, LeadSpace, D&B Rev.Up ABX, ZoomInfo, Sendoso, Alyce, and

The newsletters cover a mix of company news (e.g. M&A, PE/VC Funding Events, Product Announcements, Earnings), product profiles, and industry news and analysis.  There are also 2-3 flash reports per quarter tied to major events.

Feel free to contact me concerning a trial subscription.  SMB pricing is available for startups.

Samples: January 31, 2016 | Dreamforce 2015