The Market Insights Newsletter is a pair of weekly subscription newsletters covering adjacent markets at the nexus of B2B Sales and Marketing Intelligence. The Sales Intelligence newsletter publishes on Sunday and focuses on
- Sales Intelligence Platforms
- B2B Data as a Service (DaaS)
- Data Hygiene and Quality
- ABM (ICP, TAM, Segmentation)
- Hybrid Engagement Platforms (i.e. Sales Intelligence + ICP/TAM + Light Sales Engagement)
- B2B Content (Companies, Contacts, Technographics, Triggers, Intent)
- Compliance (KYC/AML, GDPR, CCPA)
- Earnings (ZoomInfo, Dun & Bradstreet, Microsoft, Salesforce, TechTarget)
Companies covered include Zoominfo, Dun & Bradstreet, LinkedIn Sales Navigator, TechTarget, Cognism, Demandbase, Data Axle, TechTarget, Bombora, Foundry, and HG Insights.
The second newsletter publishes on Monday and focuses on
- Sales Engagement Platforms
- Sales Engagement Ecosystem (e.g. Meetings, Analytics, Attribution, Relationship Intelligence, Asynchronous Video, e-gifting/direct mail)
- Conversational Sales (transcription and analytics) and Marketing (chatbots)
- Revenue Intelligence
- Digital Sales Rooms
- Sales Enablement
- ABX Platforms
- CDP Platforms
Companies covered include SalesLoft, Outreach, Groove, VanillaSoft, Drift, Vidyard, Hippo Video, Gong, Brainshark, Seismic, SalesHood, Terminus, Demandbase, RollWorks, LeadSpace, D&B Rev.Up ABX, ZoomInfo, Sendoso, Alyce, and Postal.io.
The newsletters cover a mix of company news (e.g. M&A, PE/VC Funding Events, Product Announcements, Earnings), product profiles, and industry news and analysis. There are also 2-3 flash reports per quarter tied to major events.
Feel free to contact me concerning a trial subscription. SMB pricing is available for startups.
Samples: January 31, 2016 | Dreamforce 2015