Sales and Marketing intelligence vendor DiscoverOrg announced their latest database earlier today. The new Startup and SMB dataset covers more than 60,000 small and mid-size businesses and 400,000 executives. The initial North American coverage profiles companies with between 50 and 1,000 employees.
All of the contacts are editorially verified and will be maintained via the same sixty-day review cycles as their other contacts. Executives cover “all key departments, including IT, Engineering, Marketing, Sales, Finance, HR, and Operations.”
“DiscoverOrg’s data difference is its team of 250+ researchers who constantly augment and verify the data in our platform,” notes Henry Schuck, DiscoverOrg CEO. “Unlike other vendors that provide SMB lists with thousands of irrelevant contacts, companies, and incomplete and duplicate records, the DiscoverOrg Startup & SMB dataset is as rich and accurate as our enterprise data.”
CMO Katie Bullard said that DiscoverOrg has “aggressive plans” to invest in SMB dataset development due to customer benefits.
With more companies, our researchers won’t have to skip over Triggers that they find through their research. We’re able to return a greater number of companies that use a certain technology, and our predictive tools like AccountView and DealPredict have larger reach with more matched accounts.
- DiscoverOrg CMO Katie Bullard
The initial dataset is limited to North America as that is where they have the greatest current demand, but DiscoverOrg plans to internationalize the Startup and SMB dataset in the future. While the goal is to cover all firms with at least 50 employees, the initial dataset consists of firms requested by their customers.
The press release noted how difficult it is to find reliable, actionable intelligence for SMB sales teams. Along with company and executive profiles, the database provides 6,000 “research verified buying triggers” per month.
In smaller businesses without media coverage or press releases, almost none of the buying intent triggers that DiscoverOrg gathers – including planned investments, key projects, personnel moves, and internal spending budgets – is made available to the public. This is where DiscoverOrg’s team of researchers provides a clear advantage: While there are millions of registered companies in the US, the difficulty is identifying and gathering intelligence on the small percentage of these companies who are 1) legitimate entities and 2) have true spend / budget. By continuously verifying contact info, conducting interviews, and engaging in research activities, DiscoverOrg overcomes the shortcomings of web-scraping for hard-to-find data on the SMB space, ensuring the intelligence customers receive is highly relevant and immediately useful.
- DiscoverOrg Press Release
“Sales and marketing teams that want to reach the SMB market have had a very difficult go of it,” said Nancy Nardin, President of advisory firm Smart Selling Tools. “There’s been a real dearth of verified, accurate data on SMBs, quite simply because it’s harder for data companies to get. DiscoverOrg is solving for this very real pain point by bringing their best-in-class research verification model to the SMB space. You can expect the same high-quality data you get from DiscoverOrg’s broad datasets. ”
Across all databases, DiscoverOrg now covers 1.5 million executives and 90,000 companies. Customers may purchase access to the full database or various databases by job function, company size, or region.