LinkedIn Sales Navigator has been rolling out its Q1 release to users over the past few weeks. I already covered Contact Creation and Smart Links. Part III of this blog covers Saved Lead and Account Searches, Accounts Preparing to Grow alerts, UI and mobile enhancements, and an InsightSquared SNAP Connector.
Users may now share a Saved Lead Search, allowing them to put together dynamic prospect lists and share them across the account team. Reps simply select who receives the shared search and include a note. The recipients can then view the saved search with values pre-populated.
Another new feature is Saved Account Searches, which allow reps to set up a search with scheduled update alerts. Users control the update notification period.
“Search is a newer area for us in Sales Navigator. We’re finding more than ever that sales teams are looking at things collaboratively, so we introduced the idea that we need Sales Navigator to work across teams in order to allow that collaboration to happen.”LinkedIn Sales Solutions Product Chief Lyndsey Edwards
The new Account Preparing to Grow alert notifies sales reps when the number of postings at a saved account has grown.
The Sales Navigator mobile app (Android and iOS) now supports all seven European languages available in the desktop application. Another new app feature lets the rep set custom alert filters for accounts, leads, and relationships.
“Mobile has always been an area of focus and growth for us,” said Edwards. “We are seeing more use on mobile than ever before, and we want desktop and mobile users to have an equal experience. People want the full breadth of functionality on mobile.”
The homepage UI now supports a slide-in panel for viewing Account Funding News without leaving Sales Navigator. The slide-in panel also supports CTAs, such as send InMail.
Other enhancements include a usage reporting refresh and an opt-out for usage report tracking.
LinkedIn released a SNAP integration with BI vendor InsightSquared. The integration analyzes Sales Navigator usage and supports seven out-of-the-box workbook templates.
Edwards emphasized that the goal of Sales Navigator product updates is to promote simplicity by “simplifying the seller’s life and workflow. We focus on sellers as end-users, but we want buyers to have a great experience, as well.”