Emissary is expanding its set of consultative information services to deliver holistic solutions that accelerate enterprise deals across all stages of the sales cycle. Their new solutions include propensity to buy surveys, custom industry and account planning reports, and qualified introductions. These services leverage their private network of Emissaries to help enterprise sales and marketing teams align on their target accounts and create actionable strategies to accelerate deals.
Emissary hosts a private sales and marketing intelligence network that leverages the insights of former Fortune 1000 executives to drive deals forward. What differentiates Emissary from traditional sales intelligence firms is their ability to deliver tacit knowledge that is locked up in people’s heads but not available in traditional company profiles or via web searches. Tacit knowledge is only available through direct conversations and interviews. Tacit knowledge includes topics such as biases of key decision-makers, roadblocks in the purchasing process, messaging that is likely to resonate, planned initiatives, internal concerns, and hidden influencers. Emissary sales and marketing services tap this tacit knowledge and deliver it via direct interviews, researched profiles, and recommendations.
Emissary’s primary customer base is comprised of technology firms that are looking to sharpen their ABM strategies, increase their deal size, and improve their close rates. Their services are sold in annual packages with bespoke pricing.
“The goal of Emissary is to give sellers and marketers the information they need to have inspiring and thought-provoking conversations at the executive level. This helps elevate the relationship instead of just pitching a value proposition.”
Emissary CRO Eric Rosenthal
Enterprise sales teams leverage Emissary knowledge across all stages of their sales cycle. Emissary’s sales packages give sellers the insights they need to prioritize their accounts, pitch to the c-level, close deals faster, and hit their annual bookings numbers. These solutions include propensity to buy surveys and industry reports gathered through analyst interviews with their Emissaries. These bespoke reports generally run six to ten pages and are customized for each client. As multiple Emissaries are interviewed for each report, the report is informed by diverse functional perspectives.
Emissary’s account prioritization service helps sales and marketing teams align on their ABM targets. ABM accounts are distributed amongst their Emissaries to score propensity to buy. This prioritization helps sales and marketing teams focus on accounts with the greatest near-term potential.
Prioritization services also include recommending the best contacts to reach out to at an account. Once the Emissary has provided one-to-one deal coaching with the sales rep, they may also provide qualified introductions to their contacts inside the target account.
Other marketing services include consultations around product marketing, industry positioning, messaging, case studies, and campaigns. Emissaries in a targeted segment can evaluate and help create specific industry and account messaging that speaks to C-level buyers and breaks through the noise of traditional product and solution-based selling.
Emissary is offering members of Market Insights free access to their sales podcast, Emissary Live. New company, industry, and persona-based (e.g. Procurement, CISO) content is added weekly.