Mattermark is back as an independent company after being acquired by FullContact in late 2017. Unfortunately, the acquisition announcement was mishandled with FullContact first saying the product was going away and later saying that it was still available.
Mattermark attracted back much of its early staff including its founders
Danielle and Kevin Morrill and Product Lead Paul Denya. The firm has a
“renewed focus on private deal intelligence.”
“This transition has been in the works for the past few months without disruption to services. You have our assurance that will continue to be the case.”
the relaunch, Mattermark is adding headcount to their customer service,
engineering, and data teams “to redouble our commitment to customer
satisfaction and data excellence.”
Mattermark data coverage spans 4 million companies, company news, and funding data. Users can leverage public lists or build shared lists. Mattermark also supports an API, Salesforce integration, Chrome extension, Google Sheets, and lead and account enrichment.
DiscoverOrg, which has historically focused on decisionmakers at top companies, greatly increased its company and contact coverage last week. The firm now collects data on 500,000 global companies, trebling its coverage. With respect to contacts, coverage grew five-fold to 20 million decision makers. All of the new companies are headquartered in the United States, but roughly 27% of the new contacts work outside of the United States.
expanded company and contact data has long been captured by DiscoverOrg but not
presented within their service. Thus, adding a lower tier of records
presented a problem which was solved by segregating the records into two
categories: Research Verified and Technology Generated. Research verified
profiles are collected and audited editorially. They are subject to
DiscoverOrg’s 95% data quality SLA with 96% direct dial fill rates and 98%
email fill rates. The research verified dataset spans 4.35 million
contacts across 163,000 global companies. This dataset remains their
technology generated dataset is collected, validated, deduped, and categorized
by DiscoverOrg’s platform. The dataset spans 15.5 million contacts across
319,000 additional US companies. As the dataset also includes technology
generated contacts at research-verified companies, sales and marketing can
utilize the technology-verified contacts when there are few eligible contacts
with the desired titles within the human-verified dataset. They can also
drill down into a universe of smaller companies not subject to human
“The dramatic growth of our database is due to rapid advancements in technology-enabled processes built on a decade of expertise with human-verified research. This human+technology approach has allowed us to develop unique assets for cleansing, verifying, and maintaining data that gives our customers the best advantage available: deep, accurate and complete data that fuels their growth.”
Derek Smith, DiscoverOrg Senior Vice President of Data
prospecting, human-verified and technology-verified contacts are displayed as
separate lists. When viewing contacts in a company profile, the
human-verified contacts are displayed by default, but the technology-verified
contacts are accessible if needed.
built its reputation with a human-researched and verified database of top
companies which includes org charts, real-time buying signals, sales triggers,
and technographics. The firm is now deploying “proprietary technology and
human-in-the-loop automation” to deliver “a significantly broader universe with
levels of accuracy not typically seen at these volumes.”
President Katie Bullard did not provide details on their technological
verification processes, but stated, “We have a variety of proprietary tools and
technologies that ensure the highest level of depth and quality available in
the market. Some of these include tools for retrieving and validating
direct dial phone numbers, email verification tools, and tools that parse job
descriptions to identify technologies used.”
expansion provides deeper coverage of SMBs. 94% of covered companies have
fewer than 1,000 employees and 75% have fewer than 100.
new contacts have a minimum of a corporate phone, email, title, department, and
company. Approximately 27% of the new contacts include direct dial
phones. DiscoverOrg is confident that email accuracy is above the
this launch, no other company in the industry offers the data quality and depth
that smart go-to-market motions demand, AND the data quantity to reach entire
addressable markets,” claimed DiscoverOrg.
While DiscoverOrg covers international companies in its human-verified dataset, they do not have an international office, “but we’re always considering our international strategy,” said Bullard.
Back before the development of ICP / TAM tools and predictive analytics platforms, B2B marketers would simply describe their target market as the Global 2000 or Global 5000. The description was overly broad, but it generally meant global enterprises with revenue in excess of $1 billion.
Of course, you could easily refine the list with broad segmentation. For the sales intelligence vendors of 2005, it was the intersection of G5000 and (Professional Services, Financial Services, Tech firms).
So while there are now tools to refine your target universe, there remain companies that continue to focus on the G5000 concept. This includes startups and companies with expensive B2B solutions. It also includes Enterprise Sales groups.
Harry Henry has built a business around the G5000 concept. For a long time, the Global5000 database consisted of a hand-researched list of billion dollar revenue companies; but, a few weeks ago he released a companion dataset of top US execs for G5000 with plans to sell international contacts in the future. Henry has partnered with Salutary Data to build his new offering.
Marketers can license the G5000 company set for $2,300. The accompanying US dataset of 25,000 executives spanning 2,100 firms is available for $3900. Fields include
First & Last name
Address (street, city, state & zip)
Email address — 100% fill rates
Phone number – Two possible phone numbers with a 35-50% direct dial fill rate.
The contact dataset focuses on Executive Management, Finance, HR/Personnel, Technology/IT, and Marketing.
“To provide you a sense of our vetting process, the contact records are aggregated from some 8 supplier sources and then tested using separate vendors who verify and score the accuracy of emails, phones, and name/title/company. The results of these tests are used to identify the most accurate data, which enables us to create a data stack. In addition, external and internal corroboration sources and techniques are also applied to further help identify the most current and accurate records.”
The contacts file is available with quarterly refreshes. Segmented versions by industry or job function are not available.
The G5000 database consists of over 5,000 active companies generating $60 trillion in annual revenue and employing 130 million employees. Revenue per employee of the G5000 firms is $397,000. The file includes five-year employee and revenue data along with recent events, business descriptions, year founded, industry, segment, market and ticker, and business contact details (e.g. address, phone, URL).
CreditSafe USA added payment and trade line intelligence to its US credit reports. Expanded intelligence includes trade line information from business leases, commercial credit cards and term loans that will enable businesses to make better, more informed decisions. Other information includes total credit utilization, past due amounts, at risk balances, and closed accounts.
“While business credit reports and scores are traditionally put together using a variety of public and private information covering business demographics and company-to-company trade payment data, the addition of payment data showing not just how a business pays its bills, but how it pays its term loans, commercial cards and other debts takes our reports to another level,” said Matthew Debbage, CEO of Creditsafe’s Americas and Asia-Pacific division. “Creditsafe has built its reputation and success on doing things differently. We are committed to changing the way business information is used and by adding in this payment data to our U.S. offering we are continuing to do just that and to provide American businesses with a compelling option. Our Analysis shows that a typical user will now have the added benefit of seeing financial payment data on over 40% of previously ‘thin credit file’ companies. We believe this increase in data availability is a complete game-changer.”
The new financial details span $220 billion in commercial transactions from 400 financial institutions.
A 2016 Manta survey of small businesses identified a “major knowledge gap” concerning business credit scores. The survey of 3,000 businesses found that almost three in four did not now their own credit score and sixty percent did not know where to obtain such intelligence.
Company and Credit profiler CreditSafe continues to expand its global coverage with the addition of coverage for Colombia, Ecuador, and Venezuela. The additional 230,000 profiles are available across all CreditSafe offerings. The three countries represent more than $38 billion in US exports. CreditSafe already provided coverage for Brazil, but still lacks deep coverage for Argentina, Chile, and Peru. Globally, CreditSafe provides deep coverage for AsiaPac, North America, and Europe, spanning 240 million entities.
“While these countries are too often popularly portrayed as difficult, worrying or even downright scary, they all represent great export markets for American companies” said Matthew Debbage. President of Creditsafe’s American and Asia-Pacific operations. “For far too long businesses have been denied access to key information on possible business partners in this region leaving them unprepared when it comes to assessing both risk and opportunity.”
CreditSafe supports over 200,000 global subscription customers including 10,000 in the United States. The firm maintains 14 global offices.
Crunchbase unveiled their long-planned Crunchbase Marketplace partner ecosystem. Crunchbase signaled plans for the ecosystem a year ago when it announced an $18 million funding round. Partner datasets are available via an “app store” connected to their subscription Crunchbase Pro data service.
“We see this as the next step in building the master database for companies online. We don’t feel like a single company can go out and get all the information that there is to get, which is why we have decided to partner.”
Crunchbase CEO Jager McConnell
Crunchbase has signed 13 data partners: SimilarWeb, Apptopia, BuiltWith, Siftery, IPqwery, Bombora, Owler, Financial Content, TradingView, Enigma, Wayback Machine, Aberdeen, and Wikipedia. The span of partners is fairly broad and includes technographics, intent data, web traffic, app installs, government filings, and stock quotes.
The following datasets are live:
Crunchbase Pro – Funding data available for $29 / user / month
SimilarWeb – Web traffic and engagement (free)
Siftery – Tech Stack data for $49 / user / month
BuiltWith – Tech Stack data for $49 / user / month
Apptopia – Mobile app analytics for $49 / user / month
“We’re super excited about these partnerships because they are bringing up a ton of new data that we’ve never seen before,” McConnell added. “We think this is the first time that someone has taken all this data and put it all into one place. Looking further out we think that all enterprise software will be built on large data sets, and we think that we can be the trusted source for all that company information on the internet.”
Crunchbase is looking to increase the number of registered and Pro users on its site, so only registered users will have access to the marketplace. Last year, Crunchbase had 40 million unique users, many of whom were anonymous.
Current licensors of third-party datasets do not have free access to the content via the Marketplace. However, Crunchbase is evaluating a voucher system for dual licensors.
Crunchbase said it is unsure whether the current $49 per month fee will be modified. For example, they are open to building solution bundles by function which support multiple datasets. However, such a model has yet to be explored. They are also considering a freemium model with in-app purchases of additional data beyond a limited number of free records.
Crunchbase will continue to focus on its strength: – the collection of funding data. “Logo, name, address, funding, founding and investor data: we’ll always own that node,” McConnell told TechCrunch. “This is the reason why most come to us today and we don’t want to jeopardize this.”
Crunchbase would like to build out to one hundred partners over the next year.
LinkedIn Sales Navigator formally announced their Q1 release last week. The new functionality, which is rolling out to admins and trainers first, will be unveiled to sales reps over the next few weeks. The release focuses on a redesigned Account page, but also includes self-service seat transfers, new sales email alerts, seniority preferences, and additional SNAP partners.
LinkedIn describes the refreshed Account page as “the most efficient way to get the information you need about your accounts.”
The new company profile page is laid out in a series of sections:
Company Summary – a company overview with employee count, industry, revenue, short description, URL, location, and contact information. The section also supports Add Tags, Add Notes, and Save Account functionality.
People Tab – three categories of people intelligence: saved leads, recommended leads, and connections into the account. The saved leads section is displayed in a list format with headshot, title, connections, geography, and recent activity. Recommended leads may be filtered by spotlights such as job changes, mentioned in the news, recent LinkedIn posts, shared experiences, and company followers. Recommended leads highlights job changes, news mentions, recent LinkedIn posts, shared experiences, and company followers. Connections are broken into three strata: first degree connections, TeamLink (co-workers) connections, and alumni connections based on the user’s college or university.
News & Insights Tab – company insights related to news mentions, LinkedIn posts, and executive hires. The section also includes recent headcount growth by department.
Head Count Growth – the headcount growth data has been available to premium users in core LinkedIn for over a year, but finally made it into Sales Navigator (see image on right). Employee estimates found in sales intelligence vendors are often difficult to obtain or out of date. LinkedIn has access to probably the most reliable employee analytics on the market. Not only can they provide current headcount data, but they also include this data by eight job functions (Art & Design, Business Development, Engineering, HR, IT, Operations, Program & Project Management, an Sales) and the change at the departmental and corporate level over the past six months, year, and two years. This data is invaluable to sales reps as they can determine the mix of employees by function at the firm, whether hiring has accelerated or decelerated over the past few months, and even which departments are hiring. Not only does this data provide talking points, but an acceleration or deceleration in hiring is a valuable signal in assessing whether a pipeline deal is likely to move forward or stall.Sales reps should be careful about taking LinkedIn employee counts as gospel. While the data is more accurate than other sources, it is likely to lag M&A activity and layoffs as members update their profiles. Thus, hiring (except for embargoed executive changes awaiting press release) will be more quickly reflected than layoffs. Employees of acquired firms may be slow to update their profiles, particularly if their subsidiary retains its brand. As such, the trend data is probably more important than the displayed employee count.For private investors and competitive intelligence professionals, the head count data can be invaluable for comparing peers and evaluating growth and hiring patterns across a segment.
Unfortunately, Sales Navigator does not yet display all of the employment analytics found in the LinkedIn service so sales reps may still wish to toggle between the core LinkedIn service and Sales Navigator to review New Hires data, Notable Company Alumni, and the Total Job Openings analysis.
Recent Senior Management Hires – The Recent Hires section lists Directors and higher that recently joined the firm. Both current and previous roles are displayed along with tenure in the current position. New hires may be saved as Leads without leaving the page.
People Also Viewed – This section lists similar companies which were viewed after the current account. While the firms may be in the same industry, this section could include partners, companies from which the firm has hired key execs, vendors, etc. Each company includes a logo, employee range, industry, and location. The companies may be saved as Accounts without leaving the page.
New content includes an expanded set of revenue estimates, headcount growth data, the Saved Leads module, Spotlights and Insights in the Recommended Leads module, alumni in the Connections module, and recent senior management hires. Previously, only public companies had revenue data, but LinkedIn is beginning to build out revenue estimates for private companies with at least $1 billion in revenue. LinkedIn plans on building down these estimates to smaller companies.
“Our redesigned account page experience streamlines the process of landing new accounts or building relationships within existing accounts, by giving you the information you need, when you need it. Now you can better understand whether the account is a good match, who you should be targeting, and how you can get a warm introduction.”
Doug Camplejohn, Head of Product at LinkedIn Sales Solutions
This is the first in a series of blogs discussing the Q1 2018 Sales Navigator release. Part two discusses additional enhancements.