Artesian Solutions announced the availability of Artesian Business Categories and Company Buzzwords functionality to its Artesian Engage sales intelligence service. Company Buzzwords are a set of common product and service descriptors not found in standard industry taxonomies. The buzzwords are mined from company websites. For example, firms manufacturing or selling craft beer can be targeted within Artesian’s Prospector module. Likewise, technologies such as blockchain and the Internet of Things, which span many industries, may also be targeted.
Artesian Business Categories expand the categories and synonyms associated with existing UK SIC codes. Artesian gives the example of Drink Production as a synonym of Manufacture of Beverages with the word Drink returning industries such as Drink Retail and Drink Wholesale.
“As a business, we constantly aim to exceed customer expectations, so in response to their feedback, we not only improved the way they use SIC codes (with Artesian Business Categories), but also created a whole new way of finding companies in niche or highly specialised industries,” said Richard Clark Artesian’s VP of Product Management. “These two new features will help our users get hyper-specific when searching for companies using Artesian’s prospecting tools, thereby enabling them to uncover new opportunities that may otherwise have been missed, and keeping them one step ahead of the competition.”
Artesian Business Categories are available for the UK SIC taxonomy, but not other industry code structures (e.g. NACE 2.0, NAICS). When multiple codes are employed, Boolean AND / OR operators are supported.
“The SIC code system of categorising a company’s primary activities was first introduced in the UK in 1948 and although it has since been revised, the most recent update was back in 2007. It is widely criticised for excluding categories to cover the latest sectors and for misrepresenting the activities of many businesses. For example, Google UK Ltd is listed on Companies House as ‘82990 – Other business support service activities not elsewhere classified’ (a generic category for companies struggling to identify a suitable alternative).”Artesian Solutions Press Release
Other new features include a news topic search (previously, users had to navigate menus) and expanded prospecting selects for Export Turnover (Export Revenue), Location Type, TPS (UK Telephony blocking), and roles. Users can also exclude companies with estimative turnover, employee counts, or net worth values instead of actuals.