Artesian Solutions released Engagement Signals, a set of bespoke rules for its Connect platform. Engagement Signals deliver “a constant supply of highly relevant intelligence and insight on their clients to facilitate advanced prospecting, customer monitoring, efficient onboarding, ongoing assessment of portfolio risks, and automated underwriting.”
Artesian Connect applies customer “Know-How” to structured and unstructured data, identifying “highly targeted calls to action.” Engagement Signals combine triggers with Next-Best-Actions related to accounts.
We make it a priority to listen to our users and evolve our platform to solve their highest value challenges and ability to deliver transformational results. Financial Service organisations are now in a position where they must urgently transform their digital business strategies. With Artesian Connect, modern frontline banking and insurance teams can rapidly merge disparate data sources, create bespoke rules for risk selection utilising rich firmographic data and, most importantly, deliver insight from unstructured data that paints a much deeper picture for next-generation client experiences. Engagement Signals represent a simple way for our users to leverage the power of the Connect Platform through a pre-built set of features and rules.Rich Clark, Artesian VP of Product Development
Artesian also launched a new Briefing Page that provides a snapshot of a company’s health, financials, and signals. At the top of the Briefing Page are financials and ownership flags, followed by Engagement Signals. A set of tabs below Engagement Signals lets finance and sales professionals review the latest news, data, blogs, tweets, and pinned stories.