Abstrakt announced an integration with Sales Engagement Platform Salesloft to deliver its real-time call coaching and automated playbooks for calls initiated on Salesloft. Abstrakt also offers real-time call transcription and passes call details to the contact record after each call.
Playbooks guide sales reps with the “correct questions, relevant customer stories, or high-level demo points for every possible scenario.” Playbook questions are highlighted during a call, and responses are immediately tagged. Playbooks can be configured by team, rep role, persona, and stage.
“Our partnership with Abstrakt shows commitment to our customers by bringing a first-of-its-kind, real-time call coaching software to our platform,” said Devin Schiffman, VP of Alliances at Salesloft. “Real-time is a critical element of sales coaching, and this strategic partnership will continue to drive more opportunities for our customers.”
Abstrakt real-time coaching and playbooks help sales reps focus on prospects “without missing qualifying questions.” It also provides recommendations for managing objections within 0.2 seconds.
Call recordings and transcripts are available within a few seconds of call completion. The service also provides talk tracks, talk ratio metrics, topic tagging, and playbook completion percent.
Next Step Items are on the Abstrakt roadmap.
Abstrakt is available as both a standalone and Salesloft integrated solution. Salesloft is Abstrakt’s first integration partner. Outreach and HubSpot connectors are coming soon.
“When we looked into the market, we knew we wanted to do two things: work with the leader in the sales engagement space (Salesloft) and make sure Abstrakt filled a void in their current offering (which we do),” said Abstrakt CEO Greg Reffner. “I am very excited about the opportunity to provide a great experience for all Salesloft & Abstrakt customers.”
Abstrakt supports sales, recruitment, and insurance agent use cases.
Abstrakt is priced at $100 per user per month, with a ten percent discount for annual payment. Volume discounts are available. There is no surcharge for the Salesloft connector.
Abstrakt will have five employees by the end of the month with a distributed workforce. It has managed its initial product development with Beeso Studio, a startup studio in Omaha Nebraska. Abstrakt launched in April 2021 and operated as a paid beta until early this year. Crunchbase lists them as receiving $730,000 in pre-seed funding.
Microsoft announced Viva Sales, “a new seller experience application that brings together any customer relationship management technology (CRM), Microsoft 365, and Teams to provide a more streamlined and AI-powered selling experience.” The new solution is designed for the hybrid work environment where reps leverage video conferences, chats, emails, and documents to close deals. Viva Sales will also support Salesforce at launch.
Viva Sales “represents a new way of working by breaking down silos of data and breaking down silos of experience,” explained Microsoft Corporate VP for Business Applications Emily He. Sales reps “really want a more simplified experience. So, Viva Sales enables a seller to use the tools they already love and use every day, including your email system like Outlook, Word documents, PowerPoint presentations, as well as Teams,” she said.
Unfortunately, reps manage these disparate communications channels and their CRM to organize administrative tasks, collaborate on sales, and attend virtual sales meetings. “Yet, all sellers really want is to spend more time with their customers,” stated Microsoft Chief Commercial Officer Judson Althoff.
Continued Althoff, “What if everything a salesperson needed to do their job was brought together in one place – where they already spend most of their day – in calls, meetings, and chats? What if their customer records, data, and tasks were intelligently organized and accessible in the tools they use every day? What if the collaboration environment sellers use to talk to customers automatically provides the next best action and sentiment analysis?”
Viva Sales is a “new modern way of selling” that operates as a “smart CRM companion” that simplifies the seller’s workflows and enriches the CRM. Viva Sales captures AI-driven insights from Outlook, Teams, and Microsoft Office and feeds this information to the CRM.
“Viva Sales empowers sellers to be more connected with their customers, resulting in more personalized customer engagements and closed deals faster,” stated Althoff. “This happens through a simple customer tagging feature, which automates the data capture, saves the seller time, and provides their organization with a more complete picture of deal and customer status. With AI embedded throughout, Viva Sales is like a sales coach to move deals along with recommendations and reminders. This intelligence layer provides sellers the information they need to help them be more productive.”
Viva was launched last year as an employee portal, but Sales is the first functionally-specific edition of the service. Viva Sales will be in public preview in July and generally available this fall. Microsoft Dynamics Sales is inclusive of Viva Sales and “addresses both sellers’ and sales leaders’ needs by automatically enriching Dynamics 365 Sales with customer engagement data captured in Office 365 and Teams.”
Sales reps tag customers or prospects in a Microsoft application. This “tag to capture” functionality alerts Viva to begin capturing account intelligence and offering insights to the sales rep. Viva Sales employs Microsoft’s recently announced Context IQ for capturing relevant content across Microsoft apps and services. This data can then be synced with any CRM.
“What we are focused on is removing the drudgery of manually entering the data into a CRM and then providing the AI capabilities for the sellers,” explained Product Marketing Senior Director Neha Bajwa. “There’s a virtual personal assistant that is sitting and helping them out doing all the busywork that we would normally have to do.”
The objective is to solve the problem of manual data entry without destroying the CRM. Viva runs alongside the CRM, capturing intelligence from other enterprise sales apps commonly deployed across sales teams. The data capture and CRM syncing improve rep productivity while the AI suggestions improve sales effectiveness through better recommendations, reminders, and Next Best actions.
“As you work with a customer, you can not only see your own interactions, [but] you can also see across your company and find all the people that are interacting with your client as well,” said Microsoft VP for Modern Work Jared Spataro. “We’re trying to apply AI not only to remove the boring stuff, but also to provide real value add so that you can cope with the volume and the expectations associated with you doing your job.”
The service recommends next steps, displays complete interaction histories, and pushes reminders to reps. It is also connected to LinkedIn, providing the names of colleagues with strong connections to a contact or account, allowing sales reps to conduct research before a Teams chat.
During a Teams call, reps can view the relevant customer information in a sidebar and access meeting prep notes. After the call is recorded and transcribed, Viva Sales summarizes the call and captures action items. Conversation KPIs and talk tracks are also generated.
Another feature is the generation of customer lists with recent activity, sentiment graphs, and engagement within Excel.
“The future of selling isn’t a new system. It’s bringing the information sellers need at the right time, the right context, into the tools they know, so their work experience can be streamlined,” said Althoff. “Empowering sellers to spend more time with their customers has been our goal — and we’ve done that by reimagining the selling experience with Viva Sales.”
One of the core issues at the heart of CRM implementations is the reliance on manual data entry, argued Paul Greenberg, Managing Principal at The 56 Group. What is necessary is ongoing automation to remove this busy work.
“Sellers rely on digital collaboration and productivity tools to connect with customers and close deals, but a lot of the insights they uncover with these tools don’t make it into the CRM,” Greenberg. “Microsoft is taking on this challenge by offering a solution that complements the CRM. Viva Sales automates the busy work, captures critical information about the customer, and helps sellers get the job done.”
Seismic rolled out the Seismic Enablement Cloud, an enablement platform for customer-facing teams. The new service ensures that team members have the “right skills, content, tools, and insights to effectively engage customers and drive growth.” Instead of offering a set of point solutions for content, training, and engagement, Seismic claims it is the first unified enablement platform that supports digital interactions across the entire buyer’s journey.
“For more than a decade, Seismic has helped develop and shape the enablement industry in partnership with our 2,200+ customers. Leading organizations view enablement as mission-critical to their growth, and it has become a core part of the enterprise tech stack. Now we are revolutionizing the space by bringing all of the pillars of modern enablement under one, unified cloud,” said Seismic Chief Product Officer Krish Mantripragada. “In this new era of selling, customer-facing teams need more than content management and basic analytics to engage today’s buyers. The Enablement Cloud redefines the boundaries of enablement, delivering the most comprehensive suite of products and solutions to empower the entire go-to-market engine.”
The Seismic Enablement platform supports “end-to-end workflows,” including
Enablement and training strategy and Planning
Sales Content Management from building content through asset sharing, including content recommendations, personalization, and social sharing
New hire onboarding, ongoing training, and AI-assisted coaching and skills development
Buyer experience personalization across all touchpoints and digital channels, including social media, email, and digital salesrooms
Content Automation with dynamic templates and quick assembly, with support for data integrations.
Insights concerning the “behaviors, activities, and content that increase productivity and deliver the best outcomes”
Integration support for over 150 solutions, including Salesforce, Microsoft, and Google
“Just as sales and marketing clouds have brought together several complementary products and solutions to address the needs of their respective teams, we see a similar need and opportunity for the enablement cloud – a dedicated platform purpose-built to empower enablement and GTM teams to deliver exceptional end-to-end buyer experiences,” blogged Mantripragada. “The Seismic Enablement Cloud redefines enablement by bringing together historically siloed systems for sales content management, learning & coaching, strategy & planning, content automation, buyer engagement, and enablement intelligence into one enterprise-grade platform that supports end-to-end workflows for GTM teams.”
Seismic includes Lessonly (a recent acquisition) pitch training.
Chorus, which was acquired by ZoomInfo last summer, rolled out a mobile app for its conversational sales service. The app supports core Chorus features on Android and iOS phones. Users can listen to calls, speed them up, and pause them. They can also share key moments with colleagues via Slack, email, and text. Hashtags and @ mentions assist with tagging and sharing.
Managers and trainers can assign listening and provide feedback, which can be reviewed during walks, commutes, or downtime. Users also have access to a library of best practices spanning various topics, including objection handling, pitching to specific verticals, or value discussions.
“With Chorus, reps can review top performers’ recordings on their own schedule,” said Alyson Baber, commercial sales leader at Zoom. “They can also focus on keywords, such as a competitor’s name or pricing information, and go directly to those parts of the discussion instead of having to sit through the entire call.”
Customer Success and Account Teams can review preceding conversations, review conversations before quarterly business reviews, and share the voice of the customer or product feedback with other teams.
Sales Enablement vendor SalesHood announced the general availability of SkillsHood, an asynchronous training platform for the entire organization. The SkillsHood Enablement Platform “automates and scales organizational readiness and messaging alignment processes both for distributed and remote employees.”
“SkillsHood is our latest innovation created to boost employee productivity by elevating how employees learn, coach, and collaborate asynchronously across their organization,” posted CEO Elay Cohen on LinkedIn. “The SkillsHood Enablement Platform automates and scales organizational readiness and messaging alignment processes both for distributed and remote employees.”
SkillsHood delivers personalized learning and development training for both onboarding and ongoing training. Features include prescriptive learning paths, video role-playing, manager coaching, video storytelling, employee recognition, peer feedback, quizzes, and assessments. Streamed content may be delivered just-in-time by role and tenure. Other features include gamification, badging, and analytics. The enablement platform is integrated with Domo, GoodData, Tableau, and PoweredBI.
“It’s amazing to see sales enablement mature and transform to company-wide enablement,” said Cohen. “Now more than ever, all departments are looking for innovative ways to lift employee productivity and bring teams together virtually.”
Remote training will remain a core requirement after the pandemic. Gartner forecasts that 48% of employees will work at least part of the time versus 30% remotely before COVID-19.
Salesloft CEO Kyle Porter suggested that the answer to overwhelmed sales reps is not more technology and data but better-designed tools and workflows that address the “Revenue Performance Gap.” Salesloft’s Modern Revenue Workspace offers
“Proper insights at the right time
The ability to take action
The ability to communicate
The coachable moment”
Instead of a series of tools, Salesloft is positioning itself as one of Gartner’s “alpha platforms” that broadly ties together sales workflows and channels. Gartner noted a set of attributes of these platforms:
– “Alpha Platforms are hyper-aggressive vendors who are broadening capabilities at a breakneck speed.
– It’s not just M&A, some companies will evolve into alpha platforms by building capabilities. This is totally doable, they just have to be able to work fast.
– Alpha platforms aren’t necessarily buying competitors in the same category – they are buying into adjacent categories.”
“It’s a time to tell a new story about sales and provide you with a complete, digital go-to-market solutions your sellers and sales teams need,” said Porter.
According to Salesloft Chief Product Officer Ellie Fields, this advanced sales platform is “built for sellers.” It reduces workflow friction, allowing reps to “take faster action” and prioritize their time. The platform also serves as a centralized engagement hub with the “most critical tools for digital selling,” including email, phone, SMS, meetings, social, etc.
The Modern Revenue Workspace deploys data and AI within the workflow, delivering insights such as the most engaged prospects, deals at risk, and “trends that improve outcomes.”
The Salesloft platform acts as a hub for digital selling, driving alignment across the revenue team. Along with Deals, Conversations, and Cadences, the platform synchronizes data with a system of record (Salesforce, MS Dynamics, or HubSpot) and supports sales intelligence and workflows with over 115 ecosystem partners.
The new release is based on a set of advanced objectives:
Take Action Anywhere – Communications channels are available throughout the platform. For example, reps can call, email, book a meeting, or send an SMS message within the Deals view. Digital communications are then captured and analyzed, helping identify “the most engaged prospects, stalled but winnable deals, and trends that help revenue teams adjust course to improve performance.”
Know What Changed in Your Deal – Reports identify which opportunities were updated, how long the deal is in the current stage, and whether the close date or amount changed. For example, progression indicators are now displayed in Pipeline Review and Deals reports.
Enterprise Ready Conversations – Salesloft continues to enhance its communications channels with support for Microsoft Teams, native Zoom and WebEx support, improved transcription, and governance enhancements. The native Zoom support is more reliable than the previous bot tool. Salesloft also added Consent to Record for MS Teams and will be adding it for other platforms and its dialer. They also added English language recording announcements with additional language announcements in development.
The enhanced Conversations transcription engine offers “improved accuracy, searchability, and filtering” that helps managers and sellers “easily identify buyer and market trends and coaching opportunities to set more meetings, build more pipeline, speed deal cycles, and improve the chances of winning more deals.”
A new Conversations Summary is delivered to inboxes.
Unify Communications across Channels – Conversations in Activity Feed provide updates on important meetings.
Understand Outcomes across the Platform – Outcomes in Step Analytics identify which steps are working, helping improve Cadences.
Insights Anywhere – A Meetings panel on the home page summarizes pending meetings to assist with call prep.
Automate No-Show Workflows – New cadence workflows help reps reschedule missed meetings. A “partial show” workflow also provides the call hyperlink and summary to those who missed a meeting.
At a high level, the goal is to remove friction in the sales process by reducing the need to jump from app to app. Instead, reps can engage with shareholders and obtain insights from anywhere in Salesloft.
Future items include SHAKEN/STIRRED registration, native Google Meeting support, and Salesforce Event field logging.
Revenue Grid which rebranded last year from Invisible.io following its pivot into revenue intelligence, closed on a $20 million Series A to expand its AI-based revenue insights and guided selling recommendations. The round was led by W3 Capital, with participation from ICU Ventures and existing investors.
Funds will be dedicated to scaling company growth with investments in sales, marketing, and R&D. The firm plans to continue innovating around guided selling, revenue intelligence, and best practices research.
“Revenue Grid is ahead of the market in intelligent, guided selling, and sales automation,” said Steve Wadsworth, Partner at W3 Capital. “What has impressed us the most about Revenue Grid is their level of technology and product advancement and their innate understanding of the Sales and Revenue functions within organizations. Revenue Grid has already developed the solutions that the market is just now starting to look for.”
Revenue Grid offers a set of revenue opportunity, engagement, and risk signals that spur sales reps to take action. It also automates sales routines, supports playbooks, fosters best practices, recommends modifications to the sales process, and measures the impact of recommended changes.
Core Revenue Grid capabilities include CRM data auto-capture, pipeline inspection, health checks, deal guidance, and revenue signals.
Revenue Grid ingested over one billion “communications items” to train its AI, including emails, meetings, and calls. Communications are indexed by industry and sales process types and correlated against success rates. Other features include sentiment analysis, sales opportunity summarization, and detecting demand unit members that have not been associated with an opportunity or added to the CRM.
“Revenue Grid can track objections and suggest the right mitigation on different levels of the sales funnel — from lead outreach to late opportunity stages. [It can] understand a communication type like ’email ping pong,’ ‘on hold,’ ‘no authority or power,’ and commitments tracking like whether email needs replying or whether a specific date for follow up or commitment was mentioned.”
CEO Vlad Voskresensky
“It is our mission to give companies an unbeatable competitive advantage by completely digitizing their sales processes, and right now we are in the perfect position to expand globally and help companies transform their sales process,” said Voskresensky. “We are bringing smarter AI to sales, but it goes beyond just that. It is quite literally shifting the sales tech stack from the ‘view mode’ to the ‘do mode.’”
While the round is a Series A, Revenue Grid is well established with 1,200 customers, including Hilton, Western Union, Moody’s, Trip Advisor, Red Cross, and Robert Half. Over 800,000 sales professionals rely on Revenue Grid. Through OEM deals, it supports an additional 20,000 companies.
The firm claims that its platform generates 21% faster revenue per account for its clients and offers a 250% ROI.
Revenue Grid is growing “seventy to eighty percent year-to-year,” said Voskresensky. The firm has a 96% retention rate and net retention over 100%.
Revenue Grid has a team of 150 and plans to add another 50 headcount by 2022.
“[This] whole round is an equity investment. It’s actually our first round, prior to which we were bootstrapped and profitable,” Voskresensky said. “Honestly, when the pandemic hit, we didn’t know what it would mean to our business, but it was actually a period of growth. Our products became invaluable for sales reps as they all moved to working remotely, and it helped them stay focused, organized, and efficient.”
Revenue Grid also announced that highly regarded industry veteran Bob Stutz joined their board. Stutz is the President of Customer Experience at SAP and previously served as CEO of Marketing Cloud, Chief Analytics Officer at Salesforce, and Corporate Vice President for Microsoft’s Dynamics CRM. Stutz will assist with the product roadmap, revenue growth, and market expansion.
“Revenue Grid is a very interesting company as they look at optimizing sales processes in a very innovative way, and I am very excited to join their board to support them in growing their business on a global scale,” commented Stutz.
Revenue Grid did not announce its current valuation.
Once again, I’m writing about a SalesTech or B2B MarTech firm that had strong growth during the pandemic. Simply, B2B firms sped up their digitization and looked for online methods for internal and external communications. With WFH and the recognition of subscription revenues over the life of contracts, it is highly likely that 2020 strength will continue into 2021. In the case of Brainshark, they increased both their new business contracts and multi-year renewal rates. Brainshark also announced off-the-shelf learning content from a pair of training companies: ValueSelling Associates and 2Win!.
Sales Readiness vendor Brainshark posted sixty percent growth in platform usage last year with a 38% increase in new business. 71% of the new contracts were multi-year, with multi-year renewals up 40% year over year.
“Companies across the globe had to completely rewrite their playbook when the pandemic began disrupting business one year ago,” said CEO Greg Flynn. “Many realized improving their sales readiness was a way to gain a competitive advantage. They also realized Brainshark’s proven, award-winning platform was just the tool they needed. We’re especially thrilled to see our customers utilizing our coaching solution more than ever because we’ve seen first-hand the impact it can have on an organization’s bottom line.”
Citing a CSO Insights study that found that firms with dedicated sales enablement teams had a 15.3% higher win rate on forecasted deals, the firm stated, “Brainshark can be the foundation of a successful sales readiness strategy, helping organizations equip sales reps with the knowledge and skills they need, measure preparedness, and connect readiness to revenue.”
Last year, the firm launched Sales Readiness Scorecards, which “provide more powerful, instant, and comprehensive visibility into whether reps and their teams are prepared to engage with clients and prospects.” Scorecard data is pulled from Salesforce, providing firms with pipeline and performance KPIs. In 2021, Brainshark plans to deepen CRM integrations for expanded metrics and coaching tools.
“The questions sales enablement professionals need to answer go beyond ‘Are our reps ready?’ The more important question is, ’Are our readiness and enablement programs working? Scorecards provide that clarity. Enablement leaders can discover which reps need help with certain parts of the sales process, and then build learning programs to address those areas for maximum impact. At the same time, sales managers have critical performance data at their fingertips that allows them to be better, more strategic coaches.”
Brainshark Chief Product Officer Greg Keshian
2Win! training “helps sales professionals master demo, presentation, client success, and storytelling skills, especially in a virtual world.”
Julie Thomas, CEO of ValueSelling Associates, said, “Our eValueSelling Fundamentals is a fast track for those who want to learn value-based selling. By blending real-world examples with interactive exercises and quizzes, users learn how to prepare for a sales call, assess the health of opportunities, and ask questions that engage prospects. This program makes for a perfect integration into Brainshark’s platform, allowing sales enablement leaders a simple and convenient way to build their training content and accelerate their results.” Brainshark lists BCI and go1 as additional training content partners.
Highspot became the latest Seattle-area unicorn following a Series E that valued the firm at $2.3 billion. The Sales Enablement platform, which was launched nine years ago by three former Microsoft employees, closed on a $200 million round led by Tiger Global Management. Bain & Company, CONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures, and Shasta Ventures also participated.
“Sales enablement is about more than sales. It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap. Our single, unified platform improves sales performance by turning strategy into successful execution.”
Customers have deployed the Sales Enablement Platform for sales onboarding, ongoing training, content management, guided selling, rep coaching, engagement intelligence, and 360-degree analytics. They include DocuSign, General Motors, John Deere, Nestle, and Verizon Media,
The firm has over 500 employees in Seattle, London, and Munich. It plans to open an office in France and enter the APAC market in 2021. In May 2020, it opened up a Munich office to support its D-A-CH operations. Highspot doubled its EMEA revenue in 2020.
Highspot supports users in 125 countries.
Highspot does not disclose its revenue but told Bloomberg that ARR increased 900% over the past three years.
Last year, Highspot connected over three million salespeople, channel partners, services reps and customers in digital sales experiences, with usage double that of 2019. Highspot’s community of sales enablement professionals, Sales Enablement PRO, reached 13,000 members.
“Salesforce changed sales 20 years ago. Marketo changed marketing 10 years ago. Now, Highspot’s vision is to fundamentally change the way companies go to market,” said John Curtius, Partner, Tiger Global Management. “Highspot’s secret is an authentic commitment to people – their employees, customers and partners – that inspires a tremendously collaborative and resilient culture. We believe they’re capable of sustaining unmatched levels of innovation to achieve their vision.”
“There’s a famous Harvard Business Review article that 70% of strategic initiatives don’t work. Sometimes it’s not because the strategy isn’t right, it’s because they can’t translate it to the actions taken every day by their frontline sales team. We allow them to do that.”
Highspot CEO Robert Wahbe
The new funding will “accelerate platform development, including deeper insights into go-to-market strategy and execution offered through Highspot’s industry-only Scorecards.”
HighSpot also plans to grow its partner ecosystem, expanding its sales methodology training partnerships, technology partners, and Sales Enablement PRO community.
To fuel its growth, Highspot is hiring across “every business function.”
“Over the past year, sales enablement has emerged as a strategic imperative,” said Mark Kovac, Head of Bain & Company’s Global B2B Commercial Excellence Practice. “Companies that have built world-class enablement teams and technology are managing change and uncertainty at scale, while others struggle with agility and inconsistent performance. We believe Highspot’s differentiated approach will become the foundation upon which modern businesses achieve consistent revenue growth and market share gains.”
Because Revenue Grid has a long history as an integration platform, it supports both cloud and on-premise implementations. Financial Services firms, which have higher data protection requirements and have been slower to adopt cloud platforms, make up roughly 30% of its turnover.
The Revenue Grid service is available for $75 per user per month. The firm offers volume and multi-year discounts. The service was previously sold as three modules: Revenue Engage (Sales Engagement), Revenue Inbox (CRM synchronization), and Revenue Guide (Guided Selling), but Revenue Grid now bundles the three services into a unified Guides Selling platform.
Aragon Research, which focuses on Sales Enablement, labeled Revenue Grid one of its 2020 hot vendors in May:
“What makes Revenue Grid hot is the platform’s focus on revenue intelligence and leveraging statistical and AI insights to drive the consistency of each stage of the sales pipeline and its efficiency. The platform has guided selling features that can suggest the next best step to a sales rep and alert the team to a misstep or a missed action. It also has sales coaching and team analytics to track individual performance.”
Jim Lundy, Aragon Research Lead Analyst, “Hot Vendors in Sales Enablement, 2020”
Aragon recommended Revenue Grid for enterprises looking for a “sales enablement platform with comprehensive, built-in AI functionality.”
Founded in 2005 as InvisibleCRM, the firm rebranded in 2020 to capture its broader product portfolio for sales teams, focusing on “customer engagement and actionable revenue intelligence.”
Revenue Grid is based in Mountain View, California, with offices in Atlanta, Washington, and Delaware. It’s engineering team and EMEA headquarters are located in Kyiv.
Revenue Grid has an eight-digit ARR and 65% year-over-year growth. Customers include BASF, Volvo, Honeywell, Lufthansa, and Union Pacific. It is self-funded, having received only a $1.5 million Series A in 2006.