D&B Hoovers Gooses Its Content for Current Users

Spend Capacity is one of three new risk metrics available through D&B Hoovers.

D&B Hoover’s customers are enjoying additional risk scores and industry content through the end of May.  This benefit is perfect timing for adding value to their offering on a short-term basis as it allows customers to test out additional content and functionality for two months at no charge. Sales reps are under great pressure to build and maintain their pipeline through improved targeting and messaging.

Likewise, Relationship Managers at banks are under immense pressure to process CARES PPP (Paycheck Protection Program) across a broad set of pandemic-impacted industries.

Supplementary material includes

  • First Research industry overviews
  • DecisionHQ flags (does the location have purchasing authority?)
  • Spend Capacity (A spend ranking score versus other companies)
  • Growth Trajectory (Will the company grow, shrink, or remain stable over the next 12 to 18 months?)

In Family Trees, a star icon flags locations with purchasing authority.  All three predictive scores are available as search filters in Build a List.

First Research reports [sample] are a set of plain-English industry overviews which help sales reps, Customer Success Managers, and relationship managers who sell and service across a broad set of industries quickly understand industry basics and trends. Core content includes

  • Industry Description: Competitive Landscape; Products, Operations, & Technology; Sales & Marketing; Finance & Regulation; Regional & International Issues; and Human Resources.
  • Top Companies
  • Financials: Industry statistics from the Bureau of Labor Statistics and the US International Trade Commission. Also includes valuation multiples.
  • Industry Forecast: Inforum Forecast
  • Industry Growth Rating
  • Trends & Opportunities
  • Executive Insight: Key Topics by C-level job Function
  • Business Challenges
  • Call Prep Questions: Conversation Starters; Operations, Products, & Facilities; Customers, Marketing, Pricing, & Competition; Regulations, R&D, Imports, & Exports; Organization & Management; Financial Analysis; and Business & Technology Strategies.
  • Industry Indicators
  • Industry Websites
  • Fast Facts

The Call Prep Questions and Executive Insights offer great value to non-experts. If you are a relationship manager or territory rep, you are likely speaking to individuals across many industries on a daily basis. It would be impossible to develop true expertise in all of those industries. These sections help professionals ask intelligent questions and tailor their conversations at the account and persona level.

First Research reports are available as an integrated service in D&B Hoovers, via the D&B Direct API, as a standalone service, and as individual reports.

First Research reports are written at the eight-digit Dun & Bradstreet SIC-code level and associated with company profiles by these codes. They are also available through the Research and Reports module.


Dun & Bradstreet is also offering risk solutions for business and government during the Covid pandemic:

Emissary Expands Services

Emissary is expanding its set of consultative information services to deliver holistic solutions that accelerate enterprise deals across all stages of the sales cycle.  Their new solutions include propensityto buy surveys, custom industry and account planning reports, and qualified introductions.  These services leverage their private network of Emissaries to help enterprise sales and marketing teams align on their target accounts and create actionable strategies to accelerate deals.  

Emissary hosts a private sales and marketing intelligence network that leverages the insights of former Fortune 1000 executives to drive deals forward.  What differentiates Emissary from traditional sales intelligence firms is their ability to deliver tacit knowledge that is locked up in people’s heads but not available in traditional company profiles or via web searches.  Tacit knowledge is only available through direct conversations and interviews.  Tacit knowledge includes topics such as biases of key decision-makers, roadblocks in the purchasing process, messaging that is likely to resonate, planned initiatives, internal concerns, and hidden influencers.  Emissary sales and marketing services tap this tacit knowledge and deliver it via direct interviews, researched profiles, and recommendations.

Emissary’s primary customer base is comprised of technology firms that are looking to sharpen their ABM strategies, increase their deal size, and improve their close rates.  Their services are sold in annual packages with bespoke pricing.

“The goal of Emissary is to give sellers and marketers the information they need to have inspiring and thought-provoking conversations at the executive level.  This helps elevate the relationship instead of just pitching a value proposition.”

Emissary CRO Eric Rosenthal

Enterprise sales teams leverage Emissary knowledge across all stages of their sales cycle.  Emissary’s sales packages give sellers the insights they need to prioritize their accounts, pitch to the c-level, close deals faster, and hit their annual bookings numbers.  These solutions include propensity to buy surveys and industry reports gathered through analyst interviews with their Emissaries.  These bespoke reports generally run six to ten pages and are customized for each client.  As multiple Emissaries are interviewed for each report, the report is informed by diverse functional perspectives. 

Emissary’s account prioritization service helps sales and marketing teams align on their ABM targets.  ABM accounts are distributed amongst their Emissaries to score propensity to buy.  This prioritization helps sales and marketing teams focus on accounts with the greatest near-term potential. 

Prioritization services also include recommending the best contacts to reach out to at an account.  Once the Emissary has provided one-to-one deal coaching with the sales rep, they may also provide qualified introductions to their contacts inside the target account.

Other marketing services include consultations around product marketing, industry positioning, messaging, case studies, and campaigns.  Emissaries in a targeted segment can evaluate and help create specific industry and account messaging that speaks to C-level buyers and breaks through the noise of traditional product and solution-based selling.


Emissary is offering members of Market Insights free access to their sales podcast, Emissary Live.  New company, industry, and persona-based (e.g. Procurement, CISO) content is added weekly.

Dun & Bradstreet Acquires Orb Intelligence

Dun & Bradstreet is opening up the year with a bang.  First, they announced a partnership with Amazon Web Services (AWS), and then they acquired Orb Intelligence, business identity and firmographics data provider.  The acquisition follows acquisitions of Customer Data Platform Lattice Engines in July, Sales Intelligence vendor Avention (now D&B Hoovers) in 2017, and B2B DaaS vendor NetProspex (now D&B Optimizer) in 2015.  The acquisitions have helped transition Dun & Bradstreet from an old-line sales and marketing information vendor to a digital analytics and activation provider.

“The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” said Michael Bird, President of Dun & Bradstreet’s Sales & Marketing Solutions division.  “Clients can rely on Dun & Bradstreet as the one-stop-shop for all of their data-driven, decision-making and customer engagement needs.”

Orb Intelligence employs machine language and natural language processing tools for deriving firmographic and technographic intelligence from the open web and government documents.  Their global database spans 57 million companies.  Content includes web domains, URLs, IP addresses, social networks, government ids, corporate linkage, funding, trademarks, and technographics.  Orb Intelligence has served as the “data backbone to many of today’s most well-known B2B sales, marketing and analytics organizations focused on digital marketing or sales initiatives.”

“This will be something of a shockwave for many in the ABM tech industry as Orb is an unknown ingredient in so many (in fact I would guess most) ABM MarTech platforms,” wrote B2B IQ President Liam Blackwell (Note: Blackwell is also an Orb Intelligence advisor).  “It is often used as the backbone, with the Orb number as the key for connection.  It is going to be interesting to see how D&B controls / monetizes future usage of the Orb data – this will be a major worry for some of those platforms and obviously an opportunity for other data providers.”

Orb is an original data provider and does not compile or resell data from other vendors.  Along with company profiles, the firm maintains databases on US educational facilities, government agencies and offices, and healthcare providers.

If you already use other data providers such as Dun & Bradstreet, you can increase your match rate by 10-25% by matching unmatched records onto the Orb Database.  We collect data from different sources than Dun & Bradstreet, which is why the Orb Database is often used to complement D&B data.

Orb Intelligence website (pre-acquisition marketing text)

Dun & Bradstreet listed several benefits for their customers, beginning with the ability to cross-validate data across online and offline sources.  Upgraded customer profiles will improve the depth and accuracy of business attributes for digital ABM programs and audience targeting.  Enhanced content will flow through to D&B Audience Targeting, D&B Visitor Intelligence, D&B Hoovers, and D&B Lattice for anonymous visitor match, programmatic targeting and sales outreach.

Dun & Bradstreet also sees a “measurable impact” for the combined data cloud which will simplify the connection and segmentation of audiences, the creation of artificial intelligence (AI) models, and activation of channels through the D&B Lattice Customer Data Platform (CDP), to deliver the best sales and marketing campaigns.”

The transaction closed on January 8th.  The parties did not disclose deal terms.

LinkedIn lists 17 Orb Intelligence employees, including CEO Maria Grineva, who is joining Dun & Bradstreet as a Vice President.

Artesian Business Categories and Company Buzzwords

Business Categories expand the set of synonyms associated with UK SICs
Business Categories expand the set of synonyms associated with UK SICs

Artesian Solutions announced the availability of Artesian Business Categories and Company Buzzwords functionality to its Artesian Engage sales intelligence service.  Company Buzzwords are a set of common product and service descriptors not found in standard industry taxonomies.  The buzzwords are mined from company websites.  For example, firms manufacturing or selling craft beer can be targeted within Artesian’s Prospector module.  Likewise, technologies such as blockchain and the Internet of Things, which span many industries, may also be targeted.

Artesian Business Categories expand the categories and synonyms associated with existing UK SIC codes.  Artesian gives the example of Drink Production as a synonym of Manufacture of Beverages with the word Drink returning industries such as Drink Retail and Drink Wholesale.

“As a business, we constantly aim to exceed customer expectations, so in response to their feedback, we not only improved the way they use SIC codes (with Artesian Business Categories), but also created a whole new way of finding companies in niche or highly specialised industries,” said Richard Clark Artesian’s VP of Product Management.  “These two new features will help our users get hyper-specific when searching for companies using Artesian’s prospecting tools, thereby enabling them to uncover new opportunities that may otherwise have been missed, and keeping them one step ahead of the competition.”

Artesian Business Categories are available for the UK SIC taxonomy, but not other industry code structures (e.g. NACE 2.0, NAICS).  When multiple codes are employed, Boolean AND / OR operators are supported.

“The SIC code system of categorising a company’s primary activities was first introduced in the UK in 1948 and although it has since been revised, the most recent update was back in 2007.  It is widely criticised for excluding categories to cover the latest sectors and for misrepresenting the activities of many businesses.  For example, Google UK Ltd is listed on Companies House as ‘82990 – Other business support service activities not elsewhere classified’ (a generic category for companies struggling to identify a suitable alternative).”

Artesian Solutions Press Release

Other new features include a news topic search (previously, users had to navigate menus) and expanded prospecting selects for Export Turnover (Export Revenue), Location Type, TPS (UK Telephony blocking), and roles.  Users can also exclude companies with estimative turnover, employee counts, or net worth values instead of actuals.

Vainu Rebrands

Finnish sales intelligence vendor Vainu rebranded earlier this week. The goal was to provide a unified view of the company.  Vainu is focused on company intelligence but includes registered contact/director details and mined data. The firm also offers CRM and MAP data enrichment and hygiene services.

Unlike most sales intelligence databases, Vainu is available in English, Swedish, Norwegian, Finnish, Dutch, Danish and French.  Country datasets include Norway, Sweden, Finland, Denmark, and The Netherlands with detailed financial data available for Norway, Sweden, and Finland.  Beta datasets are available for France, the UK, and the US with additional countries being developed.

Core UK data is gathered from Companies House.  US data is aggregated from state filings.

I’ve been planning on covering Vainu for the past six months but was waiting for an event.  Rebranding is as good a reason any.

Vainu was launched in 2014 and crowdsourced its initial dog nose logo (Vainu is a Finnish word for the scent picked up by an animal).  The website design and other branding aspects were inconsistent.

“Everything else was pretty much put together ad hoc after that: color schemes and supporting visuals for our first website layout, stock photos for our first slide decks, different messages to cater to the situations at hand.  The end result has been just as fragmented or ad hoc as our strategy: we’ve looked and felt different and sounded different in any situation.”

Mikko Luhtava, Vainu Head of Communications

Now that the firm has 2,000 customers and 180 employees, they felt it was time to formalize their brand with a new logo, tagline, and website with real images and black, white, and yellow text.

Vainu argues that B2B Sales is still stuck in the era of spam emails and cold calling lists.  “While buyers are looking for a real conversation, one where they’re engaged and understood, salespeople are looking at activity targets and sales quota, merely treating buyers as numbers,” blogged Luhtava.

Thus, the firm offers “real-time B2B sales.”  It is akin to SalesLoft’s call for authenticity in sales.  “While buyers are looking for a real conversation, one where they’re engaged and understood, salespeople are looking at activity targets and sales quota, merely treating buyers as numbers,” stated Luhtava.  “At Vainu, we believe there’s a right way of doing B2B sales—a way that is personalized, a way that uses data, a way that focuses on the buyer.  And we’ve made it our mission to make salespeople better at their jobs, by bringing real-time company data to every customer interaction.  We call this real-time sales.

Vainu supports company list building.  Selects include firmographics, technographics, buying signals (sales triggers), and account intelligence from the company’s CRM.  Trigger alerts cover company announcements, personnel changes, technology updates, and new additions to a prospect list.

The Vainu database covers nearly 60 million active companies and includes company profiles, technology stacks, corporate financials, and recent company news.

CRM admins can setup data syncing and enrichment with Salesforce, MS Dynamics, HubSpot, Pipedrive, Upsales, and SuperOffice.  Zapier is available for other platforms.  The firm also supports an API.

Vainu enriches leads before they are loaded into MAPs assisting with lead scoring and routing.

Vainu also offers bulk data for data modeling including business registry data, website information, and open and web-crawled intelligence.  Applications include churn prediction, account scoring, and financial services risk calculations.

Pricing begins at €6,600 (£6,000 or $7,250) per year for five reps plus a one-time onboarding fee of €600 for a single country database.  Each additional country dataset is priced at €3,000.  At 25 seats, the service is priced at €30,600 (£28,000 or $33,650) with a one-time onboarding fee of €2,100.  Each additional country dataset is priced at €3,000.  Nordic financial data adds €2,400.

Artesian ARCH Compliance Released

ARCH combines firmographics, compliance flags, and credit insights into a unified company profile.
ARCH combines firmographics, compliance flags, and credit insights into a unified company profile.

Artesian Solutions, the UK Sales Intelligence vendor, has been teasing its Artesian Risk and Compliance Hub (ARCH) compliance service for over a year.  The new offering, now Generally Available, “enables relationship managers, underwriters and frontline teams within banks, insurance companies, and other financially regulated industries to quickly assess and better understand their corporate clients at the start of the customer journey and throughout the life of the customer.”

Financial services generally perform KYC / AML (Know Your Customer / Anti-Money Laundering) processing during onboarding, but ARCH moves initial processing to frontline staff at the top of the sales funnel before a client is signed.  This “distributed compliance,” helps expedite the process, sets client expectations when processing may take longer than normal, and allows relationship managers to avoid prospects that will have arduous compliance processing or which may not meet the institution’s “appetite.”  

ARCH flags risks which may require additional information from the client.  By flagging them at the outset, the RM can request the missing data before it delays onboarding.

ARCH performs event-driven reviews which begin before onboarding and continue through the life of the loan or policy.  Thus, KYC is no longer subject to periodic reviews but is performed dynamically as new information about the client is ingested by ARCH.  Instead of client reviews determined by the calendar, events can trigger full client reviews as needed.

ARCH supports commercial insurance policy writing “with a combination of data and sophisticated rules, bringing efficiency, consistency, and accuracy so that underwriters can focus on underwriting.  Decisions can be recorded whilst both justified in the future and used for decision analysis and pricing optimisation.”  Artesian’s fine-grained taxonomy and assisted machine learning help to identify potential underwriting risks “according to the predetermined definitions of an insurer.”

By moving compliance reviews to front-line workers, commercial insurers can perform a KYC check and risk evaluation prior to quoting a policy.  “One reason for using it is that they might want to look at what gets declared to them by the new customer compared to what they can see from ARCH,” said Artesian VP of Risk Solutions Matt Elsom.  “To do that they can have a look at some of the fraud-focused data sources and financial data.”

A January survey by Fenergo of global financial services executives found that poor onboarding negatively impacts client experience and reduces the lifetime value (LTV) of clients.  36% acknowledged losing customers due to onboarding issues and 84% tied the onboarding experience to reduced LTV.

“The Cost of Poor CX,” Fenergo, January 2019. N-=250 global Financial Services executives (Source: Artesian Solutions) 

Figure 2: “The Cost of Poor CX,” Fenergo, January 2019. N=250 global Financial Services executives (Source: Artesian Solutions)

Artesian noted that KYC compliance team workloads have “grown beyond all expectations” due to the availability of international ownership linkages and ultimate beneficial ownership data.  “The overall effect of this is an MLRO [Money Laundering Reporting Officer] and board being put under pressure to reduce onboarding delays whilst maintaining adherence to regulation – and the only effective solution has been to recruit more compliance analysts.  The cost associated with this approach has become unsustainable as the work queue continues to grow simply to maintain current levels of new business.”

According to Artesian, “ARCH is not only an innovative new technology, but a huge leap forward in the drive for ‘distributed compliance’ – the ability for central teams to distribute KYC and AML tasks to their frontline colleagues who are best placed to engage with the client and solve issues in the fastest, most productive way.  It places compliance and powerful risk data at the heart of the business – front of mind for every member of staff, informing every decision, instructing every interaction and shaping every relationship from pre-screening prospective new customers through to ongoing tracking and long-standing client development.”

The “configurable decision engine” monitors real-time credit risk and KYC data sets and applies bank or insurer policies to the compliance decisions.  Each client determines which data sources to ingest and “applies custom policies to that combined data in the form of multi-dimensional rules” which are screened and interpreted based upon institutional policies.  Flagged issues are delivered through a browser interface or loaded into other compliance systems via an API.

“We have the great privilege of serving 80% of the UK’s major banking institutions, providing powerful sales engagement insights to relationship managers.  We asked what we could do to make our software even more useful and the answer was ARCH. Almost two years of engineering and millions of pounds later we’re announcing ARCH’s general availability for customers.  We believe this puts Artesian in a unique position to be able to combine customer engagement capabilities together with credit and risk in one single application delivered through a browser or mobile device.”

We’ve built a strong team of specialists to extend our core competencies and have worked closely with our key partners at Experian, LexisNexis, and Refinitiv (Thompson Reuters) with more partnerships to come.  This allows our customers to select the data sources they already rely upon and trust and easily integrate them into ARCH”

Artesian Solutions CEO Andrew Yates

During a beta test with a top UK bank, ARCH decisioning was fully consistent with existing bank processing while flagging 14% more “critical risk” issues than current bank processes.  ARCH also reduced average case time from two hundred minutes to eight, “allowing relationship managers to know more, know sooner and save time – enabling them to focus on delivering a better customer experience.”

PwC recently added ARCH to its eleven-week incubator program Scale InsureTech which is “aimed at identifying and developing fast-growth technology companies in the insurance sector.”

Artesian financial services clients include RBS, Barclays, HSBC, Lloyds Bank, EY, and Marsh.

North American sales intelligence firms do not normally support client onboarding and risk assessment, but UK and European firms support these functions due to a richer set of registry data.  European vendors such as DueDil, Bureau van Dijk, and Artesian support sales, marketing, and regulatory compliance.

People.ai Round C

San Francisco-based Revenue Intelligence vendor People.ai announced Round C funding of $60 million along with the launch of its new The Wire next-best-action (NBA) service.  The round was led by ICONIQ Capital with participation by Andreessen Horowitz, Lightspeed Venture Partners, GGV Capital, and Y Combinator.  Will Griffith, Partner at ICONIQ Capital, has joined the People.ai Board of Directors.

People.ai has received $97 million in funding to date.  Its valuation was not provided, but TechCrunch placed the valuation at “mid-nine-figures.”

“Today’s announcement of our Series C funding represents a critical milestone in achieving our vision for the Future of Work,” said People.ai CEO Oleg Rogynskyy.  “We’ve already enabled customers to, for the first time, capture all of an organization’s critical business data, such as contacts and customer activity data, and deliver it directly to the CRM.  This has significantly improved sales productivity and CRM data accuracy and liberated the enterprise from time-consuming manual data entry.  Today, we’re taking People.ai to the next level with AI-driven intelligence that provides customer-facing teams with a simple, personalized set of actions based on current, historical and industry data that will help accelerate revenue.  When you use The Wire, you’ll have your most productive day at work, every day.”

People.ai was founded in 2016 and already supports Red Hat, Lyft, Zoom, New Relic, and Splunk.  The firm describes itself as a Revenue Intelligence System:

“People.ai offers the industry’s only Revenue Intelligence System (RIS) that automates the capture of all contact and customer activity data, dynamically updates CRM and provides actionable intelligence across CRM, collaboration, business intelligence, and other management tools for sales, marketing, customer success and services teams – exponentially accelerating growth and delivering actionable insights for strategic business decision making.”

People.ai Website

People.ai fills out buying committees for active opportunities, maps contacts and interactions to accounts and opportunities, and suggests next best actions.  Applying natural language processing and machine learning to buying committee discovery and NBA are the latest advancement in sales and marketing intelligence.

People.ai also supports contact updates derived from email signatures and pulls “critical information” such as product or competitor mentions, sentiment, and buyer intent.

People.ai’s recently launched Campaign360 service supports marketing attribution by tracking opportunities influenced or generated by marketing activities.  Campaign360 is the “industry’s only AI-based solution that equips Marketers with the real-time, full funnel campaign visibility they need at their fingertips,” said the firm.

“We’re thrilled to partner with People.ai as they execute their vision to unleash the potential of AI to drive enterprise revenue,” said Griffith.  “People.ai is well positioned in a highly strategic enterprise market, leveraging automation and AI to fundamentally change the way people work.  People.ai’s product, powered by strong network effects, is delivering insights and productivity at the scale and quality we have not seen previously.  We see an incredible opportunity to accelerate People.ai’s game-changing technology as they redefine the meaning of the Predictive Enterprise.  People.ai is the Future of Work.”

Partners include Salesforce, Slack, Outreach, SalesLoft, Exchange, and G Suite.


On Monday, I will be covering The Wire, People.AI’s new Next Best Action service.

ABM Research Vendors

When conducting account based (ABM) research, it is necessary to develop a broad view of your customers and prospects which includes company, contact, and industry research.   Unfortunately, open web research is quite time-consuming and your sales reps are unlikely to consistently engage in general research, so consider Sales Intelligence vendors with editorial research teams. 

Executive research should go beyond the Leadership page and LinkedIn profiles.  One option is Boardroom Insiders which gathers rich executive profiles on CxOs written by business journalists.

For industry research, look at Vertical IQ, IBISWorld, or First Research.  Vertical IQ and First Research are strong offerings for sales teams that sell broadly across many segments but are not verticalized.  They are written in plain English and include Q&A sections. The content in IBISWorld is more formal but better suited for verticalized teams.

At the company level, consider Dun & Bradstreet Hoovers, InsideView, or DiscoverOrg.  All three provide company and contact profiles, list building, and sales triggers.  D&B Hoovers goes deeper on global coverage, family trees, and industry profiles, DiscoverOrg offers the deepest set of technographics and rich bios, and InsideView provides excellent sales triggers and social media intelligence.

Quora: How can you export Linkedin leads/contacts into a database?

LinkedIn does not permit lead/contact downloading. This is part of the privacy agreement they have with their members.

That being said, there are some workarounds. The first is to license Salesforce Navigator which maintains a set of Accounts (companies) and Leads (contacts) within the product. While not downloadable, you receive alerts on those contacts along with messaging tools (InMail, messaging, and PointDrive).

You can also download accounts and contacts (called Leads within Sales Navigator) from Salesforce or MS Dynamics to LinkedIn Sales Navigator. While company and contact data is view only within CRMs, any data entered into LinkedIn (e.g. Notes, InMails) is uploaded to your CRM.

Sales Navigator includes a set of SNAP connectors for CRM, Sales Engagement, and other platforms. This tool provides a subset of Sales Navigator and Functionality within enterprise software. Features include profile viewing, InMail, connections, and icebreakers (talking points).

LinkedIn SNAP Connector within a Salesforce Opportunity Record (View Only).
LinkedIn SNAP Connector within a Salesforce Opportunity Record (View Only).

Option 2 is to license a chrome extension which recognizes domain names and LinkedIn profiles and matches them against their reference database. They then provide contact details and company firmographics within a right-handed side window. These databases usually include email and phone information not available in LinkedIn. Some include other details such as company technographics, news, and Alexa scores. Vendors with Chrome extensions include Zoominfo ReachOut, DiscoverOrg, HG Insights, DataFox, RingLead, Sigstr, PersistIQ, and Pitchbook.

The Zoominfo ReachOut Chrome extension supports contact prospecting at companies along with on-demand company and contact profiles based upon the current LinkedIn page or company domain.

Chrome extensions support send to Salesforce, MS Dynamics, Outreach, and SalesLoft features. Thus, you can be researching a company or contact, click on the extension icon, and kick off a sales engagement cadence within a few seconds (longer if you pause to review the enhanced profiles). A few even include contact prospecting for companies so you can search for specific company roles and

  • Add them to your CRM as contacts or leads individually or in bulk
  • Be notified of contacts already in your CRM (to avoid duplicates)
  • Kick off a Sales Engagement cadence / sequence
  • Research employees

Plunkett Almanacs Now Sold through ReferenceUSA

Plunkett Almanacs Now Sold through ReferenceUSA
Plunkett Auto Industry Statistics
Plunkett Auto Industry Statistics

ReferenceUSA, the library and government sales division of Infogroup, is partnering with Plunkett Research to sell their industry almanacs.  Plunkett offers three dozen almanacs including fast-growing sectors such as Green Technology; Artificial Intelligence and Machine Learning; Internet of Things and Machine-to-Machine; and Nanotechnology.  Plunkett reports are written for the “general reader to readily access and understand the most vital trends, technologies and companies creating change within given industries—even if the reader has no current expertise in that industry.”

Jack Plunkett, CEO of Plunkett Research, said, “We’re excited to team up with the terrific people at ReferenceUSA.  Their deep relationships with librarians and understanding of libraries’ unique needs make them the ideal group to spread the word about the Plunkett Research Online industry reference platform.  At the same time, ReferenceUSA and Plunkett Research products are perfectly complementary–libraries that subscribe to both will be able to harness the full power of our deep data analyses.”

Plunkett almanacs cover both US companies and industries. They are available as online subscriptions, eBooks, and printed subscriptions. Plunkett helps close a gap in the ReferenceUSA product line. Infogroup provides a deep set of US and Canadian company and consumer files along with new companies, new households, family trees, and prospect list building. The partnership helps ReferenceUSA compete against Mergent Online which provides a company and industry research service in partnership with Dun & Bradstreet.

Subscription users can download custom industry reports as PDFs. Tables, company lists, and association lists may be downloaded to Excel.

Plunkett Online Subscription Pricing
Plunkett Online Subscription Pricing

View only subscription pricing begins at $1,295 for a single seat with downloading available for $1,995. Printed almanacs and ebooks are priced at $380.