On Nathan Latka’s podcast, Godard Abel, CEO of G2, said that he expects to hit $100 million ARR before the end of the year. G2, which raised $157M at a $1.1B valuation in June 2021 (Series D), grew at 40% over the past year. At the time of its Series D, its Annual Recurring Revenue (ARR) was $55 million.
G2 maintains a product/vendor taxonomy for its review site, with vendors identifying their product categories. “If you’re a software vendor, you want it to be right on G2,” said Abel. That way, its seven million monthly visitors can properly discover a vendor’s offerings.
Along with categorizing vendors, G2 editors determine the key features for each product category and let customers rate these capabilities.
The number of G2 listings grew 48% over the last year. Its fifty-person research team collaborates with its “community of vendors” to maintain vendor and product profiles.
G2 also licenses its taxonomy to partners and investors. For example, ServiceNow licenses the G2 taxonomy for its ITS Management tool for categorizing apps. Abel also noted that around fifty of the “World’s leading SaaS investors” have licensed G2 data to help understand the SaaS competitive landscape and adjacent markets.
G2 has additional revenue streams. It offers second-party opted-in intent data and a G2 Track service for tracking SaaS expenses.
Nathan Latka interviews SaaS CEOs and posts them to his podcast. This data is then loaded into his database of SaaS metrics. As he regularly reinterviews executives, there is often historical ARR and employment data. The database is a freemium service with limited free data.