Contacts database Lusha announced the general availability of its Salesforce Data Enrichment (SFDE) service. The new service provides on-demand, periodic, or continuous data enrichment, ensuring that company and contact data remain accurate.
An Enrichment Editor helps operations managers understand how many records need enrichment and the number of leads, contacts, and accounts recently added to Salesforce and available for enrichment. The Salesforce admin can run an initial enrichment against the full database or target a subset of records for enrichment, with the Enrichment Editor supporting custom audiences for updates based upon multiple Salesforce field criteria.
The Salesforce admin performs the initial field mapping during the integration setup. Custom fields are supported, and the admin can choose whether to override existing values during enrichment. Lusha recommends that admins create special fields, such as Lusha Email, to avoid overwriting current field values.
SFDE is an Enterprise add-on and is subject to an access fee. Analyst Relations Manager Alina Sharon-Green warned GZ Consulting that “extensive usage may require the purchase of additional data credits.” As a launch promotion, enterprise customers will receive SFDE for free through the end of the year.
Lusha already supports Send to Salesforce functionality but does not provide I-frame support or “stare and compare” updates within AppExchange records.
“Companies spend huge amounts of resources building CRMs of both current and prospective leads but suffer from the speed the data becomes outdated and irrelevant,” said CEO Yoni Tserruya. “B2B sales organizations rely on their CRM to identify the right prospects – so when this data is incomplete or inaccurate, their time is wasted, and opportunities are lost. With our new SFDE solution, sales teams are given direct access to Lusha’s extensive database of accurate contact and company information to automatically enrich their existing data and gain new insights on their prospects to scale business results.”
Lusha has grown its database to 100 global million contacts, which includes 60 million emails and 50 million direct-dial phones. All contact records are processed through a seven-step verification process. Lusha also profiles 15 million global companies. Lusha continued its rapid pace of growth, doubling its paid user base in H1, “with significant growth in Enterprise users,” stated Sharon-Green.