LinkedIn Sales Navigator Q2 2022 Release

The new Sales Navigator search UI dynamically updates the results list as soon as a filter is added or removed.

LinkedIn began rolling out its Q2 Sales Navigator release to users earlier this month.  As with previous releases, admins receive the release first, with general users following a few weeks later.  New features include expanded data validation, a new SNAP integration with conversation intelligence leader Gong, and the continued rollout of Sales Navigator’s new Search and Lead Page experiences.

Companies have responded to the pandemic and Great Reshuffle by increasing channel noise, hoping to break through the din, but this strategy is flawed.  Top-performing reps who heavily exceed their quota are “spending less time selling in the traditional sense — smiling-and-dialing and sending out mass outreach,” explained LinkedIn VP of Global Sales Solutions Alyssa Merwin Henderson.  They aren’t increasing the volume but carefully targeting their prospecting and messaging, conducting buyer research, and focusing on skill development.

“In today’s virtual world, where there’s more noise than ever, the recipe for winning is clear – fewer things done better,” concluded Henderson.

LinkedIn Head of Product and Solutions Marketing Nicole Desjardins highlighted three problems facing sales reps that LinkedIn is working to address:

  1. More virtual selling than ever, leading to more virtual noise than ever, with buyers being overwhelmed by irrelevant and generic outreach.
  2. Job switching continues to be higher than normal, making a mess of CRM data and putting deals at risk.
  3. A plethora of new sales tools have hit the market, many of which don’t integrate with each other, making it more confusing to choose the right tech stack.

Desjardins argued that the solution to these problems comes from real-time data fed into the CRM and “meaningful sales intelligence that helps you connect with and nurture the right buyers at the right time.”

The Great Reshuffle continues to create a “mess” of CRM data, resulting in inaccurate forecasts and irrelevant messaging.  According to LinkedIn’s upcoming “State of Sales” report, 41% of sales reps said their biggest problem was inaccurate, out-of-date CRM data.  To help address this issue, Sales Navigator now flags out-of-date contact and lead records and allows reps to update the CRM from Navigator to address this problem.

Sales Navigator Data Validation displays Update CRM badges and syncs updates to Leads and Contacts.

Data Validation displays an Update CRM badge on Sales Navigator member pages who have recently changed jobs, titles, or locations.  After clicking on the badge, reps are shown the new title, account, location, contact owner, and most recent opportunity.  Updates are made to matched Lead and Contact records, with the user controlling which fields are to be updated.  Reps are also shown which open opportunities are linked to the executive, allowing them to quickly remove departed execs from live opportunities.

“Clearly, this will save you time.  Instead of having to toggle back and forth between your CRM and Sales Navigator, you can do it all in our platform,” blogged Product Marketing Manager Austin Gray.  “More importantly, because updating your CRM is now easier to do, you’ll have more accurate data within it.  LinkedIn’s real-time first-party data means that you can have confidence that your CRM will have access to the most accurate and up-to-date information available.”

Data Validation is available for Sales Navigator Advanced Plus and supports record updates in Salesforce and MS Dynamics 365.  The functionality was released to customers with fewer than 15 seats this week and will be rolled out to large customers on June 22.

The New Search and Lead Page Experiences were rolled out to accounts with fewer than fifty seats last quarter.  The largest accounts will receive the updates this quarter.

The search feature has been streamlined to improve the time to “successful results.”  In addition, the search includes a “larger collapsible, intuitive grouped view of filters” that improves search filter discovery.  New and updated filters include TeamLink Connections of, Saved Leads, Saved Accounts, Previously Viewed, Current Company, Past Company, and Company Headquarter.

The search interface updates dynamically, providing results as each filter is added or removed.

The updated Sales Navigator Leads (Contact) Page

The new Lead Page (contacts) is designed for rapid lead qualification with “the most important info front and center,” including the most recent touchpoint, current role, and description.  Other features include a sticky action bar, conversation starters, and introduction paths.

The Conversation Starter section displays recent posts for comments and commonalities.

The Get Introduced section has been redesigned and expanded.

The TeamLink section is now organized by seniority level so that reps can find “their best path in.”  In addition, the section supports a pre-populated InMail to save reps time writing messages.

Sales Navigator is also adding a new Lead Panel for researching contacts in a prospecting list without having to open multiple windows.

“Prospecting in Sales Navigator often means using our powerful search to find your target buyer,” wrote Desjardins.”  Once you’ve found that list of potential buyers, we’re betting you then open a tab for each individual, which can mean a lot of open tabs and a lot of switching back and forth.  The new Lead Panel streamlines this process and keeps you on the same page the entire time.”

The new Lead Panel streamlines qualification and messaging from lead (contact) prospect lists.

The Lead Panel displays job title, job description, and conversation starters to assist with quick qualification and messaging.

The Lead Panel will be rolling out to accounts with fewer than fifty seats this quarter and enterprise accounts next quarter.


LinkedIn also added a Gong SNAP integration for viewing LinkedIn intelligence within Gong’s conversational intelligence platform.

Flash: Echobot & Leadfeeder Acquired & Merged

Growth equity firm Great Hill Partners invested €180 million in Echobot and Leadfeeder, merging the firms into a Sales Intelligence and Go-to-market platform.  Both firms are based in Europe (Germany and Finland) and will benefit from the roadmap set out by North American RevTech firms.

The merged firm will be based in Karlsruhe, Germany, with Echobot CEO Bastian Karweg continuing as CEO.  Leadfeeder CEO Pekka Koskinen will become the CPO.  The combined company has a headcount of 250 across six offices in Europe and the US.  The new firm’s Annual Recurring Revenue (ARR) exceeds €20 million. 

Leadfeeder serves around 7,000 customers and Echobot 1,500.

Echobot’s European data coverage

Echobot offers a Sales Intelligence and B2B DaaS platform for the D-A-CH region, UK, and France.  Late last year, it added a broader European data pack.  It supports a database of 20 million European companies and over 60 million GDPR-compliant contacts.  Company and contact data is derived from both registered filings and open web sources and includes directors, shareholders, and financials. 

Echobot takes a “True Compliance” approach which gathers data only from publicly accessible sources.  Furthermore, it provides verification links to the source URLs that allow reps to answer the question, “where did my data come from?”  All data is hosted in Germany.

Echobot’s products include TARGET (prospecting), CONNECT (Sales Intelligence), DATACARE (B2B DaaS), and an API.  In addition, Echobot offers CRM integrations with HubSpot, Salesforce, Microsoft Dynamics, and SugarCRM.

“It is our goal to be the leading sales intelligence and go-to-market platform to our core European and North American markets,” said Karweg.  “Thanks to Great Hill, we have now assembled the best data, AI / ML, talent, and operating experience to achieve just that.  We are increasingly seeing organizations looking to take advantage of their own data and third-party data, and then to augment this intelligence with better, more personalized outreach.  The combination of Echobot and Leadfeeder is uniquely positioned to capitalize on a massive market opportunity at the early stages of adoption.”

Leadfeeder IP-to-Account Visitor Intelligence

Leadfeeder offers website visitor intelligence that maps IP addresses to company intelligence.  During the pandemic, it worked to identify remote workers and map them to their employers, helping refine which companies are in-market.  It also supports connectors for Google Analytics, chatbots, audience retargeting, major CRMs, Zapier, and Slack.

“Integrating Leadfeeder’s web visitor identification system with Echobot’s data and prospecting solutions creates a unique platform upon which we can both enable organizations to identify and engage high-intent prospects as well as introduce incremental applications that enhance B2B sales and marketing operations,” said Koskinen.

Karweg envisions an ABM workflow that begins with an ICP analysis that identifies net-new accounts.  The ICP is then mapped against Leadfeeder’s visitor intelligence and Echobot’s firmographics and event triggers to identify high-value, in-market accounts for programmatic marketing.  While programmatic campaigns are not yet supported, they are in development.

Great Hill Partners has also committed an additional €50 million toward future acquisitions.  In an interview with GZ Consulting, Echobot CEO Bastian Karweg indicated that the €50M in dry powder would be used towards acquiring talent, RevTech functionality, or expanded content.

The equity acquisition is a combination of primary and secondary funding, with Great Hill Partners buying out many of the original investors.  It named Growth Partner Derek Schoettle Chairman of the Board and placed Great Hill Partners Managing Director Chris Gaffney and Vice President Greg Stewart on the board of the merged organization.

Schoettle is also on the board of ABX Platform Terminus, another Great Hill investment.  He was the CEO of ZoomInfo when DiscoverOrg acquired it in 2019 (DiscoverOrg subsequently assumed the name ZoomInfo), so he and the new board members offer deep Go-to-Market domain expertise.

“Go-to-market is one of the fastest-growing areas of B2B software.  Sales and marketing organizations need timely, accurate information and intelligent systems to identify and engage their prospects in an increasingly personalized, automated fashion.  By bringing together Echobot and Leadfeeder, we can create the next-generation sales intelligence and go-to-market platform,” stated Derek Schoettle.

The transaction is a merger of equals bringing together two firms of roughly the same revenue and employee base.  Both firms have over €10M in ARR and are growing rapidly.  Echobot grew 70% last year, while Leadfeeder had a 50% growth figure.  Echobot has long been profitable, and Leadfeeder is nearing profitability. 

The firms will initially run as independent brands as they merge their operations and platforms.  The deal closed a few weeks ago but was announced this morning.  Thus, they have already begun combining finance and HR.  The two brands will be maintained in the near term with rebranding under consideration for 2023 as Echobot is also the name of a Mirai malware variant.

Valuation figures were not disclosed, but the final price was determined before the recent valuation declines and did not change.  The firms were both being advised by GP Bullhound, which suggested that packaging the two firms together would result in a more effective growth equity round.  Furthermore, the two companies offered features on each other’s roadmap so were logical complements.

Europe has been tracking behind the US in the Sales Intelligence space, with several national champions now looking to offer European datasets and local UIs.  European sales intelligence and B2B DaaS solutions must meet higher data compliance and privacy standards, incorporate registered data from national registers, support multiple currencies, and many languages.

Echobot covers the D-A-CH region (Germany, Austria, and Switzerland), the UK, and France, with a general European data package added late last year.  A Nordic data package has been accelerated due to the merger, which would increase its competitiveness against Dun & Bradstreet and Vainu.

“One of the most requested developments for 2021 was to access data from the entire European market.  That was not only requested from German customers with a strong export to European countries, but also from new, international users that want to expand into Europe,” explained Karweg last November when Echobot added coverage of over twenty European countries.

“Europe is not one country but many, and there are differences between them, whether it’s to do with culture or data compliance,” remarked Schoettle.  “Having a platform that is unique and linguistic-specific, and serving its markets with high-quality data, is a differentiator.”

“It’s a dream match,” argued Koskinen.  While previously the firm purchased contact data from multiple sources, “it has been difficult to get sufficiently up-to-date and accurate data.”  With the merger, Leadfeeder will offer better data quality and “have all the expertise in-house” to expand its coverage.

Along with higher quality data, Leedfeeder will benefit from a broader set of firmographics, financials, and sales triggers for data enrichment and lead scoring.  Leadfeeder will also be able to cross-sell Echobot’s sales intelligence, prospecting, and data enrichment services to its 7,000 customers.

“We want to be the biggest in Europe,” stated Koskinen.  “It’s going to take a few years, but I think we’re succeeding…We have long had customers all over the world.  After the merger, we will be able to offer something that no one else can.”

Echobot offers German and English-language Sales Triggers.

D&B Connect for Salesforce

Dun & Bradstreet announced its spring releases and enhancements at Forrester’s B2B Data conference in Austin.  Dun & Bradstreet launched D&B Connect for Salesforce, its new data management service, and expanded D&B Rev.Up ABX functionality.

“With more accurate, actionable CRM data, businesses can make more confident decisions, identify more cross-sell and upsell opportunities, and target with greater precision,” blogged North American Sales & Marketing GM Stacy Greiner.  “That’s the foundation for strong account-based strategies and digitalization.  It’s the foundation for a stronger business, period.”

D&B Connect for Salesforce is the next generation of Salesforce hygiene products, superseding D&B Optimizer for Salesforce.  Users have broader control over matching logic.  They can employ easy matching based on Dun & Bradstreet Confidence Codes or customize the match logic by leveraging Confidence Codes alongside country/region selects and match quality. 

The operations manager can set the importance of individual match grades by field (e.g., street number, name, etc.).  Admins can also set match inclusion criteria, defining which fields should be excluded from matching (e.g., Non-Headquarter locations, Out-of-Business locations, Non-Marketable locations, or Undeliverable/Unreachable locations).

Connect for Salesforce has dramatically expanded the data sets available for enrichment, providing access to over 1,600 data elements based upon subscribed data blocks. Admins also have control over refresh frequency and rematch rules.  Data may be refreshed every 14 days with the option of rematching unmatched records.  Transactional matching is also supported, allowing real-time match and append for newly created records.

D&B Connect match logic administration

Other features include data health reports, field-level mapping, out-of-business flags, and duplicate management.  In addition, Dun & Bradstreet offers 37 million subsidiary and branch linkages, ensuring proper territory management and lead assignment.

“What is preventing our marketing campaigns and sales plays from firing on all cylinders? asked Dun & Bradstreet Greiner.  “Quite simply, bad data that is outdated, incorrect, duplicate, improperly formatted, or just outright missing.  Let’s face it — we’re all to blame.  We’re just not good about keeping our data up to date and refreshed.  We don’t even do a good job entering the right data in the first place.  This may be due in part to subjectivity, in part to laziness, and in part because there’s just not enough time in our day to be thorough enough.”

D&B Connect for Salesforce starts at $5,000 per company per year.

Cognism $87.5M Series C

London-based Sales Intelligence vendor Cognism closed on an $87.5 million (£64m) Series C.  The round was led by Viking Global Investors and Blue Cloud Ventures, with follow-on investors AXA Venture Partners, Swisscom Ventures, and Volution.

Total funding is just shy of $130 million.

The funds will be deployed for European expansion and strengthening Cognism’s position in the United States.  Growth will be a “combination of organic growth and acquisitions.”

“The funding will help us empower many more businesses with international sales intelligence over the coming years, setting a new standard in data quality and compliance,” explained CEO James Isilay.  “It will accelerate our growth and global expansion plans as the leading provider of intelligent B2B sales data.”

“We will be organically expanding in the United States this year and have just hired new sales leadership (Mark Sparaco) to accelerate our growth,” Isilay told GZ Consulting.  “Europe remains our primary focus, but we see significant differentiation to other providers in our US and International data that we see significant growth opportunities.”

The firm will remain focused on improving its global data coverage and Sales Intelligence capabilities in 2022.  Roadmap features include marketing enhancements and localization in non-English speaking countries.

Cognism is coming off another strong year, with ARR growth hitting 100%.  They have over 1,000 customers, located in over forty countries.

Isilay is targeting another year of 100%+ growth and stated that Cognism is off to a good start in January with a “record revenue month.”

2021 data improvements include Diamond Data and the addition of Bombora’s intent data set as a premium offering.  Diamond data provides “the most accurate, GDPR & CCPA compliant phone-verified contacts for business development teams internationally, setting a new standard in data quality,” boasted the firm.

The Diamonds-on-Demand request feature supports on-demand phone verification from both the web application and the Cognism Chrome extension.  Users click on a Diamond Verify button to initiate the verification process, which is completed within 48 hours.  In addition, users can track the status on the platform.

“No other software company offers a truly global sales intelligence platform like Cognism. “By pairing our premium quality contact data with advanced contextual data points like technographics and buyer intent signals, we help modern revenue teams connect with confidence and exceed targets. We enable them to build a meaningful connection with their next best customer in the most predictable, efficient, and cost-effective way.”

Cognism CEO James Isilay

Cognism has grown to over 250 employees in seven countries: the United Kingdom, United States, Canada, South Africa, Croatia, Macedonia, and Germany.

Cognism did not state its market valuation.

Cognism also announced that it is SOC II Type 2 compliant.  The designation confirms that Cognism meets AICPA’s Trust Services Criteria for Security, Availability, Confidentiality, Processing Integrity, and Privacy with regards to data.

“We live and breathe security and compliance at Cognism as we handle large amounts of company data that help our customers reach new target audiences,” blogged Cognism CTO Stjepan Buljat. “Most companies, when they start their SOC 2 compliance journey, choose to select type 1 qualification, whereas we’ve selected the more complex type 2 route – often described as the difference between a balance sheet audit and a full audit of financial operations.  Type 2 looks at the information security controls we have in action and confirms that we’re organised to handle the data privacy concerns of the largest companies on the planet.”

Cognism Funding History (Source: Owler)

Echobot European Expansion

German Sales Intelligence vendor Echobot closed another successful year of product enhancements and revenue growth.  Echobot offers deep sales intelligence and data hygiene services for Germany, Austria, Switzerland (D-A-CH), and the UK.

In late 2020, Echobot launched its UK database and English language UI, providing a secondary market beyond the DACH region.  The firm grew MRR over 70% this year and hit 1,500 clients.  New business rose 80%, and the firm hired its 100th employee (up 44% this year).  Echobot continues to be EBITDA and Cash Flow positive.  Echobot is self-financed, not having taken any funding since 2013.

The firm also moved into a larger headquarters office in Karlsruhe with 16,000 square feet.

Along with fit-and-finish work on their UK services, the firm rolled out version 2.0 of their TARGET prospecting database.  TARGET offers a refreshed UI, improved data quality, and AI tools for ICP and segmentation analysis.

Users no longer need to build company and contact lists separately.  Instead, build-a-list results are displayed as tabs, allowing users to analyze both company and contact results without requiring them to rekey their query.

Echobot’s product vision is based on its “first principles of data” delivered through its service.  “For data to be useful, it has to be high quality, connected, and fully compliant,” said CEO Bastiaan Karweg.

Data improvements include an Email Validation Engine (EVA) and a “True Compliance” process for GDPR.  EVA “eliminates stale records” and implements mail server and pattern checking to improve data quality.  The EVA reduces bounce rates by up to thirty percent.

“For your outreach to be truly GDPR compliant, you not only need a Legitimate Interest but also be mindful of the preferences of the people you are trying to contact,” stated Karweg.  “Using Echobot, each contact record comes with a public source URL so you can be 100% confident when a prospect asks you, ‘Hey, where did you get my data from?’” Also new is a subject taxonomy that covers over 100,000 topics and industry keywords.

Echobot offers data for DACH, the UK, and the EU. A French dataset will be available in Q1.

Echobot is launching an EU Data pack that “covers the most important companies from all of Europe,” Karweg informed GZ Consulting.  “It’s not as deep data as with DACH, UK, or France, but it will give clients access to essential brands and contacts in each market.”

All four regions (DACH, UK, France, and EU) will be available in all three products (TARGET prospecting, CONNECT Sales Intelligence, and DATACARE hygiene) and the API in any combination.  However, the EU Data Pack omits company and contact data for the DACH countries, France, and the UK.

A French dataset, spanning six million companies, will be launched in Q1 with a French UI and localization.  French sales will be managed from the Karlsruhe office as it is only three miles from the French border.

Finally, Echobot expanded its sales triggers to 33 English-language event categories spanning the full UK universe.  French triggers are in development.

“We are excited to start 2022 with our new product and data assets,” said Karweg.  “Our goal is to continue on our strong growth trajectory and gain more market share in other EU countries.”

Lusha Series B

Crowdsourced contact vendor Lusha closed on a $205 million Series B that valued the company at $1.5 billion.  Growth equity firm PSG led both the Series A and B rounds.  ION Crossover Partners also joined the B round, which brought total Lusha investment to $245 million.

Following its February Series A, Lusha invested in its go-to-market strategy and trebled its growth rate.

“We were still bootstrapped one year ago when we understood that we have a big opportunity to surge forward.  We have since tripled our revenue growth rate, and that is why we required another funding round faster than we thought,” explained CEO Yoni Tserruya.  “The next stage will be to go public.  I’m not sure when that will be, but it will take at least two more years.  We are seeing many companies that are going public too early and are facing difficulties in making projections and meeting expectations.”

The additional funds will be deployed towards building out its community of 800,000 B2B sales professionals “into the industry’s largest,” expanding its global presence, and continuing to focus on data quality, compliance, features, and ease of use.

“We have been following Lusha’s progress over the last two years and found the team’s vision and execution highly impressive. As sales teams continue to leverage data to drive their go-to-market strategies, Lusha is becoming an integral product for teams to optimize their outreach to improve overall win rates. With Lusha’s data significantly increasing the value and ROI realized by sales teams, we are excited to be a part of this next chapter in Lusha’s remarkable journey.”

Gili Iohan, General Partner at ION Crossover Partners

“Our primary goal is to give every salesperson, regardless of size or budget, access to the highest quality data at the most affordable price while championing world-class standards of privacy and compliance,” said President Assaf Eisenstein.  “With this funding round, we will continue to invest highly in our data infrastructure and privacy standards to provide optimal levels of compliance and security for Lusha’s 800,000+ community members,” said Assaf Eisenstein, Co-founder and President of Lusha.

Contact data is gathered from a Community service that ingests email headers and signature blocks to maintain business card and email signature data.  Data is also collected from publicly available sources, third-party licensing, and algorithmic data appending (e.g., email templates).  Lusha claims that its community members help Lusha deliver “the most accurate data through constant validation and enrichment of its database.” 

As part of its GDPR and CCPA compliance program, individuals are notified when they’ve been added to the database.  Only business data is gathered, with no Personally Identifiable Information collected.

Lusha provides 100 million business profiles, 60 million email addresses, and 50 million direct dials across 15 million companies.

The Lusha browser extension for Chrome, Firefox, and Edge sends contacts from Gmail, social media, and B2B sites directly to Salesforce, HubSpot, Pipedrive, Zoho, SalesLoft, and Outreach.  Users license credits individually or for a team, with the admin allocating credits.  Lusha also supports Salesforce bulk enrichment and a contacts API.

Lusha employs a freemium model for limited contact information lookup, but users must pay to export data, build prospect lists, enrich files, and integrate with CRMs and SEPs. Annual pricing is shown.

Lusha helps sales professionals identify their ideal buyers and tailor their message to potential customers.

“Similar to the shift that marketing underwent a decade ago, sales professionals are abandoning spray and pray outreach, in favor of super-targeted selling based on data,” said Tserruya.  “Lusha enables all salespeople to utilize data to recognize their most relevant opportunities and maximize revenue in a simple, easy-to-use solution.  We look forward to using this funding to be at the forefront of this industry shift and grow Lusha into the largest B2B sales community”.

Lusha is rapidly growing, adding 29 staffers last month.  It grew 45% over the past six months and 103% over the past year to 229 employees.  Engineering grew 170% over the past year to 55 employees.  Their other top departments are Sales (34 headcount, up 106%), Support (22 headcount, up 175%), and IT (21 headcount, up 91%).

The Israeli firm expects to end the year with 240 employees, twenty in its Boston office.

Lusha, founded in 2016, lists 32 open positions: five sales and support openings in Boston and twenty-seven openings in Tel Aviv across engineering, data, R&D, product, marketing, sales, HR, compliance, finance, and customer success.

Lusha’s customers include Facebook, Google, Dropbox, and Uber.  Most of its customers are B2B SaaS companies, but it’s also used by VCs, investors, and recruiting agencies.

SalesIntel Launches Two Products

Sales Intelligence and B2B DaaS vendor SalesIntel announced two products at its inaugural SAS2021 user conference last month.  CEO Manoj Ramnani founded SalesIntel a decade ago as Circleback, a contact enrichment and syncing service for inboxes, but pivoted the firm to focus on high-quality B2B data three years ago and rebranded the company SalesIntel. 

SalesIntel was born “with a mission to provide quality data, timely intelligence, and streamlined workflow to help businesses achieve their growth objectives.”  Its guiding principle, and unique value proposition, is keeping humans in the loop.  Human-verified data is re-verified every 90 days, providing them with a 95% contact accuracy claim.

At launch, the company had 50,000 human-verified companies and one million contacts.  Three years later, the company has

  • 87 million machine-verified contacts
  • 10 million human-verified contacts, 90% of which are North American.
  • 14 million machine-verified company profiles
  • 3 million human-verified company profiles

They have also partnered with Bombora for intent data and an undisclosed vendor for technographics.

The first new service, Data Enrichment, provides company, contact, and technographic data enrichment for Marketo, Salesforce, and uploaded CSV files.  Data matching is performed against email, phone, domain, company name, and contact name.  Fuzzy logic is employed for company and contact name matching.

SalesIntel Enrichment Report in Salesforce.

The service includes a PDF downloadable enrichment report that details data quality and fill rates.  If the admin is concerned about the enrichment, she may roll back the process.

SalesIntel also supports webform enrichment.

InboxIntel supports contact data syncing and enrichment from Gmail, Office 365, Exchange, and IMAP.  New contacts are ingested from signature blocks, matched against the SalesIntel database, and uploaded to Salesforce.   It is important to note that SalesIntel is not uploading and storing the data in their servers to build out its dataset but simply using it to populate and enrich its customers’ CRM.

InboxIntel also checks to see whether other new contacts at the company match a pre-defined buyer persona.  The service then asks whether these additional contacts should be added to the service.

InboxIntel identifies additional contacts in target personas.

If both the company and contact are new to the CRM, records may be added to Salesforce as leads or accounts and contacts.

Both products are available as beta services through the end of the year. After that, they will be packaged as separate offerings.  Ramnani described them as “new modules of our Modern Go-to-Market platform that will help with the firm’s continued growth.”

SalesIntel has grown to 400 employees and 2,000 global researchers.  The company supports over 1,000 companies and nearly 10,000 users.

SalesIntel posted 200% revenue growth over the past year.

Apollo.IO $32M Series B

Sales Intelligence and Engagement vendor Apollo.io closed a $32 million Series B led by Tribe Capital, with participation from NewView Capital and existing investor Nexus Venture Partners. In addition, Sri Pangulur, a partner at Tribe Capital, joined Apollo.io’s board.  Total funding sits at $41.3 million.

Apollo is deploying the funds towards building out its product and engineering teams.  It will also expand its sales, marketing, and operational resources, including additional leadership hires.

In a blog announcing the transaction, CEO Tim Zheng admitted that the Apollo brand is not well known and that Apollo will be using the funds to address brand weakness.  “Our next steps include increasing awareness of Apollo, increasing our user base outside of small teams, and building out an intelligence layer in Apollo to make individual sales reps and teams more successful.”

Apollo is growing rapidly, with its customer base increasing 200% over the past year despite awareness issues.  It has been profitable for the past eighteen months and has more than one million users and 9,000 paid customers.

Recent enhancements include an international dialer, contact and company data improvements, and prospecting and Chrome extension upgrades.

“Apollo is challenging the status quo in B2B lead intelligence and sales engagement by making contact data and prospecting tools in this space more accessible,” said Pangulur. “Seeing the company’s incredible growth over the past year, enhanced product offerings, and new client acquisitions, we are confident in Apollo’s ability to disrupt the SalesTech market for B2B companies, offering a more intelligent, more cost-effective, and simpler solution.”

Apollo falls into a category that I’ve labeled Hybrid Engagement that combines sales engagement tools with sales intelligence and B2B DaaS.  Other vendors with Hybrid Engagement capabilities include ZoomInfo, Cognism, Data Axle Genie, and VanillaSoft.

“Sales professionals at B2B companies are burdened by a go-to-market process that’s manual, tedious, and complex. It’s stifled by convoluted workflows, very little guidance, lengthy onboarding, and high price tags for name-brand solutions,” said CEO Tim Zheng. “This funding will help us further accelerate our product-led growth model, which has seen tremendous success in the contact data space. 

“Apollo’s vision is to give its customers the most powerful and intelligent GTM platform in the industry, so they can reach their full market potential,” continued Zheng. “We want to make access to B2B data even easier, while enhancing the data with sales intelligence and automated workflows.”

Apollo Job Change Alerts

Apollo has assembled a database of 200 million contacts across ten million companies.  Data include direct-dial phones, emails, funding intelligence, technographics, and job changes.  Apollo’s dataset supports direct research, lead prospecting, and LinkedIn matching via a Chrome Extension. In addition, Apollo Refresh performs real-time updates in Salesforce.

Sales Engagement features include sequences (cadences), automated emails, A/B testing, a click-to-call dialer, and a rules engine.

“As we emerge from the pandemic, buyers want an Amazon-like experience where companies are anticipating their needs. You need user data to better drive the sales experience, and as it evolves more personalized capabilities as well,” said Zheng.  “Apollo has some unique positioning in that they are doing product-led growth, but also covering the data stack as well.”

Apollo employs a freemium model with ten free exports per month, the Chrome extension, a Gmail extension, and limited sequences. 

Basic, at $49 per user per month ($39 billed annually), provides 250 export credits per month, unlimited sequences, email integrations, and a broader set of reports and Dashboards. 

The Professional edition adds the dialer, call recordings, customizable reports, and 1,000 exports per month.  Professional is priced at $99 per user per month when billed monthly and $79 per user per month when billed annually.

There are additional fees for full Salesforce synchronization, API access, Apollo Refresh, and exporting up to 10,000 records at a time. In addition, advanced dialer features (e.g., international dialing, call transcription, local presence, and CRM logging) are only available as part of custom packages.

Apollo employs a freemium model with 9,000 paid customers.

Openprise $16M Series A

RevOps Automation Platform Openprise closed on an oversubscribed Series A last month.  The $16 million round was led by SIG Asia Investment, an affiliate of the Susquehanna International Group, with new investments from Banyan Pacific and Citta Capital.  Existing investors Alumni Venture Group and AI List also participated.

Funding will accelerate development on the Openprise RevOps Automation Platform and scale up the sales and marketing teams.

Openprise supports data management, enrichment, and hygiene across sales, marketing, customer success, BI, and analytics platforms.  Features include data deduplication, data onboarding, lead-to-account matching, lead routing, attribution, and account scoring.

Openprise RevOps automation capabilities.

Openprise cited a recent Gartner forecast that 75% of high-growth companies will deploy a RevOps model by 2025.  “A move from sales enablement to revenue enablement is needed in today’s rapidly shifting buying and selling dynamic to support this RevOps imperative.”

“Openprise is uniquely positioned to capitalize on the momentum in companies moving to a RevOps model,” stated Anne Marie McCallion, its PR rep.

“When companies move to a RevOps model in order to better align marketing and sales, they soon identify huge gaps in their joint processes and data that aren’t addressed by traditional marketing and sales automation solutions like Marketo, Salesforce, and Salesloft,” said Openprise CEO Ed King.  “Openprise is fueling the RevOps revolution by providing a single, no-code platform that can automate hundreds of RevOps processes and deliver go-to-market-ready data for the entire RevTech stack.”

Openprise customers include UI Path, Vimeo, Zendesk, Okta, Nutanix, Freshworks, Splunk, and Zscaler.

Openprise will face stiffer competition from RingLead, which was acquired by ZoomInfo in September.

LeadIQ $30M Series B

Account Based Prospecting Platform LeadIQ announced a $30 million Series B led by Cathay Innovation, with Fresco Capital, Strong Ventures, and Eight Road Ventures joining the round.  The round brings total funding to $42 million.

The funds will be deployed to accelerate the product roadmap in account prioritization, buying team and contact personalization, and sales team collaboration.  Funds will also be used to fill key management positions for managing its growth and expansion as CEO Mei Siauw plans to double the firm’s headcount over the next eighteen months.

LeadIQ still has $6 million available from its Series A but is looking to expand from lead management into broader account management; thus, it is raising the necessary funds for new product development. 

According to Cathay Innovation, LeadIQ has “some of the best enterprise SaaS unit economics we’ve seen.”

Alex Wilhelm at TechCrunch reported that “the company also sports net retention figures of around 125% and a strong ratio of account size versus customer acquisition costs.  Those are the sorts of metrics that SaaS investors covet.”

LeadIQ, founded in 2015, is based in San Francisco and Singapore.  It employs a remote workforce of 115 in 22 countries and serves companies in 45 countries.  Over the past year, the company quadrupled its ARR to “eight digits.”  The firm supports over 20,000 sales professionals across 1,200 enterprise and mid-market deployments.

LeadIQ automates sales rep prospecting workflows.

LeadIQ functionality helps sales teams “focus on the right activities and automate the rest.”  Its Chrome extension supports prospecting and lead capture from LinkedIn Sales Navigator, capturing both individual contacts and filtered contact lists.  Leads may be exported to Salesforce, HubSpot, Outreach, and Salesloft, with duplicates blocked.  Contacts sent to Outreach and Salesloft kick off cadences.

“With 65% of teams missing revenue targets, outbound sales efficiency is a major challenge for enterprises globally,” said founder and CEO Mei Siauw. “Today, account-based prospecting is still highly manual and time-consuming thanks to fragmented data across multiple systems, repetitive busywork, low-quality research, and varying privacy laws. We built LeadIQ to help sales teams everywhere make authentic prospect connections with a more thoughtful approach. The numbers speak volumes, where we tripled growth in our enterprise and mid-market segments year-over-year. With this latest financing, we look forward to working with current and new investors like Cathay Innovation, who have the global reach and local market expertise across the US, Europe, and Asia to help us scale further during this next phase of growth.”

LeadIQ CEI Mei Siauw

Other features include

  • Email verification
  • Lead, Contacts, and Account enrichment and update
  • Territory management recognizes when reps are capturing leads that do not conform with their territory
  • Contact tracking that alerts reps when contacts change companies or titles.
  • An admin portal that helps customers comply with regulations such as GDPR and CCPA

“Led by a resilient and tenacious CEO with incredible vision, LeadIQ offers a next-gen platform that is the glue that unifies sales at the top of the funnel to provide the most comprehensive solution on the market,” said Cathay Innovation CEO Denis Barrier.  “Its workflow automation builds a strong moat and competitive advantage, which is critical with the pandemic-era digital transformation and subsequent talent wars forcing sales leaders to prioritize efficiency and effectiveness beyond the quota. We look forward to leveraging our resources worldwide to accelerate the company further onto the global stage.”

LeadIQ begins at $720 per rep on an annual basis for the Starter Plan.  Sales reps receive 250 verified emails per month and 25 mobile numbers.  However, the Starter Plan only supports Google Sheets and HubSpot Capture.

The Pro Plan doubles the price and monthly data plan.  Pro includes Salesforce and SEP integrations and lets users enrich CSV files of up to 100 rows.

Pricing for the Enterprise Edition runs at $135 per rep per month and includes job change notifications, prospecting, a team analytics dashboard, and priority support.  The Enterprise plan requires a minimum of twenty users, so it begins at $32,400. LeadIQ did not disclose its current valuation.