Gong is the latest RevTech company to join LinkedIn’s SNAP program of Sales Navigator integrations. Joint customers can view LinkedIn Sales Navigator Embedded Profiles directly in Gong. Functionality includes executive profile display, related leads, icebreakers, and introductions. Contacts may be viewed or Saved as Leads in Sales Navigator.
“Being a great seller requires two datasets – the quantitative data of when to reach out to whom and the qualitative data of, once you connect with those people, ensuring you have a full view of deal health and that you are employing sales best practices in all your interactions,” argued LinkedIn’s Head of Product and Solutions Marketing Nicole Desjardins. “Sales Navigator does a great job of providing the former, and Gong’s Reality Platform, the latter.”
The SNAP integration provides context around key accounts and the demand unit, helping them build broader relationships and leverage TeamLink (colleague) connections. Furthermore, Sales Navigator within Gong helps reps build credibility, establish rapport, and multithread.
“Integrating Gong’s Reality Platform with LinkedIn Sales Navigator is all about empowering revenue teams with actionable sales intelligence they need to build stronger relationships with prospects more efficiently. Bringing together these two powerful datasets will give sales reps insights and recommended next steps that result in more closed deals, faster,” commented Gong’s Senior Director of Market Strategy Craig Hanson. “Successful go-to-market teams understand that contact inspection and validation are paramount to successful deal management.”
The SNAP integration is only available to Gong customers with Sales Navigator Advanced or Advanced Plus licenses. SNAP integrations are also available across major CRMs and SEPs, including Salesforce, MS Dynamics 365, HubSpot, Salesloft, Outreach, and Groove.
Sales Navigator added M&A Alerts for saved companies. The alert is displayed on the Homepage and is shared for both acquired and acquiring companies. Another new feature is a Weekly Leads and Accounts List Digest that suggests the most relevant Leads (contacts) and Accounts for outreach. It highlights accounts showing interest in the rep’s company, recommended leads, past customers at a new company, and opportunities at risk due to headcount changes.