D&B Hoovers Expands Content

Dun & Bradstreet continues to expand the content it publishes in D&B Hoovers.  Recent enhancements include building out its companies, contacts, and technographics.

D&B Hoovers profiles nearly 250 million unique, active companies and over twenty million corporate linkages, including branch-level links.  New fields include Site Sales, Global Sales, Site Employees, and Global Employees.

Contact coverage also continues to grow, hitting 290 million.  In addition, email and direct-dial fill rates have significantly improved, both growing 9X since Q1 2021.  As a result, D&B Hoovers now provides 40 million emails and 20 million direct dials. 

Build-a-List now supports a Contact Accuracy Score when prospecting for contacts, letting reps “select the email accuracy that’s right for each outreach, lending flexibility for both precision and volume.”  For example, for general campaigns, marketers would select emails with the highest levels of deliverability; still, reps may select lower-scoring contacts when reaching out to their target persona within their ICP.

Other recent enhancements include website content searching, a UI refresh with responsive design, and support for fifteen European and Asian languages.

D&B Hoover’s now provides a broader set of sizing variables for companies and locations.

D&B Hoover’s also expanded its technographics, with company coverage extended by 359% since Q1 2021.  In addition, Dun & Bradstreet grew its technology vendor coverage by 54% and its tracked technology products by 5.3 million.

Along with a deep set of companies and contact profiles, D&B Hoover’s offers public company financials, US SEC filings, UK Companies House filings and DASH reports, European registered company financials, analyst reports, industry market research and overviews, corporate family trees, competitors, company news, intent data, and event triggers.

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