Microsoft Relationship Sales Solution

Microsoft Dynamics - LinkedIn Sales Navigator Team Lead and Contact widget display.
Microsoft Dynamics – LinkedIn Sales Navigator Team Lead and Contact widget display.

Microsoft announced Relationship Sales, a bundled version of MS Dynamics for Sales Enterprise Edition and LinkedIn Sales Navigator Team.  The new bundle will be available for sale on July 1st.  The service is priced at $135, which is “about one-half the cost of competitive solutions in the market,” according to Microsoft EVP, cloud and enterprise group Scott Guthrie.

LinkedIn also announced a set of insight enhancements for its MS Dynamics connector. Insights help sales reps by

  • Leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions directly through the company’s network and sending InMail, messages and customized connection requests.

  • Engaging buyers with tailored content throughout the account lifecycle and getting account and lead updates, including news mentions and job changes.

  • Building strong relationships with existing contacts through access to LinkedIn profile details including photos, current roles and work history.

The new service displays company and contact intelligence across Account, Contact, Lead, and Opportunity records.  Insight features include icebreakers, TeamLink introductions, Lead Recommendations, and LinkedIn intelligence.  Daily synchronization ensures that active accounts and contacts are shared between the services and that Sales Navigator activities (e.g. InMails, messages, notes, tags, and call logs) are uploaded to Dynamics 365.

“Sales Navigator with Dynamics 365 will dramatically increase the effectiveness of salespeople by tapping into their professional networks and relationships, giving them the ability to improve their pipeline,” said Guthrie.

“Microsoft has been focused on integrating its acquisitions and the LinkedIn to Dynamics 365 [to] Office 365 is the latest [iteration],” said Constellation Research Principal Analyst Ray Wang.  “Customers already use these three products in disparate fashion spending time doing arm chair integration. What they’ve been looking for is the ability to take the data and insights in these three products and put them to work.”

Wang believes that cross-platform functionality can be quite useful.  For example, “How do you find out who knows whom inside a company? Traverse your Office 365 data, your [Dynamics 365] CRM database and your LinkedIn Sales Navigator, and you realize Joe and Abdul have known each other since university days. Let’s put Abdul on the sales call.”

As LinkedIn member content is view only, Relationship Sales does not provide any member content enrichment or data maintenance.  Thus, Relationship Sales would need to be used in conjunction with other services such as Insights Enterprise (InsideView OEM with MS Dynamics) or D&B Hoovers for CRM to obtain a full sales intelligence and data maintenance solution.

Microsoft Dynamics - LinkedIn Sales Navigator Team Account widget display.
Microsoft Dynamics – LinkedIn Sales Navigator Team Account widget display.

LinkedIn Sales Navigator Enterprise Launched

An embedded User Guide is displayed within a PointDrive page. Commentary is provided by sales reps.
An embedded User Guide is displayed within a PointDrive page. Commentary is provided by sales reps, allowing them to personalize embedded documents or multi-media elements.

LinkedIn unveiled a series of enhancements to Sales Navigator including a new Enterprise Edition, CRM widgets, and integration of PointDrive into the Team and Enterprise editions.  The Enterprise edition includes Single Sign-On, PointDrive sales messaging, 50 InMails per month per user, and TeamLink Extend.

These features are on top of recent Sales Navigator screening enhancements.

While the original TeamLink feature was limited to Sales Navigator subscribers that opted into the service, TeamLink Extend allows opted-in co-workers to share their personal LinkedIn networks with sales reps, even if they are not Sales Navigator licensors.  “That means, if you’re trying to reach a prospect, you can quickly see if anyone in your company has a connection with that person, and reach out to your colleague to ask for warm introduction,” said LinkedIn Sales Solutions Head of Products Doug Camplejohn.

The first 1,000 TeamLink Extend seats are included as part of the Enterprise Edition contract.

PointDrive, which LinkedIn acquired last summer, is designed to solve two problems with emails: attachment laden emails lack “control over narrative” as emails provide little flow, story, and “experience for the buyer.”  Also, they provide no visibility into who is viewing the email.  Thus, post-demo messaging is haphazard as emails don’t communicate a story very well.

According to LinkedIn, there are 5.4 decision makers involved in the buying decision which means that there is a high probability that sales emails with rich media attachments are being forwarded to others.

Bill Burnett, Director of LinkedIn Sales Solutions stated that the goal of PointDrive is to “turn this [email] exchange into a truly more engaging experience” which provides real-time sales signals about what content decision makers are viewing.  Instead of sending long emails, buyers are directed to a PointDrive landing page which allows the sales rep to control brand, content, and commentary.  PointDrive was designed as a “mobile first” interface with landing pages supporting both traditional and mobile browsers.

PointDrive Profile
PointDrive Profile

Brand and product information are “now presented in a way that truly differentiates and engages the buyer” through personalization and organization.  PointDrive also provides easy access to sales rep bios and contact information (see image on left).  Each attachment is displayed in a framed box with sales rep narratives and document descriptions alongside the marketing piece.  PointDrive supports embedded collateral, pricing sheets, presentation decks, multimedia, and images which are all displayed within the PointDrive landing page.  Users do not need to download content or window out to other documents.

PointDrive is customized to the seller allowing firms to convey their brand identity.  Burnett claims that creating a PointDrive is “as simple as creating an email.”  Users upload content and grab links, videos, and Google Maps.  “We’ll lay your brand and identity on top of it for you so that when you are ready to share with your leads [and] share with your connections,” said Burnett.

Real-time alerting metrics are provided for each document view.  Thus, PDF analytics indicate who viewed the document, when viewed, how much total time buyers or influencers spent viewing the document, total pages viewed, and how much time was spent on each page.  It even captures the viewing browser and location of the viewer.  This intelligence is available for both the original recipients and any forwarded viewers.

Sales reps have control over actions taken on PointDrive embedded content.  They can block downloads, password protect the element, set expiration dates, and track forwards.

Burnett calls this a “new way for sellers within Sales Navigator to engage with customers and prospects much deeper into the sales funnel.”  The service also provides “tremendous value for account managers or anybody inside of your organization that’s communicating on a regular basis” with customers and prospects.

“The new Sales Navigator features are to enhance the overall customer experience of Sales Navigator, and to integrate it into daily workflows to get people the information they need as easily as possible,” said LinkedIn Senior Marketing Manager Derek Pando.

PointDrive is available as part of the baseline Team and Enterprise editions.  While Enterprise Edition users will have unlimited access, Team Edition users will be limited to ten PointDrives per seat per month.

The Enterprise Edition includes additional management reports.

A new CRM Sync feature allows sales reps to take notes, send InMails, and track calls from their iOS and Android devices.  Information will initially only synch from Sales Navigator to SFDC, but additional platforms will be supported later this year.

Finally, Sales Navigator added new SFDC and MS Dynamics widgets which display Sales Navigator profile details such as photos, work history, job titles, and TeamLink shared connections.  Widgets will soon be available for Oracle, SAP Hybris, NetSuite, SugarCRM, Hubspot and Zoho.

“LinkedIn is a valuable pool of data that’s a great fit for CRM,” said Ian Campbell, CEO of Nucleus Research.  “As long as it doesn’t limit or preclude users from using other CRM options,” he told CRM Buyer, “this is a good move that will add value.”

Camplejohn told TechCrunch that LinkedIn is not looking to muscle in on Salesforce or other CRMs.

“We’re not competing at all with Salesforce.  We like the position that we are in. Ours is about the connections and activities that are happening. For us, the best play is to be a complement to all CRM systems so that we can exist in that world.”

  • LinkedIn Sales Solutions Head of Products Doug Camplejohn.

The Enterprise Edition begins at $1,600 per seat per year with multi-volume discounting available.  LinkedIn Sales Solutions published the following feature table for the three editions:

LinkedIn Sales Navigator is offered as a three-tiered service.
LinkedIn Sales Navigator is offered as a three-tiered service.

EY (Ernst & Young) has already signed up for 30,000 enterprise seats but will be able to leverage TeamLink opt-ins amongst its 250,000 global employees.

Camplejohn hinted to Ingrid Lunden of TechCrunch that gamification and other incentives will be deployed in a future release to encourage TeamLink participation.

Sales Navigator “has good traction with companies focused on B2B sales,” said Constellation Research Principal Analyst Cindy Zhou “Navigator’s ability to facilitate social sales through third-level connections is one of the primary revenue generators for LinkedIn, and a key driver for the Microsoft acquisition.”

Furthermore, PointDrive “provides one centralized location for prospects to access content, and it’s all trackable by sales and marketing.  This is a bonus for organizations considering the Enterprise Edition and a good bundling strategy.”

On the negative side, Zhou raised concerns about whether sales reps would manage the TeamLink opt-in responsibly.  “Organizations using TeamLink will need to be aware of their responsibility to properly train users to not abuse the access to connections.”

Sales Navigator: Enhanced Search Tools

LinkedIn Sales Navigator included a set of new screening filters including headcount growth and headcount growth by department. Revenue data is limited to publics.
Sales Navigator added new screening filters including headcount growth by company and department.

LinkedIn announced additional search tools for Sales Navigator. New filters helps sales reps target accounts and leads.  Amongst the new screening options are searching for new execs, searching for specific departments by size, headcount growth at the company or department level, public company revenue, and headquarters postal codes.

One of the new search filters is senior leadership changes at companies which help identify new contacts with a higher likelihood of considering new products and solutions.  “Multithreading is critical to ensuring your deals don’t go dark. Start by identifying companies where senior leaders have changed roles or joined the organization in the past three months,” said LinkedIn Product Manager Alex Lee. “These could be great indicators that it’s time to reach out.”

Revenue screening will be underwhelming as it is limited to public companies listed on global exchanges.  While the data is screenable in multiple currencies, the revenue data is limited to US, British, Indian, and Australian companies; the vast majority of companies would not be screenable via this filter.  Furthermore, because the data is limited to four countries, it is likely to cover fewer than 20,000 of the 50,000 active global publics.  Unless a company is specifically targeting public companies, users should screen based upon LinkedIn employee sizes.  Employee values are based upon the underlying membership data and screenable to the department level.  As such, they provide much better filters for targeting by size, growth rates, and departmental size.

These new options offer a range of new opportunities in account targeting, utilizing LinkedIn’s vast professional data banks to help optimize and improve your outreach efforts. And as data usage and personalization becomes increasingly commonplace in marketing circles, the need to customize and focus your outreach will becoming ever more important – LinkedIn’s well-placed to capitalize on this trend and help give forward-thinking businesses an advantage.

  • Andrew Hutchinson, SocialMediaToday

LinkedIn has published the full list of company and people search filters.  Sales Navigator filters operate against LinkedIn’s universe of eleven million companies and nearly half billion members.

ABM and High Growth Companies

Account Based Strategy Adoption Rates (DiscoverOrg and Smart Selling Tools)
Account Based Strategy Adoption Rates (DiscoverOrg and Smart Selling Tools)

A joint study by DiscoverOrg and Smart Selling Tools of 200 sales and marketing organizations found that high growth companies with at least 40% growth over the past three years are 2.5 times more likely to have adopted an Account Based Marketing (ABM) strategy.  Furthermore high growth companies are twice as likely to have successful cold calling programs and are more likely to have a dedicated outbound prospecting team.  High growth firms are also more likely to hire sales reps based upon their “tech-savvy” than experience and have adopted twice as many sales technologies than their slower growth brethren.  With respect to MarTech, high-growth companies have adopted 24% more marketing solutions.

The study also found that fast growth companies provide at least three hours of coaching or training per week to their sales teams.  At slower growth companies, training appeared to have less of an effect.  According to the report, “While an increase in training hours correlated with a rise in growth rates for the high growth group, it did not with low growth companies. This suggests that training may not in of itself cause growth, but it is critical in sustaining it. Fast growing organizations need to train constantly to maintain momentum and enable teams to perform at a high level. Companies that err on the side of less training and coaching do not appear to set their teams up for the same level of success.”

“The findings clearly demonstrate that achieving fast growth is not as simple as having a great product and hiring experienced sales reps.  Sales and marketing teams that are true revenue-generating engines take risks and do the hard things – like cold calling, focusing on data quality, and heavily aligning sales and marketing teams across account-based strategies.”

– DiscoverOrg CEO Henry Schuck

“Technology proliferation in the sales and marketing industry is both a challenge and an opportunity,” added  Nancy Nardin, CEO of Smart Selling Tools. “The fastest growing companies are investing in technologies that make their sales and marketing teams more productive and more insightful, while recognizing it is equally as important to have highly trained team members who know how to leverage that technology to its fullest power.”

The primary inhibitor of even faster growth at high growth companies was data quality issues concerning accounts and contacts.

The top technology available to sales reps were CRM (52%) and LinkedIn (free LinkedIn was deployed at 45% , premium LinkedIn at 33%, and Sales Navigator at 27% of sales teams).  Pipeline and Opportunity Management software was third at 42%.  Rounding out the top five were compensation/commission software and sales intelligence, both with a 38% deployment rate.  Surprisingly, 37% of sales teams still employ account and contact data providers / list providers.  As sales intelligence vendors support list building along with sales intelligence (and some also data hygiene), there are likely ongoing opportunities to move sales teams up the value chain from list purchases.

Predictive analytics / predictive intelligence placed 36th out of 37 technologies with only a 5% deployment rate.  As Gartner estimated the total global market for predictive analytics technology to be between $100 and $150 million, this low penetration rate should not be overly surprising.

The study, conducted in November, used 40% growth between 2013 and 2016 (estimated) as the high growth cutoff as it is represents the recent growth floor for Inc. 5000 membership.  Of the 200 firms studied, 17% fell into the high-growth category, 69% fell into the low-growth category (1-39%), 13% had flat revenue, and 1% had declining revenues.  The survey was over weighted to technology companies with software, IT Services and Telco as the top three industries surveyed.  82% of the firms were B2B and 85% were headquartered in the US.

2016 in Review: Sales Intelligence Connectors

Avention offers OneSource for CRM connectors for SFDC, MS Dynamics, and Oracle for Sales Cloud (Oracle connector shown)
Avention offers OneSource for CRM connectors for SFDC, MS Dynamics, and Oracle for Sales Cloud (Oracle connector shown)

Continuing on my discussion of Sales Intelligence enhancements in 2016, my next area of coverage is connectors which extend functionality into CRMs, MAPs, Google Chrome, etc.

Almost all Sales Intelligence vendors offer Salesforce.com connectivity as a baseline offering.  Some have limited functionality while others provide a fully integrated offering encompassing virtually all of their website features along with update features (e.g. Batch, continuous, “stare and compare”).

The following vendors launched or enhanced their CRM connectors:

  • Zoominfo released a new version of Zoominfo for Salesforce in February 2016. Features include on-demand updating, new contact matching, segmentation analysis, and new targeted contacts. Zoominfo stresses that all enrichment, analysis, and targeting are done via “one easy-to-use interface” without the need to export files to Excel.  Zoominfo for Salesforce also added integrated prospecting. Data may be shared bi-directionally between the services so users can check for duplicates before uploading prospects to SFDC.  Zoominfo also added custom mappings for all fields into its Salesforce connector and improved the company and contact lookup workflows.
  • Avention released OneSource for MS Dynamics and OneSource for Oracle Sales Cloud connectors which integrate Avention functionality into the Microsoft and Oracle CRMs. Features include I-frame display, “stare and compare” updates, custom variables, prospecting, and the Avention Journal.  Avention also rolled a series of enhancements into its CRM connectors. These include:
    • The automatic population of matched records, bypassing the “stare and compare” step for new accounts
    • Avention Journal filtering
    • Avention Journal list views (the default view is calendared)
    • Modify the Avention Journal viewing period
    • Contact filtering by job function, level, title, keyword, etc.
    • News filtering
    • DataVision tab (if licensed)
    • Salesforce Lightning support providing improved tablet usability and dynamic resizing.
    • Batch duplicate management on bulk uploads (ignore, create, update)
  • Data.com added a Prospect Insights view which can be accessed from Opportunity and Account Detail pages. A “See More Insights” button takes the user to additional business and financial details from Dun & Bradstreet. Company intelligence includes D&B WorldBase firmographics and linkage, Hoover’s top company descriptions and competitors, and First Research industry overviews including call prep questions and industry summaries.  Data.com also upgraded the Dun & Bradstreet company family view to the Lightning platform.
  • DiscoverOrg released CRM connectors for Talent Rover, Zoho, and Bullhorn. They also enhanced their Salesforce connector.
  • InsideView redesigned its Salesforce.com AppExchange user interface and launched Refresh which provides automated account cleansing within Salesforce.com.
  • RainKing improved Salesforce.com synchronization.
  • To improve the Salesforce experience, LinkedIn Sales Navigator is no longer requiring sales reps to manually identify which contacts should be downloaded from SFDC to Sales Navigator. Synchronization can be managed at the administrator level. While SFDC describes this as improved synchronization, it basically downloads leads and accounts to Sales Navigator. No LinkedIn member account or lead intelligence is uploaded or available for updating SFDC records. However, the system does flag which records are in SFDC so that reps can manually key information from LinkedIn to SFDC.  For example, sales reps may add tags (e.g. Qualified) and notes to leads and accounts with this information then synched with Salesforce.
  • Artesian redesigned its Salesforce and MS Dynamics connectors.  Among the new features are sales trigger filtering by topic and trigger sharing by email, social media, and Chatter.

One of the major trends in 2016 was the continued expansion of sales intelligence vendors into the marketing department.  Most commonly, this involved Marketing Automation Platform (MAP) connectors with Marketo and Eloqua (Oracle Marketing Cloud), though some vendors support other MAPs as well.

  • InsideView released an ABM solution in partnership with Marketo. The ABM solution is a bundle that includes products and data services to enable targeted account and contact selection, campaign execution, and measurement.
  • RainKing released connectors for Pardot and NetSuite
  • Avention released connectors for Oracle Marketing (Eloqua) and Marketo which support data enrichment, account insights, and predictive analytics. The new MAP connectors support three marketing use cases: web form enrichment, uploaded list matching via the OneSource platform, and prospect list building within OneSource. Lists built and enriched within OneSource are then fed to Eloqua or Marketo.

Several vendors built Chrome connectors in late 2015 or early 2016.  Chrome connectors build additional feature functionality into the Chrome browser, usually centering around the contextual display of company and contact information related to corporate websites and LinkedIn profiles.  Firms with Chrome Connectors include DataFox, MattermarkZoominfo, DiscoverOrg, and HG Data.

To assist with messaging, LinkedIn now offers a Chrome extension for Gmail. The extension provides integrated access to public LinkedIn profiles and social contact information as a right-handed information bar. If a contact is not in Sales Navigator, users can quickly add him or her as a lead without exiting the Inbox. Icebreakers such as shared connections, experiences, and interests help shape account or prospect messaging. TeamLink colleague connections are also displayed.

Finally, several Sales Intelligence vendors began supporting Account Based Sales Development (ABSD) vendors (there are also non-SI vendors participating in ABSD ecosystems providing coaching, transcription, analytics, and other services):

  • DiscoverOrg: SalesLoft, Outreach, Tellwise
  • Owler: Outreach, SalesLoft
  • InsideView: KiteDesk, Quota Factory, SalesLoft
  • Zoominfo: KiteDesk
  • D&B NetProspex: KiteDesk
The Owler news feed is now displayed within SaleLoft allowing sales development reps to quickly customize their messaging.
The Owler news feed is now displayed within SaleLoft allowing sales development reps to quickly customize their messaging.

 

LinkedIn: PointDrive-Sales Navigator Integration

LinkedIn is planning to integrate the recently acquired PointDrive sales engagement solution into Sales Navigator in Q1 2017.  PointDrive, which was acquired in July, helps sales reps package, share, and track sales presentations which are distributed via the PointDrive web app or an email link.  The platform then gathers viewing analytics.  Content includes images, video, embedded maps, and documents which are mobile optimized for presentation.

Bill Burnett, Director of LinkedIn Sales Solutions, said that PointDrive is designed to solve two email problems:  attachment laden emails lack “control over narrative” as emails provide little flow, story, and “experience for the buyer.”  Also, they provide no visibility into who is viewing the email.  Thus, post-demo messaging is haphazard as emails don’t communicate a story very well.

PointDrive Embedded Contact Profile
PointDrive Embedded Contact Profile

According to LinkedIn, there are 5.4 decision makers involved in the buying decision which means that there is a high probability that sales emails with rich media attachments are being forwarded to others.

Burnett stated that the goal of PointDrive is to “turn this [email] exchange into a truly more engaging experience” which provides real-time sales signals about what content decision makers are viewing.  Instead of sending long emails, buyers are directed to a PointDrive landing page which allows the sales rep to control brand, content, and commentary.  PointDrive was designed as a “mobile first” interface with landing pages supporting both traditional and mobile browsers.

Brand and product information are “now presented in a way that truly differentiates and engages the buyer” through personalization and organization.  PointDrive also provides easy access to sales rep bios and contact information (see image on left).  Each attachment is displayed in a framed box with sales rep narratives and document descriptions alongside the marketing piece.  PointDrive supports embedded collateral, pricing sheets, presentation decks, multimedia, and images which are all displayed within the PointDrive landing page.  Users do not need to download content or window out to other documents.

PointDrive is customized to the seller allowing firms to convey their brand identity.  Burnett claims that creating a PointDrive is “as simple as creating an email.”  Users upload content and grab links, videos, and Google Maps.  “We’ll lay your brand and identity on top of it for you so that when you are ready to share with your leads [and] share with your connections,” said Burnett.

Sales reps have control over actions taken on PointDrive embedded content.  They can block downloads, password protect the element, set expiration dates, and track forwards.

An embedded User Guide is displayed within a PointDrive page.  Commentary is provided by sales reps.
An embedded User Guide is displayed within a PointDrive page.  Commentary is provided by sales reps.

Real-time alerting metrics are provided for each document view.  Thus, PDF analytics indicate who viewed the document, when viewed, how much total time buyers or influencers spent viewing the document, total pages viewed, and how much time was spent on each page.  It even captures the viewing browser and location of the viewer.  This intelligence is available for both the original recipients and any forwarded viewers.

Burnett calls this a “new way for sellers within Sales Navigator to engage with customers and prospects much deeper into the sales funnel.”  The service also provides “tremendous value for account managers or anybody inside of your organization that’s communicating on a regular basis” with customers and prospects.

The firm plans on rolling PointDrive into core Sales Navigator Team functionality at no additional cost.  LinkedIn sales reps are already using PointDrive with their customers and prospects.

“The new Sales Navigator features are to enhance the overall customer experience of Sales Navigator, and to integrate it into daily workflows to get people the information they need as easily as possible,” said LinkedIn Senior Marketing Manager Derek Pando.

LinkedIn’s System of Engagement ties together email, CRM, and LinkedIn workflows. (Source: LinkedIn Sales Connect 2016)
LinkedIn’s System of Engagement ties together email, CRM, and LinkedIn workflows. (Source: LinkedIn Sales Connect 2016)

LinkedIn Head of Products Doug Camplejohn noted that sales reps live in three applications: their email, CRM, and LinkedIn.  LinkedIn’s objective is to become the “System of Engagement” that manages the workflow of sales reps.  Expanded functionality such as PointDrive, connectors, and InMail 2.0 (see below) will sit between the system of communication (email) and the system of record (CRM).  Thus, InMail, PointDrive, CRM uploads (InMail, Notes, Tags), email and Chrome integrations, and the CRM partnerships should be viewed as part of LinkedIn’s broader workflow strategy.

Sales messaging and analytics tools are becoming much more prevalent in sales intelligence, sales acceleration, and ABSD platforms.  That will be discussed tomorrow.

Sales Navigator Gmail & SFDC Connectors

LinkedIn rolled out a trio of enhancements to its Sales Navigator offering to assist with Salesforce synchronization, Gmail integration, and mobile app discovery.

To improve the Salesforce experience, Navigator is no longer requiring sales reps to manually identify which contacts should be downloaded from SFDC to Sales Navigator.  While SFDC describes this as improved synchronization, it basically downloads leads and accounts to Sales Navigator.  Unlike sales intelligence services which support bisynchronous data sharing, no LinkedIn account or lead intelligence is uploaded or available for updating SFDC records.  The system does flag which records are in SFDC so that reps can manually key information from LinkedIn to SFDC.

Sales Navigator provides automated SFDC synching and flags which leads are available within SFDC.
Sales Navigator provides automated SFDC synching and flags which leads are available within SFDC.

To assist with messaging, LinkedIn now offers a Chrome extension for Gmail.  The extension provides integrated access to public LinkedIn profiles and social contact information as a right-handed information bar.  If a contact is not in Navigator, users can quickly add him or her as a lead without exiting the Inbox.  Icebreakers such as shared connections, experiences, and interests help shape account or prospect messaging.  TeamLink information is also displayed.

The Gmail Chrome extension provides LinkedIn contact intelligence within the Gmail Inbox. Users can identify icebreakers and TeamLink connections.
The Gmail Chrome extension provides LinkedIn contact intelligence within the Gmail Inbox. Users can identify icebreakers and TeamLink connections.

The final enhancement is to the Sales Navigator Android and iOS apps which will now display up to ten daily account or lead recommendations based upon user preferences.  Recommendations will expire after 24 hours and be replaced with fresh recommendations.

LinkedIn noted that over 25% of Sales Navigator users “solely” use the Navigator app for account intelligence.

“Our goal for Sales Navigator is to be an important part of the daily lives of sales professionals, and we believe these enhancements will get us that much closer,” said Senior Product Manager Tom Lee.  “Ultimately, we want to help sales professionals build deeper relationships by working smarter, not harder, and this reinforces our commitment to make them more efficient and effective every day.