LeadDelta, which offers a Sales Engagement platform focused on LinkedIn Sales Navigator, closed on an $800,000 pre-seed round. LeadDelta has been self-funded since its 2021 founding.
LeadDelta focuses on managing the social capital entrepreneurs and sales reps capture in Sales Navigator.
LeadDelta began as a “simple app” for tagging LinkedIn connections but now offers a broader app used by over 11,000 individuals and teams. Features include a dashboard, sidebar (Chrome Extension), and Smart Inbox that help users manage their network.
The Smart Inbox lets users pin, star, and tag LinkedIn messages. It also supports LinkedIn message filtering, a connection sidebar for viewing notes and tags while chatting, messaging templates, and a unified inbox for LinkedIn and Sales Navigator. Users can message up to 25 contacts at a time.
The network manager syncs and updates contacts in a “lightweight CRM view.” Users can search and sort contacts, create custom tables and views, follow/unfollow in bulk, and filter contacts. The network manager also displays signals such as when connections were made and the last text.
The Dashboard helps users view and manage key connection attributes, tags, and notes.
LinkedIn has not been careful about partnering with vendors that pull data from its platform; however, LeadDelta has managed to avoid conflict with LinkedIn by focusing on enhancing the LinkedIn experience and not mining it for contact intelligence.
“It has been a journey of really trying to be the good guys on Linkedin and really making sure that Linkedin likes what we do because we complement the community. We enhance the community.
What we say is ‘You own your data. This is your data.’ This is also how we are a legitimate Linkedin business. You have the permissions, and you say what you want, but then you can choose to whom to give. If you want to give your contacts to your company or not, and which contacts, and what context? This is your digital Rolodex, and for the first time, you can monetize it. You can come to your new employer and say, look at my app.”CEO Vedran Rasic
LeadDelta has been growing “steadily 20% month-over-month,” helping them “complete the fundraising from really reputable angels around the globe,” continued Rasic.
The firm will soon be launching LeadDelta Workspaces to “revolutionize how teams sell, hire, fundraise, and market their products and services. For the first time, teams can utilize their combined social capital,” said LeadDelta.
Workspaces support pooled connections across teams, notes, and tagging.
LeadDelta will simplify sales and support selling from both traditional and non-traditional sales roles. Rasic sees LeadDelta as akin to Figma, which simplified design and took market share from Adobe.
“Figma came and said, Everybody is a designer, and we can all collaborate. We can all add notes [and] comments. We can all engage. This is the same thing. This is what we want to do for sales for relationships,” analogized Rasic. “Imagine a recruiter being able to help a salesperson close a deal or a salesperson, in reverse, being able to help recruit or score that next hire.”
Historically, individuals could only manage 150 relationships at a time, but that number is expanding due to social networks and AI, helping with fundraising, selling, marketing, and hiring. LeadDelta’s goal is to create “one integrated, cross-referenced professional network” that improves the odds of success as users collaborate cross-functionally.
The network will expand further as additional individuals participate and data is integrated from other platforms such as HubSpot and Gmail.
LeadDelta targets SMBs with annual invoices between $5K and $50K. Many of their prospects have deployed HubSpot; thus, HubSpot CRM connectivity is a popular request that will soon be implemented in the platform.
Along with HubSpot, LeadDelta is looking to add CSV uploads to capture second-degree connections.
Rasic noted that at many tech organizations, the executive team is well-connected but too busy to leverage its connections for the organization. LeadDelta helps address this issue.
“As a person who fostered numerous for-profit and non-profit enterprises through stewarding community efforts, it wasn’t until LeadDelta that I got the first smart and dedicated application for targeted network outreach,” stated lead investor Tijo Bajic. “This is not only an idea I believe in. It powers how I interact daily as a professional. I’m proud to be the first investor and the angel syndicate lead.”
LeadDelta is priced at $29 per user per month or $19.33 when billed annually. In addition, the firm is offering grandfathered pricing to its early clients.