Yesterday I began my discussion of Global Database’s v2 sales and marketing intelligence solution.
Global Database supports a proprietary industry taxonomy along with country-specific SIC codes. European NACE codes are on the roadmap.
Screening is straightforward with a broad set of selection criteria:
- Companies: Employees, Trading Activity (Import/Export Flags), Activity Type (Distributor, Producer, Service Provider), Active Status, Incorporation Date Range, Legal Form
- Executives: Seniority (7 levels), Department (29), Job Title
- Industry: The Global Database industry taxonomy and 11 European industry codes, but no US SIC, NAICS, or NACE
- Location: Country, Region, City or State, ZIP
- Financials: Turnover, Net Profit, Total Liabilities, Directors Remuneration, Profit per Employee, Exports, Currency
- Digital Insights: Website Monthly Visits, Used Technologies (web-mined), Alexa Ranking
- Advanced: Have Email Address, Have Telephone, Have Fax, Have URL, Have VAT, Have a Company Registration Number, Have Business Address, Have Lat/Long, Have Direct Email Address, Have Direct Dial, Contacts Recently Updated (this month, three months, six months)
The report list shows 50 companies at a time. Users may download the list as a custom CSV file. They also can quickly add, remove, or sort displayed columns.
As each variable is selected, Global Database automatically updates the company and contact counts. Users may save both companies and search criteria.
Company lookups may be performed by company name, registration number, VAT Number, URL, and Phone Number. Unfortunately, Tickers are not available, and companies are not sorted by size, making it challenging to locate the headquarters of large multi-nationals or global publics (quoted companies).
Contacts may be looked up by name.
As a V1 UI release, there are some bugs. For example, the Company Structure for multi-nationals with many subsidiaries appears without any viewable details unless the user realizes she can pinch and expand the display for a partial view of the tree. The user can click on a node to view the name and ownership type, but other details are only visible by clicking through to the profile. This display makes the ownership research process cumbersome and random. Likewise, the officers’ view displays both active and resigned directors and corporate secretaries but does not display all active directors at the top of the report.
While it is easy to quibble with V1 UI issues, there are also some well-designed features. The design has a mobile-ready layout with icons along the left-sidebar. It also retains the most recent search criteria when the user clicks on the magnifying glass, search icon. This feature allows the user to drill down to research specific companies without losing the search criteria or being forced to open multiple browser tabs. Below the selection criteria are the most recently viewed companies.
A tenders database search is a feature not generally available in sales intelligence services.
The option to request editorial research for accounts by function and role, with rapid turnaround, is a differentiator.
The new UI does not yet support Salesforce, but it is available on its legacy platform. Salesforce integration is planned for Q3. Other planned enhancements include credit reports for 40 countries and a News and Activity tab scheduled for Q4.
The service begins at £5,000 for a single-country, single-user license with the global edition priced at £30,000 for five users. Additional seats are priced at £500.
Clients include Amazon, Uber, Getty Images, Leadfeeder, Telepass Italia, and The Economist. Buldumac indicated that business has increased during the pandemic as firms look for more clients, require tools for assessing business risk, and source digital sales and marketing solutions in the absence of event marketing.