B2B Data and Intelligence vendor LeadGenius announced its expansion into the APAC region with “substantial” coverage of Japan, South Korea, Australia, and India.  The firm also touts “emerging” coverage of China, Vietnam, and Uzbekistan.  Simultaneously, the firm announced its new LeadGenius Plays and Rapid Enrich offerings.

“By leveraging top-performing campaigns from exceptional marketers, we help businesses launch complex data requests in seconds,” said VP of Sales and Customer Success Zeb Couch.  “We are continuing to work with our clients around the world to build global B2B data aimed at increasing growth through custom signals and account insights.  With over 80% of B2B data undiscovered or underutilized, we want to give our clients every tool possible for targeting and differentiation.”

LeadGenius Plays simplifies custom data campaigns and look-a-like audiences based on non-standard data characteristics.  Plays also enriches files and appends missing fields.

LeadGenius employs artificial intelligence, robotic process automation (RPA), human intelligence, and curation when collecting its data.

LeadGenius also announced its Rapid Enrich real-time DaaS product this week, with coverage of enterprise, SMB, and global data.

“In the fast-paced world of B2B data, the need for a solution that offers agility, precision, and comprehensive insights was evident,” stated LeadGenius CEO Mark Godley.  “With the unveiling of Rapid Enrich, we are setting a new standard for data enrichment technology, enabling our clients to stay ahead in an increasingly competitive landscape.  We are thrilled to introduce Rapid Enrich as our latest innovation in providing agile, comprehensive, and industry-leading data solutions.  Our relentless pursuit of excellence and commitment to our clients’ success remains our guiding principles as we continuously push the boundaries of what’s possible in the B2B data sector.”

LeadGenius emphasized its data security and privacy management.  Rapid Enrich includes “contractual assurances of responsible data handling, coupled with transparent audit trails that enable businesses to maintain an unquestionable record of their data management activities.”