B2B DaaS vendor Live Data Technologies closed on a $5 million Series A led by Entrada Ventures with “further participation from firms and individuals with deep backgrounds in data tech.” Previously, the firm was funded from revenue, but “we raised this round when we saw the opportunities made possible by overwhelming investor interest and support.”
“We have been behind Live Data Technologies since the company’s inception,” said Entrada Ventures Managing Partner and Live Data Technologies Board Member Jason Spievak. “The core technology has multiple compelling applications across industries and verticals. The accuracy and quality of job change event detection are mission critical to anyone making informed decisions.”
Live Data focuses on contact changes and ensuring accurate contacts in the CRM. It maintains data on 70 million contacts and 2 million companies, capturing 30,000 daily job changes from the open web. Live Data argues that mining this intelligence from the web ensures more timely contacts than traditional data collection methods.
Contact data changes support:
- Tracking champions as they move to new companies.
- Highlighting account risk when champions or buying committee members depart.
- Detecting promotions that create opportunities for success stories, upsell opportunities, and case studies.
“Each go-to-market strategy requires essential ingredients working together like a great recipe. But, even the most perfect strategy will fall short if the people you put your message in front of are no longer relevant, or you lack up-to-date contact records, to begin with,” blogged Director of Growth Jason Saltzman. “The bottom line is that business decision-making is done at the human level, and up-to-date contact-level data is essential for successful go-to-market programs.”
The firm will continue refining its DaaS offering and improving its data set and delivery. “Our Series A represents a confirmation that we are building something valuable,” said CEO J. Scott Hamilton. “We see it, our investors see it, and our customers see it. With all this recognition comes a pressure to take Live Data to the next level – and, in our eyes, pressure is a privilege.”