Factiva Reimagined

Factiva’s new UX for trending news

Factiva, a news and company intelligence service from Dow Jones, announced that it has reimagined its product experience with a “modern, intuitive, and easy-to-use design” that  “streamlines knowledge gathering and consumption.”

Factiva has long competed against LexisNexis in the news space for journalists and business professionals.  It delivers content from over 200 countries in 32 languages, along with company profiles.  At one point, it competed in the sales intelligence space against OneSource, LexisNexis, and Hoover’s but stepped away from that segment about a decade ago.

New features include personalized and trending news modules, enhanced natural language search capabilities, and tailored content recommendations to “support strategic, data-driven business decisions.”  The new UX is designed to simplify research and is mobile-first.

“News-derived data is a critical source of business intelligence for any professional, providing an unparalleled view of the past and present and windows into the future,” said Traci Mabrey, general manager of Factiva at Dow Jones.  “At a time when the threat of misinformation and disinformation is ever-present, every level of the organization needs easy access to high-quality, trustworthy news to guide their daily decisions.  This is what led us to the strategic redesign of Factiva.”

New features include:

  • A fresh and modern interface that’s accessible to users with all levels of experience.
  • Faster, free-text-based search optimized for ease, speed, and content discovery.
  • Responsive, mobile-first design that adapts to any device, ensuring the same powerful functionality anytime, anywhere.
  • Personalized results tailored to the topics, industries, and companies that are most relevant to each user.

As millennials and Generation Z move into management, they seek “instant access to a personalized view of fact-checked content from multiple sources and publications.”  Furthermore, their information tools must be convenient.

“The role of knowledge management has rapidly evolved—people expect an experience like that of their favorite app, while still requiring trusted, premium information,” said Mabrey.  “Our goal is to be the leading news and business search engine for the decision makers of today and tomorrow.  With Factiva, the next generation of leaders can leverage high-quality, trusted news to cut through the noise, and surface business-critical information.”

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