Private Equity company Volaris Group acquired SMB RevTech vendor ClickDimensions from PE firm Accel-KKR. The acquisition comes two months after the firm launched a Sales Engagement Platform.
“We view this acquisition as a great opportunity for both Volaris and ClickDimensions to provide innovative solutions for the ever-evolving MarTech and sales enablement industries,” said Jay Hoffman, Group Leader at Volaris. “I’m eager to work alongside ClickDimensions’ leadership team to propel their strategy forward and continue to serve their global footprint of customers and partners. We’re pleased to welcome ClickDimensions to the Volaris Group.”
ClickDimensions Marketing Automation supports email marketing, campaign automation, surveys, events, landing pages, forms, SMS, and Social. While the company now offers marketing automation and sales engagement, its long-term plans are to provide a “full RevTech solution” built on the Dynamics platform. This future platform and services organization will be built both organically and via acquisitions. It will support embedded AI for sentiment analysis, next-best actions, opportunity scoring, and activity capture.
ClickDimensions is a Microsoft VAR and consultancy with a global footprint across 76 countries and 3,500 customers. Its solutions integrate with Microsoft Dynamics CRM and Sales. Half of its revenue is derived in the EMEA region, with most of the rest in North America. It serves a broad set of industries, with no segment representing over 25% of its customer base.
ClickDimensions also offers consultancy services that provide “fractional access to skilled resources that are in short supply.” Services include onboarding, training, and execution; demand generation; customer data services; and marketing operations.
“With the strength and global scale of Volaris behind us, we envision a bright future for ClickDimensions and the customers and partners we serve,” stated Mike Dickerson, CEO at ClickDimensions. “We look forward to continuing development of our product suite and further solidifying our long-term commitment to the Microsoft ecosystem, innovation, and SMB market.”
ClickDimensions will continue as an independent organization.
“Small to medium businesses are just as keen as large enterprises to acquire and build deep, loyal customer relationships, and ClickDimensions has put the capability to do so into the hands of thousands of companies worldwide,” said Rob Palumbo, Managing Partner at Accel-KKR, which invested in ClickDimensions in 2016. “It has been gratifying to help ClickDimensions grow just as the company itself has helped thousands of small to medium businesses grow and expand. We look forward to cheering ClickDimensions and Volaris from the sidelines.”