Artesian Solutions formally launched the Artesian Connect platform aimed at transforming frontline execution and effectiveness.  The platform supersedes ARCH, which was built on the same architecture as Connect.  The expanded platform now supports advanced sales engagement, customer onboarding, Insurance and credit underwriting, and relationship management.

Connect is Generally Available.

Artesian Connect includes a bespoke rules-processing engine that captures client know-how, including business rules, sales preferences, prospecting criteria, and onboarding checks.  Connect supports both Artesian’s Premium Data feeds and customer-licensed third-party data integrations. 

By combining first and third-party datasets with business rules and existing policies, the customer engagement process can be streamlined and standardized across large teams.  Some of Artesian’s customers have thousands of users, so the ability to improve efficiency without impacting the customer experience is critical to successful implementations.  

As rules and policies have been codified, employees do not need to review as much company intelligence.  Instead, decision-making is reduced to the core information.  Supported processes include sales engagement, onboarding KYC/AML, insurance policy underwriting, and business-specific steps and requirements.

Artesian Connect delivers an improved customer experience, reduced employee onboarding time, and standardized processes and rules across all team members, which is particularly important when engagement priorities and regulations change, as they did in March.

CEO Andrew Yates emphasized that Artesian’s focus is not only on data but on rules and the ability to expedite decision-making based on scores and flagged items.  A new feature, engagement signals, go beyond traditional trigger events and look at multiple recent events before offering next best action recommendations. 

Connect supports four modes:

1. Quick Tasks such as pre-screening customers or performing a CBILS (UK SME COVID business loan) check
2. Tracking Companies and alerting on events, opportunities, credit changes, filings, etc.  As alerts are based on company-specific rules and policies, they have greater precision than general notifications.
3. Multi-linked Analyses that evaluate multiple recent events and determine whether a more in-depth analysis of a prospect or loan is required
4. Other Application Calls based on customer criteria

Platform apps can be delivered via the desktop, mobile device, or a broker management system, with output such as custom proposals delivered as Word Documents or PDFs.

“Artesian Connect is pioneering a new era in modern data and insight-driven Relationship-Banking – helping commercial teams leverage their extensive know-how and by combining this with the latest advances in data science, we can empower them to do what they do best at a scale and speed never seen before,” explained Yates.

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Continue to Part II. Yesterday, I covered their new Irish Dataset and expanded UK content.