Echobot Company Profile Now Available

Echobot Company Profile Report Cover Page

I am pleased to announce that my latest Sales Intelligence company profile is available for those looking to purchase a solution for the UK or D-A-CH region. I used the same methodology for Echobot that I employed when I wrote my book “2017 Field Guide to Sales Intelligence Vendors.”  The idea was to write an objective analysis (hence sections on weaknesses and competitors), not simply a puff piece.  I work closely with the vendor to describe content, functionality, connectors, roadmap, strengths, and weaknesses.

As Echobot is based in Germany, I also wrote about their GDPR compliance steps.

While vendors have input, I retain editorial control. I believe that retaining objectivity makes these reports more valuable for vendors as it both provides a roadmap for their future product evolution and provides prospects with a realistic view of a product’s strengths and weaknesses.

Echobot is making the profile available from their website.


Here is my summary from the report:

UK vendors have been launching sales intelligence and B2B DaaS solutions for the European market over the past several years. It is a welcome sign that European vendors now have the confidence to compete in the UK market. One of these vendors is Germany-based Echobot. Echobot is a promising new sales intelligence and B2B DaaS entrant to the UK market. It is the leading sales and marketing intelligence service in the D-A-CH region and enters the UK with a broad set of sales and marketing services. Echobot offers deep coverage of UK and D-A-CH companies, GDPR-compliant contacts, and signals (event triggers), delivered via web browser applications and extensions, mobile apps, Salesforce, and Zapier webhooks.

Along with company profiles, Echobot offers contacts, emails, news, social media mentions, and signals.

CONNECT (sales intelligence) and TARGET (list building) were recently launched in the UK market, but have been available as German-language solutions for the D-A-CH market for several years. As such, the company should move quickly to address any V1.0 bugs and fill content gaps. Since launching in September 2020, Echobot has integrated Google Translate into its platform for free-form text translation and refined its sales trigger precision.

DATACARE provides B2B DaaS hygiene services that verify, enrich, and append company and contact data. DATACARE flags duplicates, verifies emails, updates company names and addresses, and appends missing fields. DATACARE was launched in December.

Michael Levy, GZ Consulting Principal, “Echobot Company Profile,” 2021.

Rhetorik UK Expansion Pack

Rhetorik announced a UK expansion pack to its NetFinder+ technology sales intelligence service.   The expansion pack adds 90,000 companies and 200,000 contacts and emails to Rhetorik’s UK coverage.  NetFinder+ data includes firmographics, contacts, and technographics.  

The Rhetorik Technology Classification (RTC), a proprietary taxonomy, spans 7,000 vendors across ten million installs. Rhetorik’s technographics cover

  • Installed IT assets such as telecoms equipment, networking devices, and server and desktop hardware
  • Software products from traditional enterprise applications and operating systems to new cloud platforms and vertical industry applications
  • Services and consumables suppliers

“We have invested heavily in our international coverage, now offering sales and marketing intelligence across 30+ countries, but the UK remains the largest and fastest-growing IT market in Europe for a range of enterprise software and cloud services. This fully GDPR-compliant SMB expansion enables marketers to reach deeper into that market than ever before.”

Rhetorik CEO Meredith Amdur

The expanded coverage profiles UK companies with five to 100 employees.  Rhetorik expects to “significantly” grow their coverage this year.  They have a “stand-by database” of companies and contacts “awaiting final cleaning and compliance.  “Existing clients will gain free access for three months to all the new accounts and contacts that meet their existing data criteria,” wrote CRO Kevin Savage.

Rhetorik covers Western European along with

  • Former Soviet Union: The Ukraine, Estonia, and Latvia
  • Balkans: Slovenia, Croatia, and Greece
  • Eastern Europe: Poland, Czech Republic, Hungary, Bulgaria, and Romania

Additional EMEA countries include the UAE, Saudi Arabia, Israel, and South Africa, with ten more countries in development.

In January, Rhetorik released its DataCliniq DaaS enrichment service for maintaining data hygiene.  DataCliniq diagnoses, cleanses, and enriches account, contact, and lead records.  It supports both batch file uploads and channel partner integrations with data marketplaces.  The service also directly integrates with Salesforce, MS Dynamics, HubSpot, and Marketo.

Rhetorik’s year-to-date revenue is up 50%.

Artesian Connect Platform (Part II)

Continuing my coverage of the new Artesian Connect platform [Part I].


Metro Bank, an early customer, deployed Connect for customer onboarding and back-book screening, complementing their Artesian Engage deployment:

“We started working with Artesian to explore ways we could introduce greater efficiency to the customer onboarding journey. We loved the idea of being able to aggregate data from a number of different sources and map our risk appetite to Artesian’s rules framework to flag issues immediately.  The result meant we could deliver a process which in some cases was 94% quicker than our existing process.”

Ronan Heeran, Financial Crime Risk & Control Manager at Metro Bank

QBE, an early insurance adopter, employed Connect for underwriting and COVID-risk checks, delivering consistent decisioning across its 200 underwriters.  According to QBE Director of Underwriting David Jones, Connect’s configurability let QBE be “proactive, rather than reactive, to changes in data for client assessment.”

Along with a rich set of news event monitoring and triggers, Artesian provides a broad set of Experian UK data, including financials, Companies House images, Gazette filings, Directors and Shareholders, Mortgages and County Court Judgements, Family Trees, and Ultimate Beneficiaries.  Artesian recently added Irish datasets from Experian.  They also offer US and Canadian profiles from a highly credible provider.

Clients can access Artesian Premium Data in Connect or opt to retain preferred vendors.  Connect also provides API connectors for Dun & Bradstreet, LexisNexis, Equifax, Refinitiv, LDC, and Graydon, with more data integrations planned.  Many financial services clients opt to feed their legacy PEP (politically exposed persons) and sanctions list vendors into Connect.

Connect supports a business rules-engine, development toolkit, and scripting engine.  Users can either work with Artesian’s technical consultants to define models or build their own decisioning and customer support tools.  Artesian employs a “3-D” solution process: Discover, Design, Demonstrate.  The 3-D process, combined with the Connect platform, allows Artesian to build complex business requirements in days or weeks, significantly faster than third-party developers.

Artesian has trademarked the term “Know-How Equation,” which describes their method of capturing “collective expertise” to “transform efficiency, efficacy, and consistency of frontline and middle office teams.” The equation is represented as

The Know-How Equation captures a company’s knowledge about its customers, business, and market in the Artesian rules-engine.  Artesian then processes structured and unstructured data to display “impactful insights and risk intelligence needed to deliver the ultimate in business acumen.”

“Artesian Connect can deliver transformational results in client acquisition, client onboarding, risk and compliance monitoring, and relationship management.  With Connect, modern frontline banking teams can rapidly merge disparate data sources, create bespoke rules for risk selection utilising rich firmographic data and, most importantly, deliver insight from unstructured data that paints a much deeper picture for client assessment.”

Artesian CEO Andrew Yates

Artesian has also updated its Engage homepage to provide a custom briefing book to clients.  Features include dynamic Connect calculations, advanced engagement signals, historical screening, and account followers.  Customers can opt for either a data-first view or a news-first view.

Like many of its peers, Artesian Solutions has thrived during the pandemic.  Their mobile push notifications have had high usage during WFH, and financial services firms have increased platform utilization due to economic dislocation and CBILS checks.  According to Yates, renewals remain strong, with gross retention in the 90s and net retention around 110%.

The firm has long been profitable, with a 9X LTV/CAC ratio (Lifetime Value to Customer Acquisition Cost).  Furthermore, customers have been integrating the Artesian platform into their workflows, with 65% of new business coming from platform-leveraged transactions.

Artesian Connect Platform

Artesian Solutions formally launched the Artesian Connect platform aimed at transforming frontline execution and effectiveness.  The platform supersedes ARCH, which was built on the same architecture as Connect.  The expanded platform now supports advanced sales engagement, customer onboarding, Insurance and credit underwriting, and relationship management.

Connect is Generally Available.

Artesian Connect includes a bespoke rules-processing engine that captures client know-how, including business rules, sales preferences, prospecting criteria, and onboarding checks.  Connect supports both Artesian’s Premium Data feeds and customer-licensed third-party data integrations. 

By combining first and third-party datasets with business rules and existing policies, the customer engagement process can be streamlined and standardized across large teams.  Some of Artesian’s customers have thousands of users, so the ability to improve efficiency without impacting the customer experience is critical to successful implementations.  

As rules and policies have been codified, employees do not need to review as much company intelligence.  Instead, decision-making is reduced to the core information.  Supported processes include sales engagement, onboarding KYC/AML, insurance policy underwriting, and business-specific steps and requirements.

Artesian Connect delivers an improved customer experience, reduced employee onboarding time, and standardized processes and rules across all team members, which is particularly important when engagement priorities and regulations change, as they did in March.

CEO Andrew Yates emphasized that Artesian’s focus is not only on data but on rules and the ability to expedite decision-making based on scores and flagged items.  A new feature, engagement signals, go beyond traditional trigger events and look at multiple recent events before offering next best action recommendations. 

Connect supports four modes:

  1. Quick Tasks such as pre-screening customers or performing a CBILS (UK SME COVID business loan) check
  2. Tracking Companies and alerting on events, opportunities, credit changes, filings, etc.  As alerts are based on company-specific rules and policies, they have greater precision than general notifications.
  3. Multi-linked Analyses that evaluate multiple recent events and determine whether a more in-depth analysis of a prospect or loan is required
  4. Other Application Calls based on customer criteria

Platform apps can be delivered via the desktop, mobile device, or a broker management system, with output such as custom proposals delivered as Word Documents or PDFs.

“Artesian Connect is pioneering a new era in modern data and insight-driven Relationship-Banking – helping commercial teams leverage their extensive know-how and by combining this with the latest advances in data science, we can empower them to do what they do best at a scale and speed never seen before,” explained Yates.


Continue to Part II. Yesterday, I covered their new Irish Dataset and expanded UK content.

Echobot British Data (Part II)

German Sales and Marketing Intelligence firm Echobot is entering the British market with a UK Data Pack for its CONNECT company research and TARGET prospecting services. I covered the CONNECT service yesterday. Today I’ll be delving into the TARGET offering.

Echobot TARGET supports prospect list building for companies and contacts against a broad set of British and firmographic variables, including UK SICs, postal codes, counties, web technologies, and company signals.  Radius searching around postal codes lets reps target prospects near their home, office, or a client they plan to visit.  

TARGET also provides a set of event signals for prospecting and alerting.  German screening supports over 30 event categories, but the UK edition is limited to eight triggers, including M&A, exec changes, and partnerships.  The English-language signals are still being built out and will be released as Echobot individually tunes them.

Contact list building supports eighteen departments, five job levels, job title, and field availability (e.g. email, direct dial, XING link, LinkedIn link).

TARGET Lists are displayed as a set of company tiles with a business description, contact information, and the most recent signal.  Tiles may be expanded for additional attribute display of web technologies, social links, and firmographics.  Users may also link to the CONNECT profile and click through older signals.

TARGET Lists include a segmentation report with an industry pie chart at the two-digit SIC level, company size pyramid, and company heat map.  When rolling over the segmentation reports, ALT-text provides additional details about each industry slice or company employment wedge.  Users may click on the industry pie chart to drill down into a segment.  Clicking on the heat map takes the user to a full-screen view for zooming and recentering.

TARGET lists may be downloaded in four formats (Excel, CSV, JSON, and Salesforce), so records may be analyzed by sales or marketing, uploaded into Salesforce, or delivered to developers.  Users may download up to 20,000 records at a time.

TARGET users may also save lists, share lists, or use lists for suppression (exclusion lists).  Search criteria may be saved for re-use and alerting when new companies or contacts meet the search criteria.

A single region starts at €499 / month for both TARGET and CONNECT.  Licensing both the UK and D-A-CH regions raises the price by €299 / month.  Echobot is offering a €100 / month discount to customers that license their solution before the end of the year.  A seven-day free trial of CONNECT is available to prospects.  TARGET users receive a demo and a single-day, capped-download trial.

Echobot, like many sales and marketing intelligence vendors, has continued to grow during the pandemic.  The firm added over twenty staffers this year and posted record revenue this summer.

“The expansion of the market into the English-speaking area is an important step into the future for us.  It has never been more important for companies to digitally set up their sales and marketing processes.  We are very pleased about the strong growth and the fact that we are able to support our customers beyond our borders.”

Echobot CEO Bastian Karweg

We are beginning to see continental sales and marketing intelligence companies build UK or pan-European services.  Along with Echobot, French vendor SparkLane offers a UK service, and Scandinavian vendor Vainu has beta offerings for the UK, France, and the US.  Of course, we are also seeing UK firms build European services with Rhetorik, Cognism, and DueDil offering European datasets.

Echobot British Data

German Sales Intelligence vendor Echobot announced that it is expanding beyond the D-A-CH (Germany / Austria / Switzerland) region and building a European solution.  The first step in this expansion is an English-language UI with five million British companies and 23 million decision-makers.

“The market expansion into the English-speaking area is an important step into the future for us.  It has never been more important for companies to set up their sales and marketing processes digitally.  We are very pleased about the strong growth and the fact that from now on, we can support our customers beyond national borders,” said Echobot Media Technologies CEO Bastian Karweg.

Echobot users can add the “UK Data Pack” to their D-A-CH coverage with the data available for their TARGET (prospecting) and CONNECT (sales intelligence) services.  They may also license the UK offering as a standalone service.

Company profiles include firmographics, contact information, registration numbers, web technologies, social media links, current and former directors, executives, company news, Registration and LEI Numbers, and UK SIC or German WZ (NACE variant) industry codes.

An interlinks graph ties together company and director relationships.  

Company news and signals are collected from online publications, Facebook, Twitter, Instagram, and YouTube.  Signals (event triggers) may be filtered by signal type or keyword, and news may be filtered by keyword, source, and whether the article is by or about the company.

There is still some tuning around company news tagging, but the product is just being launched.  Echobot has a long history of German-language signal monitoring and tagging, so it will likely address this problem fairly swiftly.

Contact data is GDPR compliant, with 68% of contacts having emails and 5% displaying direct dials.  “We strictly comply with GDPR, only using dials that have been made public on the web,” said Karweg.  “We do not use privacy-infringing tactics like signature block scanning.”  Contact data sourcing is provided so that if a rep is asked about the origination of a prospect’s personal data, the sales rep can provide the source.  As part of their compliance, the firm has a data privacy officer (a GDPR requirement) and a privacy page that allows individuals to remove themselves from the database.

Echobot provides LinkedIn and XING (a popular LinkedIn rival in the D-A-CH region) contact hyperlinks, but chose not to provide Twitter or Facebook contact links “since those networks usually are used for private networking.” Directors are cross-referenced with LinkedIn and company websites to enrich their profiles further.

Contact news is gathered, though it is usually only available for top execs.

Up to twenty contacts may be viewed or downloaded from the company profile.  Contact data includes email, direct dial phone, title, and source (e.g. LinkedIn, XING, Companies House, company website).  Information sources are displayed as icons with hyperlinks.

Users may filter the contacts by department and level.  They may also search the list by name or title.

Echobot collects most of its information from Companies House and online crawling.  They have a third-party vendor relationship for email verification and social media cross-referencing but do not disclose the partner’s name.­­­

Company data are updated daily and consolidated as soon as there have been relevant changes.  Contact data are updated every 30 days or so; however, “due to GDPR, we update all contacts at least once every six months,” said Karweg.  “If they aren’t publicly available anymore, they will be deleted from our database.”

Financial data is only available for the D-A-CH region, but it is on the 2021 UK roadmap.

The CONNECT sales intelligence service has a responsive design for mobile and tablet display.  The TARGET prospecting tool is currently optimized for desktop use, but a mobile-ready version is on the 2021 roadmap.

CONNECT supports browser extensions for Firefox, Chrome, and Explorer.  The extensions take the user from a company URL to the CONNECT company profile.

Echobot CONNECT for Salesforce supports I-Frame viewing within Company, Contact, and Lead records.  When new records are created, they are matched against the Echobot reference database for enrichment.  Stare-and-compare record updates are also supported.


Part II tomorrow covers the TARGET service and product pricing.

Outreach Opens EMEA Office

Sales Engagement vendor Outreach opened its London EMEA headquarters, intending to treble its London customer-facing headcount by the end of the year.  The firm already has over 20 local staff in support, sales, professional services, and customer success.  The firm has over 500 customers with local or global teams in Europe, including DocuSign, Deliveroo, and Protegrity.

“We see a very real opportunity to help evolve the sales industry and customer experience in Europe, and we see London as the best place to do so.  U.S. teams are engaging with customers in new and innovative ways.  Our customers in Europe have shared with us that they believe Outreach can provide European customer-facing teams with the tools they need to transform the sector and turn sales into a true engine for business growth.”

Outreach CEO Manny Medina

“I want to thank our customers here in the U.K. who have been on this journey with us since we launched, said Outreach CEO, Manny Medina.  “Thanks to their early and ongoing support, we knew we had market fit – we just needed the right person to grow and lead our team here.”

Tom Castley was named the head of EMEA sales, where he is “hard at work” assembling the London sales office.  Castley has over twenty years of experience building “high functioning” technology sales organizations.  He previously led Apptio’s pan-European account team and held several sales roles at Oracle.

“The sales industry needs to brush up on its image of an industry full of mavericks who magically secure their sales pipeline at the last minute.  We think it’s time we put this cliché to bed,” said Castley.  “This is why we’re swapping it for a data-driven approach that helps create a steady flow of prospects filling the pipeline and replaces the ‘peaks and troughs’ of the sales cycle with a predictable process.  Companies can then arm their team with relevant data to not only perfect the art of customer engagement but also increase the productivity of the sector and give the board a simple system to predict their revenue.”

Outreach has over 450 employees and 4000 global customers.  Last year, the firm nearly doubled its revenue to $70 million, according to Forbes.

Last week, Outreach canceled its annual 2020 Unleash Conference due to the Corona virus.

Artesian ARCH Compliance Released

ARCH combines firmographics, compliance flags, and credit insights into a unified company profile.
ARCH combines firmographics, compliance flags, and credit insights into a unified company profile.

Artesian Solutions, the UK Sales Intelligence vendor, has been teasing its Artesian Risk and Compliance Hub (ARCH) compliance service for over a year.  The new offering, now Generally Available, “enables relationship managers, underwriters and frontline teams within banks, insurance companies, and other financially regulated industries to quickly assess and better understand their corporate clients at the start of the customer journey and throughout the life of the customer.”

Financial services generally perform KYC / AML (Know Your Customer / Anti-Money Laundering) processing during onboarding, but ARCH moves initial processing to frontline staff at the top of the sales funnel before a client is signed.  This “distributed compliance,” helps expedite the process, sets client expectations when processing may take longer than normal, and allows relationship managers to avoid prospects that will have arduous compliance processing or which may not meet the institution’s “appetite.”  

ARCH flags risks which may require additional information from the client.  By flagging them at the outset, the RM can request the missing data before it delays onboarding.

ARCH performs event-driven reviews which begin before onboarding and continue through the life of the loan or policy.  Thus, KYC is no longer subject to periodic reviews but is performed dynamically as new information about the client is ingested by ARCH.  Instead of client reviews determined by the calendar, events can trigger full client reviews as needed.

ARCH supports commercial insurance policy writing “with a combination of data and sophisticated rules, bringing efficiency, consistency, and accuracy so that underwriters can focus on underwriting.  Decisions can be recorded whilst both justified in the future and used for decision analysis and pricing optimisation.”  Artesian’s fine-grained taxonomy and assisted machine learning help to identify potential underwriting risks “according to the predetermined definitions of an insurer.”

By moving compliance reviews to front-line workers, commercial insurers can perform a KYC check and risk evaluation prior to quoting a policy.  “One reason for using it is that they might want to look at what gets declared to them by the new customer compared to what they can see from ARCH,” said Artesian VP of Risk Solutions Matt Elsom.  “To do that they can have a look at some of the fraud-focused data sources and financial data.”

A January survey by Fenergo of global financial services executives found that poor onboarding negatively impacts client experience and reduces the lifetime value (LTV) of clients.  36% acknowledged losing customers due to onboarding issues and 84% tied the onboarding experience to reduced LTV.

“The Cost of Poor CX,” Fenergo, January 2019. N-=250 global Financial Services executives (Source: Artesian Solutions) 

Figure 2: “The Cost of Poor CX,” Fenergo, January 2019. N=250 global Financial Services executives (Source: Artesian Solutions)

Artesian noted that KYC compliance team workloads have “grown beyond all expectations” due to the availability of international ownership linkages and ultimate beneficial ownership data.  “The overall effect of this is an MLRO [Money Laundering Reporting Officer] and board being put under pressure to reduce onboarding delays whilst maintaining adherence to regulation – and the only effective solution has been to recruit more compliance analysts.  The cost associated with this approach has become unsustainable as the work queue continues to grow simply to maintain current levels of new business.”

According to Artesian, “ARCH is not only an innovative new technology, but a huge leap forward in the drive for ‘distributed compliance’ – the ability for central teams to distribute KYC and AML tasks to their frontline colleagues who are best placed to engage with the client and solve issues in the fastest, most productive way.  It places compliance and powerful risk data at the heart of the business – front of mind for every member of staff, informing every decision, instructing every interaction and shaping every relationship from pre-screening prospective new customers through to ongoing tracking and long-standing client development.”

The “configurable decision engine” monitors real-time credit risk and KYC data sets and applies bank or insurer policies to the compliance decisions.  Each client determines which data sources to ingest and “applies custom policies to that combined data in the form of multi-dimensional rules” which are screened and interpreted based upon institutional policies.  Flagged issues are delivered through a browser interface or loaded into other compliance systems via an API.

“We have the great privilege of serving 80% of the UK’s major banking institutions, providing powerful sales engagement insights to relationship managers.  We asked what we could do to make our software even more useful and the answer was ARCH. Almost two years of engineering and millions of pounds later we’re announcing ARCH’s general availability for customers.  We believe this puts Artesian in a unique position to be able to combine customer engagement capabilities together with credit and risk in one single application delivered through a browser or mobile device.”

We’ve built a strong team of specialists to extend our core competencies and have worked closely with our key partners at Experian, LexisNexis, and Refinitiv (Thompson Reuters) with more partnerships to come.  This allows our customers to select the data sources they already rely upon and trust and easily integrate them into ARCH”

Artesian Solutions CEO Andrew Yates

During a beta test with a top UK bank, ARCH decisioning was fully consistent with existing bank processing while flagging 14% more “critical risk” issues than current bank processes.  ARCH also reduced average case time from two hundred minutes to eight, “allowing relationship managers to know more, know sooner and save time – enabling them to focus on delivering a better customer experience.”

PwC recently added ARCH to its eleven-week incubator program Scale InsureTech which is “aimed at identifying and developing fast-growth technology companies in the insurance sector.”

Artesian financial services clients include RBS, Barclays, HSBC, Lloyds Bank, EY, and Marsh.

North American sales intelligence firms do not normally support client onboarding and risk assessment, but UK and European firms support these functions due to a richer set of registry data.  European vendors such as DueDil, Bureau van Dijk, and Artesian support sales, marketing, and regulatory compliance.

Sparklane Predictive Account Scoring

French Sales and Marketing Intelligence vendor Sparklane released its Predictive Account Scoring Solution for B2B sales.  Sparklane Predict now supports dynamic account scoring based upon Ideal Customer Profiles (ICP), sales feedback, and CRM win/loss data.  The service is currently available in the UK and France with additional European markets in development.

According to the firm, Predict supports a “human-in-the-loop” lead review process which “feeds lead decisions back into the ICP model, providing additional intelligence towards distinguishing between good and bad prospects.”  Predict also collects CRM intelligence on opportunity outcomes, providing an additional basis for model refinement.  

Predict supports bi-directional syncing with Salesforce, Microsoft Dynamics, Marketo, and Eloqua.  Sparklane uploads suggested accounts and leads to CRMs and gathers historical outcomes for ICP modeling and dynamic scoring.

Sales Reps are shown list segmentation while reviewing individual leads.  Along with business descriptions and firmographics, reps see fit and need scores.  When reps flag a lead as interesting or not interesting, the decision is fed back into the ICP model.

Sparklane claims that it shortens sales cycles by 28%, increases contract volume by 25%, and improves the business conversion rate by 70%.

Sparklane Predict leverages Artificial Intelligence (AI) tools such as machine learning and natural language processing to dramatically improve sales productivity and customer insights.  Sales rep attention is directed towards accounts and leads most likely to close based on both fit (company attributes) and need (sales triggers such as international expansion, employee growth, or product launches).  Furthermore, automated data enrichment ensures that reps are working with accurate, complete, and current data.

Sparklane Press Release

When building Sparklane models, both win and loss scenarios are employed, providing a more robust model than current customer lists. Along with win/loss scenarios, Sparklane supports other binary outcome scenarios:

  • Account Renew vs. Account Drop
  • Account Upgrade vs. Account Downgrade
  • High Margin Profitable Accounts vs. Low Margin Unprofitable Accounts

Sparklane also supports multi-product line upsell and cross-sell models.

“Unfortunately, many of the vendors now marketing ideal customer profile solutions (ICP) are offering little more than basic prospecting or look-a-like lists under the ICP banner,” said Sparklane CEO Frédéric Pichard.  “A true ICP service begins with both positive and negative accounts so the platform can distinguish between accounts that closed and those that failed to close.  A true model also contains feedback loops from sales reps and the CRM.  It is the addition of feedback that refines the model over time, improving the predictive precision of account scores.”

Sparklane supports nearly 250 customers out of offices in Paris, Nantes, and London.  Last year, Sparklane grew its recurring revenue by 60%.

Artesian Solutions Tech Sector Sales

UK social selling vendor Artesian Solutions
recognized significant growth in the technology sector in 2018, with tech sector revenue up 255% in 2018.  Artesian attributed the growth to the “vast return on investment that can be achieved by leveraging millions of data points to create new relationships, establish credibility, address individual pain points and wider market challenges, and create new opportunities.”

The Artesian social selling platform provides users with a rich set of sales triggers combined with company intelligence.

“Technology companies are increasingly investing much of their valuable brain power into crafting long-term, powerful relationships from the start of the customer journey,” said CEO Andrew Yates.  “By harnessing technologies such as Artesian they’re uncovering opportunities to act in more contextually aware, empathetic and personalised ways and in turn are seizing opportunities to differentiate in an entirely different way, rather than focusing on features, benefits and brand reputation alone.”

Yates continued describing Artesian’s value proposition to technology sales reps:

“Harnessing the most valuable company information, market data and customer insights means Artesian’s technology customers can build innovative propositions for their products and services, prioritising ideas based on solving actual business challenges in each customer segment they serve.  The sheer pace of change in the technology sector, including new entrant disruption, means enterprise providers can quickly fall behind if they’re not able establish deep, value-based relationships, especially when they may not be able to react as quickly within product development as their smaller competitors.  Artesian’s growth in the sector highlights a shift in focus towards customer experience and value-based selling.  Our technology customers are great examples of how to stay relevant and grow, even in a challenging political and economic environment.”

Artesian Solutions CEO Andrew Yates

Artesian’s technology customers include Oracle, Amazon Web Services, SAP, BT, Infinity Tracking, and Canon.

Artesian Solutions has also shown strength selling to British banks and insurance companies.  Another 2019 object is the infusion of artificial intelligence into financial services onboarding and compliance tools. The firm has 30,000 users located in the United Kingdom and United States.