German Sales and Marketing Intelligence firm Echobot is entering the British market with a UK Data Pack for its CONNECT company research and TARGET prospecting services. I covered the CONNECT service yesterday. Today I’ll be delving into the TARGET offering.
Echobot TARGET supports prospect list building for companies and contacts against a broad set of British and firmographic variables, including UK SICs, postal codes, counties, web technologies, and company signals. Radius searching around postal codes lets reps target prospects near their home, office, or a client they plan to visit.
TARGET also provides a set of event signals for prospecting and alerting. German screening supports over 30 event categories, but the UK edition is limited to eight triggers, including M&A, exec changes, and partnerships. The English-language signals are still being built out and will be released as Echobot individually tunes them.
Contact list building supports eighteen departments, five job levels, job title, and field availability (e.g. email, direct dial, XING link, LinkedIn link).
TARGET Lists are displayed as a set of company tiles with a business description, contact information, and the most recent signal. Tiles may be expanded for additional attribute display of web technologies, social links, and firmographics. Users may also link to the CONNECT profile and click through older signals.
TARGET Lists include a segmentation report with an industry pie chart at the two-digit SIC level, company size pyramid, and company heat map. When rolling over the segmentation reports, ALT-text provides additional details about each industry slice or company employment wedge. Users may click on the industry pie chart to drill down into a segment. Clicking on the heat map takes the user to a full-screen view for zooming and recentering.
TARGET lists may be downloaded in four formats (Excel, CSV, JSON, and Salesforce), so records may be analyzed by sales or marketing, uploaded into Salesforce, or delivered to developers. Users may download up to 20,000 records at a time.
TARGET users may also save lists, share lists, or use lists for suppression (exclusion lists). Search criteria may be saved for re-use and alerting when new companies or contacts meet the search criteria.
A single region starts at €499 / month for both TARGET and CONNECT. Licensing both the UK and D-A-CH regions raises the price by €299 / month. Echobot is offering a €100 / month discount to customers that license their solution before the end of the year. A seven-day free trial of CONNECT is available to prospects. TARGET users receive a demo and a single-day, capped-download trial.
Echobot, like many sales and marketing intelligence vendors, has continued to grow during the pandemic. The firm added over twenty staffers this year and posted record revenue this summer.
“The expansion of the market into the English-speaking area is an important step into the future for us. It has never been more important for companies to digitally set up their sales and marketing processes. We are very pleased about the strong growth and the fact that we are able to support our customers beyond our borders.”Echobot CEO Bastian Karweg
We are beginning to see continental sales and marketing intelligence companies build UK or pan-European services. Along with Echobot, French vendor SparkLane offers a UK service, and Scandinavian vendor Vainu has beta offerings for the UK, France, and the US. Of course, we are also seeing UK firms build European services with Rhetorik, Cognism, and DueDil offering European datasets.
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