Rhetorik announced a UK expansion pack to its NetFinder+ technology sales intelligence service. The expansion pack adds 90,000 companies and 200,000 contacts and emails to Rhetorik’s UK coverage. NetFinder+ data includes firmographics, contacts, and technographics.
The Rhetorik Technology Classification (RTC), a proprietary taxonomy, spans 7,000 vendors across ten million installs. Rhetorik’s technographics cover
- Installed IT assets such as telecoms equipment, networking devices, and server and desktop hardware
- Software products from traditional enterprise applications and operating systems to new cloud platforms and vertical industry applications
- Services and consumables suppliers
“We have invested heavily in our international coverage, now offering sales and marketing intelligence across 30+ countries, but the UK remains the largest and fastest-growing IT market in Europe for a range of enterprise software and cloud services. This fully GDPR-compliant SMB expansion enables marketers to reach deeper into that market than ever before.”
Rhetorik CEO Meredith Amdur
The expanded coverage profiles UK companies with five to 100 employees. Rhetorik expects to “significantly” grow their coverage this year. They have a “stand-by database” of companies and contacts “awaiting final cleaning and compliance. “Existing clients will gain free access for three months to all the new accounts and contacts that meet their existing data criteria,” wrote CRO Kevin Savage.
Rhetorik covers Western European along with
- Former Soviet Union: The Ukraine, Estonia, and Latvia
- Balkans: Slovenia, Croatia, and Greece
- Eastern Europe: Poland, Czech Republic, Hungary, Bulgaria, and Romania
Additional EMEA countries include the UAE, Saudi Arabia, Israel, and South Africa, with ten more countries in development.
In January, Rhetorik released its DataCliniq DaaS enrichment service for maintaining data hygiene. DataCliniq diagnoses, cleanses, and enriches account, contact, and lead records. It supports both batch file uploads and channel partner integrations with data marketplaces. The service also directly integrates with Salesforce, MS Dynamics, HubSpot, and Marketo.
Rhetorik’s year-to-date revenue is up 50%.