Seismic and Microsoft announced an integration partnership that will embed Seismic’s sales enablement workflows within Microsoft Viva Sales. Seismic will provide “content production, collaboration, task automation, and engagement intelligence for Viva Sales users across the meeting experience to help drive deals and relationships forward.” The goal is to “streamline” buyer engagement at relationship-based sales teams.
Microsoft Viva Sales became generally available on October 3. Viva Sales is “a new seller experience application that brings together any customer relationship management technology (CRM), Microsoft 365, and Teams to provide a more streamlined and AI-powered selling experience.” The new solution is designed for the hybrid work environment where reps leverage video conferences, chats, emails, and documents to close deals.
The partnership supports AI-powered virtual meetings. The Seismic Enablement Cloud will initially recommend content and training for post-meeting call summaries. Future functionality includes content and training recommendations, pre-built digital sales rooms, and meeting analysis powered by Seismic.
“We’re united with Seismic in our commitment to empowering sellers through relevant content and an improved seller experience. Our plan to integrate Seismic with Viva Sales will help sellers have more personalized customer engagements whether they are in the office or on the road, with a helpful assist from the AI-driven insights and content,” said Lori Lamkin, CVP, Dynamics 365 Customer Experience Applications.
Viva Sales customers include Adobe, Crayon, and PwC.