ZoomInfo, which began as a technology sales intelligence service, has expanded its technographic intelligence to more than 30 million global companies. The technographic dataset now spans 300 million company/tech pairings, whether that is a technology, platform, or programming language.
The firm, which has recently focused on sales and marketing enablement technology (e.g., Conversational Sales, Chatbots, Sales Engagement, Recruitment/HR) and Operations, has been quietly expanding its content coverage with announcements concerning company coverage and technographics in the past few weeks.
“Knowing which technologies your prospects use before you even pick up the phone gives sellers a tremendous head start,” said Kirti Patel, Senior Director of Engineering at ZoomInfo. “With today’s economic headwinds, sales teams are looking for every opportunity to increase efficiency, and having access to a prospect’s tech stack can transform your go-to-market engine.”
ZoomInfo’s technographics intelligence is derived from over twenty data sources, including company websites, job postings, and customer testimonials. Its taxonomy covers over 30,000 technologies.
ZoomInfo claims that nearly 90% of its active tech-to-company pairings have been updated within the past three months.
Technographics assists with prospecting, lead and account scoring, look-a-like modeling, and market analysis (e.g., Technology Market Share, ICP, and TAM). It is also common for firms to target customers of partners for complementary pitches and competitors for takeaways. ZoomInfo supports alerting when technologies are added or dropped from prospects’ tech stacks. In addition, its Workflow module automates sales and marketing outreach.
ZoomInfo provided a pair of ZoomInfo SalesOS screenshots to GZ Consulting with functional descriptions concerning their technographics capabilities: