Commercial credit and business profile vendor Creditsafe expanded its coverage footprint to over 100 countries with the addition of sixteen Middle Eastern and North African countries. Creditsafe is now able to provide real-time reports for 240 million companies. Key new countries include Saudi Arabia, UAE, Kuwait, Lebanon, Jordan, Egypt, and Lebanon. In 2016, the firm added Southeast Asian coverage along with 40 million Chinese company profiles.
“This mark’s the single largest and most significant database expansion we have done to date. And, it completes our global offering. No one in the marketplace offers such a comprehensive solution supported by an incredible portfolio of analytics,” said Matthew Debbage, CEO of Creditsafe USA and Asia. “Not only have we added critical financial data on thousands of public and private companies to our platform, but we are providing insight on many located in Middle East and Africa which have proven to be complex economies in the past. We can now provide International Database Reports on millions of companies instantly online. No one else in the market offers the level of data that we do.”
Based on its coverage map, the most significant gaps are in Latin America (e.g. Argentina, Chile, Colombia, Costa Rica) and Africa (e.g. South Africa, Ghana, Morocco, Tunisia).
Creditsafe processes over one million daily updates collected from over 200 sources. Furthermore, the firm claims that 99.9% of report requests are delivered in real-time.
Last year, Creditsafe launched US and UK sales intelligence services under the Sales Joe brand. The product provides prospecting, look-a-like customers, light SFA tools (e.g. notes, dialer support, meeting scheduling), task tracking, and deal opportunity forecasting.
“The big development during the year was launching our new lead management tool, Sales Joe, which enables businesses to build effective sales campaigns using company information gathered from Creditsafe’s extensive database,” said Chris Robertson, global sales director at Creditsafe Group. “Our positive results have been fueled by strong customer retention, an increase in new business, and a further expansion and strengthening in our international offering to UK customers.”
Creditsafe revenue has grown 28% over the past twelve months. The firm maintains 18 offices and supports 200,000 users each day. Globally, Creditsafe employs 1,500 headcount.
Creditsafe USA posted $12.8 million in 2016 revenue with a three-year CAGR of 75%. Creditsafe opened US operations in 2012 and services 14,000 US customers out of its Lehigh, PA office. “Over the past several years, we have focused incredibly hard on building our business and brand in the US,” said Debbage.
Creditsafe UK also posted strong growth with 2016 revenues up 12% to £35.5 million and pre-tax profits of £8.1 million.
“More growth is expected in 2017, our 20th anniversary year,” added Robertson. “The growing sales force and the new products and technology being introduced this year will ensure our momentum continues and we further set ourselves apart from our competitors.”
The best way to keep data clean is to use a globally known, unique identifier, or a “data backbone.” My company prefers to use URLs as identifiers. They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality. For example, Cisco is a company that also goes by Cisco Systems, Inc. and Cisco Precision Tools. If sales containers required users to type in one unique URL, http://www.cisco.com/ for all those different branches, it’d be much more difficult to create duplicate accounts, which helps keep data clean. Perhaps more important, URLs facilitate communication between people, systems, and even departments. Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data. Unique identifiers let you know you’re pulling from the sources and contacts you’ve intended to track.
I agree with 90% of what Fowler states, but disagree with his recommendation that URLs are the best unique identifier for his “data backbone”. There are a number of reasons that URLs fall short:
URLs are not persistent. If a company is acquired or renames itself, the old identifier (URL) is not retained. This creates a potential disconnect between the old and new name.
URLs have a many-to-one mapping which treats most subsidiary and branch locations the same as the headquarters. For some companies, mashing together all locations into a single record may be sufficient, but it is a highly flawed approach as it loses much of the nuance concerning companies that operate across multiple sectors and countries (e.g. General Electric). It also makes it very difficult for sales reps to sell deeper into an organization which lacks linkage data.
Conversely, companies with multiple URLs are not tied together. This could happen due to differing country identifiers (e.g. .UK, .FR), division names, brand names, and subsidiaries. Each of these scenarios treats companies as a separate business. Amazon has many distinct businesses including Amazon Web Services (aws.amazon.com), Zappos (www.zappos.com), Alexa Internet (www.alexa.com) Audible (www.audible.com), Internet Movie Database (www.imdb.com), and soon Whole Foods (www.wholefoods.com). URLs do not provide a consistent data backbone when subsidiaries, acquisitions, and branches have different domains.
When a division or facility is divested, there is no way to determine which locations have been spun off.
Franchises are treated as part of the parent company when they are separate legal entities.
Not all companies have websites.
URLs can be sold. They can also be reused if a company goes out of business or abandons a URL.
Finally, business decisions related to logistics, credit, supplier risk, and financing need to understand the underlying structure of companies. It is not just marketing and sales that are impacted by standardizing on a non-persistent, quasi-unique identifier.
I would therefore recommend looking at credit data companies as a better source of unique identifiers. Companies such as Dun & Bradstreet, Experian, Equifax, and Infogroup all offer location level detail and linkage associated with unique identifiers that have been developed over multiple decades. They offer sophisticated entity matching and enrichment tools such as Dun & Bradstreet’s Optimizer service. Furthermore, these firms support multiple functions across the organization helping assist with cross-platform entity linking and on-demand decisioning.
Mattermark rolled out a set of enhancements to their product and content over the past few months. The PE/VC funding data firm added Revenue Range and Zip Code to company profiles delivered via Mattermark Pro, Mattermark API, and their recently released AppExchange connector. Mattermark now supports over 80 variables.
Mattermark also revised its Growth Score. Previously, the firm evaluated the Growth Score over the company’s lifetime, which resulted in the ongoing display of Uber, Accenture, Amazon, and Google. The new model employs a rolling twelve-week score which “better captures the dynamic changes over time,” said Marketing Manager Nick Frost. “By reducing the span by which we calculate the Growth Score, our customers have a better representation of a company’s activity.”
Mattermark has been actively growing its company database, hitting four million profiles in February. The firm continues to add missing firmographics. For example, they added location data for 300K companies and industry tags for 700K companies. Most profile vendors require these fields prior to publication.
Moody’s announced this morning that they are acquiring business intelligence vendor Bureau van Dijk for €3.0 billion (approximately $3.27 billion). Moody’s stated that “the acquisition extends Moody’s position as a leader in risk data and analytical insight.” The deal is subject to EU approval and is expected to close in Q3.
Bureau van Dijk will be acquired with approximately $1.3 billion in offshore cash and $2 billion in debt. Bureau van Dijk will be folded into Moody’s Analytics’ Research, Data & Analytics (RD&A).
Last year, Bureau van Dijk earned $281 million (€258 million) and posted and EBITDA of $144 million (€132 million). Bureau van Dijk has a ten-year Compound Average Growth Rate (CAGR ) of 9.3%. The firm anticipates $45 million of annual revenue and expense synergies by 2019 and $80 million by 2021.
Bureau van Dijk offers three major product lines:
Orbis – Financial analysis tools spanning 220 million companies. Information includes firmographics, public and private company financials, original documents, global family trees, shareholdings, news, and M&A research (Zephyr). Orbis provides the deepest set of global private company financial coverage tied to very strong linkage data including minority shareholdings. Orbis was redesigned last year with a new user interface and workflows. The Orbis product line is also available as regional and local products such as Amadeus in Europe, Oriana in AsiaPac, and Fame in the UK.
Mint – Sales intelligence product line
Catalyst – Set of workflow tools for valuation, transfer pricing, credit analysis, wallet sizing, etc.
All three product lines leverage the Orbis global company file which is collected from 160 information partners.
“Bureau van Dijk is a high growth information aggregator and distributor that positions Moody’s at the center of a unique network of global risk data,” said Raymond McDaniel, President and Chief Executive Officer of Moody’s. “This acquisition provides significant opportunities for Moody’s Analytics to offer complementary products, create new risk solutions and extend its reach to new and evolving market segments.”
The Bureau van Dijk customer base is split fairly evenly across 6,000 financial institutions, professional service firms, government authorities, and corporations. Key use cases include compliance, KYC/AML, risk decisioning, purchasing, transfer pricing, B2B sales and marketing, financial analysis, and economic research.
Moody’s listed a three-pronged product strategy post-acquisition:
Apply MA analytics to data to generate off-the-shelf financial metrics
Package BvD data subscriptions with MA analytical software & models
Enrich MIS/MA data sets with BvD’s proprietary identifiers
Moody’s will also be looking to extend Bureau van Dijk’s commercial presence beyond Europe and to non-financial customers. The acquisition helps Moody’s extend its addressable market beyond credit to provide “Moody’s-branded scores/assessments for tax risk, transfer pricing, compliance, financial crime, [and] supply chain management.”
“Moody’s is a highly regarded, authoritative source of credit ratings and analytical tools, with a strong brand and global reach,” said Mark Schwerzel, Deputy CEO of Bureau van Dijk. “The addition of Bureau van Dijk’s powerful information platform to Moody’s Analytics’ suite of risk management solutions presents a wide range of opportunities for us to better serve our combined customer base.”
Bureau van Dijk has been owned by a series of private equity firms with EQT acquiring the firm from Charterhouse Capital Partners in September 2014. At the time, the sale price was not disclosed. Charterhouse acquired Bureau van Dijk in 2011 from BC Partners for €960m.
EQT noted the following areas of investment during its ownership period:
Development of the organisational structure to prepare for further growth
Investments in the sales organization, including the introduction of a matrix sales structure, implementation of a global CRM system, and expansion of the salesforce
Strong focus on the development of new products and continued improvement of existing ones, e.g. the launch of a new user interface
Substantial investments in marketing and corporate branding
Bureau van Dijk rolled out the latest set of enhancements to its Orbis company research and financial analysis platform. Orbis was re-platformed last year and given a modern user interface. New features include a document ordering module, improved peer reporting, and enhanced customization. The new document ordering module assists with KYC/AML and company research by delivering original images of business documents, such as certificates of incorporation, shareholders’ details, and annual reports. The new module was built in partnership with aRMadillo (FKA RM Online) and delivers reports “usually within an hour.” Users can even order reports for companies not found in the Orbis database.
Customization features include calculated variables which can be shared across the account group, chapters, and classifications.
“The new interface arranges company reports into “books” that are further organised into “chapters”, that contain related information,” said CMO Louise Green. “This feature lets you create your own customised chapters, which could include: your company logo or other images; widgets from the profile page; worksheets with selected financials; and any of your own fields that you have imported into Orbis.”
Custom classifications allow users to map their own industry and geographic codes to ORBIS data.
DueDil, which provides financial research and sales intelligence services for the UK and Europe, named Alan Millard as its Chairman. Millard is a consultant for the Table Group and has worked with CEOs and executives at IBM, JP Morgan, Deutsche Bank, Standard Chartered Bank, SABmiller, and GSK. Previously, Millard was the COO at Hiscox UK and CEO of its subsidiary Hiscox Underwriting.
“Alan is helping us transition from a founder led team to an executive led organization,” said DueDil founder and CEO Damian Kimmelman. “He brings with him the eye of the customer which is so critical as we scale. I am honoured to have him on board guiding our global ambitions.”
DueDil recently expanded its database beyond the UK and Ireland to provide company coverage of France, Germany, Benelux, and the Nordics. However, they are already talking about a true global dataset to rival Dun & Bradstreet and Bureau van Dijk. By the end of the year, they expect to offer pan-European coverage and begin to extend their reach to additional global markets. Thus, their database will grow from 11 million companies at the beginning of the year to 40 million companies in March and 100 million by the end of the year. Their goal is to be the “largest source of private company information in the world,” said COO Justin Fitzpatrick.
“A more open business world is essential to global growth and prosperity. DueDil is already the largest and richest source of private company information in the U.K., and one of the largest in Europe. We are on an incredible journey to cover over 200 million companies globally by the end of 2018. I am excited to be part of a company that genuinely improves the business landscape and encourages growth and trade,” said Millard.
“Our mission at DueDil is to create the largest source of private company information to help businesses to find opportunity and mitigate risk,” stated DueDil CRO Pierre Berlin at DueDil’s recent Spotlight user conference. “We help businesses in the digital transformation. Leveraging it by transforming the business relationship with the key stakeholder in the organization. Our value proposition at DueDil is to make your business more agile [and] resilient, by providing access to the richest information on the company that matters to you.”
According to Fitzpatrick, DueDil will accomplish their mission via superior data, new insight, and automation.
Along with expanded geographic coverage, DueDil is extending its Know Your Customer (KYC) checks to include beneficial ownership, UK Financial Conduct Authority (FCA) registration data, and adverse media coverage. According to the FCA, it “regulates and supervises the conduct of more than 50,000 firms in the UK that provide financial products and services to both UK and international customers.”
In March, DueDil also announced an upgraded API that supports a host of functions including opportunity identification, risk mitigation, auto-populating sign up forms, data enrichment, and verifying credentials during customer onboarding.
The API also supports a new partnership with consumer information vendor CallCredit. The partners “will offer an integrated solution for verifying a business and the people who run it,” said DueDil Product Marketing Manager Sam Hockley. Initially the consumer information will only be available via the DueDil API.
Last week was a busy week for VC funding in the SalesTech space. Yesterday, I covered SparkLane’s funding round and today I am blogging about PE/VC database Crunchbase which announced an $18 million Series B led by Mayfield. The funding announcement was paired with the launch of a new team-based Crunchbase Enterprise service. Crunchbase was spun out of AOL in 2015 with $6.5 million in funding from Emergence Capital followed by a smaller $2 million round. Crunchbase also laid out plans for a Crunchbase Marketplace that would allow the company to become the “Facebook of company information.”
The new funds will be dedicated towards extending its SaaS offerings, expanding its database, and growing its teams with a “significant commitment to diversity.”
“Mayfield is excited to partner with Jager McConnell and the team at Crunchbase to be the place where consumers, professionals, and businesses can easily access the information on companies to sell to, market to, partner with, finance, work for, research, acquire, and do business with. The early success of Crunchbase Pro and its usability have given us a view into the ambitious vision and roadmap of increasing the breadth, depth, and accessibility of the high-quality data platform Crunchbase is creating,” commented Rajeev Batra, Partner at Mayfield. “Crunchbase not only has a globally dominant position and brand, it has the potential to be a true platform company in becoming the actionable master record for company data.”
Crunchbase now offers an API along with three levels of service: free, Pro ($29 / month), and Enterprise ($99 / user / month with a minimum of five users). Additional services are in the pipeline.
The free service receives 2.3 million unique visitors per month of which 40% of site traffic is international. Pro, which was launched last September, is “well past” 5,000 subscribers according to CEO Jager McConnell. The firm has licensed its API to more than ten partners including Glassdoor and SimilarWeb.
The new Enterprise service combines Pro with API access, list downloads, email addresses, phone support, and a CRM connector. The AppExchange service supports daily Crunchbase updates and data change alerts.
Crunchbase now covers a half million companies and 2,700 VC firms. Other content includes investors, people, events, and products. Data is maintained by a team of editors with updates provided to Crunchbase by their member community. The database also benefits from VC firm updates and machine learning tools which search for anomalous information. Annually, five million updates are made to the database.
Crunchbase has become the go-to destination for accurate and up-to-date company information for businesses all over the world,” said McConnell. “As we grow, hiring a diverse team will bring a variety of valuable perspectives into the business, which reflects the culture of Crunchbase. This will remain a focus of hiring as the company doubles in size in the next year.”
Crunchbase clients include Affinity, Datafox, Datanyze, Deloitte, Engagio, Everstring, Infer, Microsoft, Nestle, Samsung, Slack, Target, Volkswagen, and IBM Watson. The firm has forty staff of which 43% are women and half are non-white.
McConnell wants Crunchbase to be the Facebook of company information. “The premise is: it would be impossible for a single company to find all these slivers of company information, and put it into one spot on their own. They can’t be all those core competencies, so the idea is, let’s go and form these partnerships with all these companies that have those core competencies, put it in one place and, if we do a good job here, the user will say, ‘I know where to go, it’s where all this data comes together, that’s at Crunchbase.’”
To accomplish this vision, Crunchbase is readying a Crunchbase Marketplace of fifteen to twenty partners “to build a true company master record.” Thus, Glassdoor would provide CEO ratings, employee ratings, and available jobs while SimilarWeb would feature website traffic for a specific company or industry.
Users will have the ability to select which content sets display. The goal is to cover all of the companies on the Internet.
“Over time, pretty much every data provider that has some slice of company information, we’d like our users to have the ability to go and add that data directly into their experience. Sometimes that will be free, like Glassdoor will be a free dataset, but other times it may even cost a little bit of money to go add in technology stack data, or patent data,” said McConnell. “Sometimes people want to know not just about funding, but about jobs, the CEO or all the companies in their geography that have a certain amount of website traffic. Or sales reps want to find people who use a competitive product. Right now, they need three partners to get all that data. We want to let you choose it as part of the experience.”
David Sternis of Deloitte said, “The quality and accessibility of Crunchbase data is second to none. We save an immense amount of time by using Crunchbase Enterprise to power our TechHabor solution in order to stay on top of the innovation and startup landscapes. Our teams spend a fraction of the time they used to on research and market analysis and can prioritize focusing on providing strategic recommendations for our clients.”
Note: While Crunchbase and CB Insights both cover the PE/VC space, they are separate, non-affiliated companies.
LinkedIn announced additional search tools for Sales Navigator. New filters helps sales reps target accounts and leads. Amongst the new screening options are searching for new execs, searching for specific departments by size, headcount growth at the company or department level, public company revenue, and headquarters postal codes.
One of the new search filters is senior leadership changes at companies which help identify new contacts with a higher likelihood of considering new products and solutions. “Multithreading is critical to ensuring your deals don’t go dark. Start by identifying companies where senior leaders have changed roles or joined the organization in the past three months,” said LinkedIn Product Manager Alex Lee. “These could be great indicators that it’s time to reach out.”
Revenue screening will be underwhelming as it is limited to public companies listed on global exchanges. While the data is screenable in multiple currencies, the revenue data is limited to US, British, Indian, and Australian companies; the vast majority of companies would not be screenable via this filter. Furthermore, because the data is limited to four countries, it is likely to cover fewer than 20,000 of the 50,000 active global publics. Unless a company is specifically targeting public companies, users should screen based upon LinkedIn employee sizes. Employee values are based upon the underlying membership data and screenable to the department level. As such, they provide much better filters for targeting by size, growth rates, and departmental size.
These new options offer a range of new opportunities in account targeting, utilizing LinkedIn’s vast professional data banks to help optimize and improve your outreach efforts. And as data usage and personalization becomes increasingly commonplace in marketing circles, the need to customize and focus your outreach will becoming ever more important – LinkedIn’s well-placed to capitalize on this trend and help give forward-thinking businesses an advantage.
Dun & Bradstreet has begun the process of monetizing its new Avention acquisition by rebranding it as D&B Hoovers. The OneSource platform had an identity crisis — first launched as Avention and then rebranded Avention OneSource. Bringing the service under the Dun & Bradstreet and Hoovers branding umbrella should stabilize the brand as both are better known than Avention and OneSource. Dun & Bradstreet has been associated with company information and credit research since the 1840s while the Hoovers brand has a thirty-seven year lineage that goes back to reference books. Hoover’s was an early company research portal via the web and America Online and still offers a freemium site.
That Avention and Dun & Bradstreet could quickly match their large databases and begin the integration of the WorldBase file into the new Hoovers platform does not surprise me. Both companies have strong data matching capabilities for companies and contacts. Furthermore, the new Hoovers platform is designed to manage the integration of additional datasets into its global coverage.
Sales Acceleration Positioning
In a press release, Dun & Bradstreet described their new offering as “an innovative new Sales Acceleration solution” which helps “sales and marketing teams shorten sales cycles, increase win rates, and accelerate revenue growth.” The new offering combines “Dun & Bradstreet’s largest commercial database with best-in-class prospect intelligence and an intuitive user experience” which goes ”beyond traditional prospecting to more quickly and efficiently engage with customers.”
Since acquiring Avention in early January, Dun & Bradstreet Sales and Marketing Solutions has focused its messaging around Sales Acceleration. Barry Parr, Lead Analyst at information advisory service Outsell, described Sales Acceleration as follows:
B2B sales and marketing’s job is to turn information into relationships. Sales Acceleration refines information to increase the yield and improve productivity, by making the information more current, connecting it with buying signals, and providing relevant context. This market is evolving quickly from static company and contact data into information enhanced by software and technology.
On his Q4 earnings call last month, Dun & Bradstreet CEO Bob Carrigan picked up on the theme of Sales Acceleration which had not been used on the previous earnings call.
“Now, when we talk about sales acceleration, we mean helping companies advance relationships from prospects to paying customers by using data to give them insights into who to talk to, when to talk to them, and what to talk to them about,” said Carrigan in February. “The market for sales acceleration is substantial. Outsell, the preeminent research firm covering the information industry, pegs the market size at about $10 billion worldwide, and it is fragmented and underserved. Given our data advantage, we are the best positioned to capture market share and grow faster than the overall market. So our aspiration is much bigger than creating a better prospecting tool by rebuilding Hoover’s. We are the market leader in sales acceleration now, and we have all the capabilities to substantially expand that lead.”
D&B Hoover’s Capabilities
Along with rich company profiles, the new Hoovers provides access to more than seventy million global contacts. The press release highlighted the following key capabilities:
Target intelligently: SmartLists® dynamically update sellers on top opportunities, business intelligence and analytics, and enable account scoring; and more than 175 search filters create precise targeting while supporting natural-language and conceptual search.
Enhance sales productivity: CRM QuickView provides seamless access to account intelligence; desktop dashboards and automated workflow features include triggers, alerts, Ideal Profiles®, and Conceptual Search®; and mobile-ready features support sales and marketing teams on the go.
Enable informed conversations: Business Signals® deliver predictive insights based on the deepest and broadest global data coverage; intelligent data is integrated into strategic technology platforms like CRM and marketing automation systems; and real-time triggers keep sellers posted on key business events.
Legacy Avention OneSource customers will continue to receive their currently licensed content and feature bundles. However, they will immediately benefit from the company and contact data quality and coverage improvements.
“Businesses of all sizes have the opportunity to grow by better leveraging today’s enhanced software and technology to more quickly drive pipeline, and garner marketing ROI,” said Dun & Bradstreet CMO Rishi Dave. “D&B Hoovers is the best solution for enabling sales and marketing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful, and help them go to market and close deals at a faster rate.”
Pricing & Packaging
The packaging model appears to be a hybrid of previous Hoovers and Avention packaging. The service is being split into three product tiers with all having access to the global database:
D&B Hoovers offers companies and contacts along with sophisticated prospecting against 175 variables, Conceptual Search, SmartLists, competitors, peers, news, and trigger events.
D&B Hoovers – Advantage adds additional features to the base edition by including global family trees, CRM/MAP integrations, SWOT reports, quoted and European private company financials, SEC filings, and administrative dashboards. The Technology Crush reports (FKA SalesQuest Crush) are available as a premium.
D&B Hoovers – Premium adds additional features to Advantage edition including Ideal Profiles and Business Signals.
All users will have access to the full Global Contact Authority file of executive names, titles, and bios. However, there is a premium “Business Contacts” dataset containing emails and direct dial phones.
Pricing is on a named-user basis dependent upon the purchased edition. Volume based discounts are provided as the number of seats increase. For example, a mid-sized company with forty sales reps can expect to pay approximately $62 per seat/month to $114 per seat/month depending on the package purchased (and before any annual or multi-year discounts are applied).
Whereas legacy Hoover’s strength was in meeting the sales intelligence and research needs of small and midsized companies, D&B Hoover’s pricing and packaging is intended to support companies of all sizes. “The flexibility of the new packaging model is designed to support both the growth needs of emerging businesses as well as the requirements desired by enterprise organizations while providing the pricing flexibility to meet their various budgets,” said Director of Product Marketing Sean Crowley.
The new Hoover’s benefits from access to the Dun & Bradstreet datasets, some of which has already been integrated into the new platform. The WorldBase file provides D-U-N-S Numbers, global company linkages, Tradestyles, and additional firmographics. The Global Contact Authority provides additional global contacts, emails, and direct dial phones.
With this first release, the new Hoovers platform contains an additional six million marketable company records, expanded global linkage, D-U-N-S Numbering, and Dun & Bradstreet firmographics (e.g. addresses, sizing data, contact information, industry coding, bank names, Tradestyles, and geocoding).
For the first time, D-U-N-S Numbers and D-U-N-S Number company lookups are available to the Avention customer base. D-U-N-S Numbers are the de facto global numbering system. They are often required by banks and US government agencies. Firms also employ D-U-N-S Numbers as part of their master data management strategies. Having D-U-N-S Numbers tied to the D&B Hoovers service allows developers to build custom calls to the D&B Direct API to obtain non-Hoover’s content such as credit and supplier risk reports.
Other Dun & Bradstreet content such as Hoovers top company profiles, competitors lists, and First Research industry overviews will be available in the future. The firm is also planning on expanded WorldBase coverage, additional WorldBase fields, and supplementary Dun & Bradstreet business signals.
Although D&B Hoovers is being initially pitched for the US, UK, and Ireland, the service is available globally. The emphasis on those three markets was simply one of sales enablement. The UK and Ireland are an important opportunity for Dun & Bradstreet as the legacy Hoovers service had little traction in those markets due to the lack of registered data from Companies House (UK) and Companies Registration Office (UK). The new D&B Hoovers provides full financials for companies across a dozen European countries including the UK and Ireland (available in Hoover’s Advantage and Premium editions). The platform also supports company details matched to UK registered data including trading addresses, additional contacts and emails, and corporate phone numbers.
D&B Hoovers is planning a financial add-on service which includes analyst reports (Investext brokerage house reports), the industry research module (MarketLine, Freedonia, RMA), and UK registered company intelligence including Directors and Shareholders reports; Mortgages, Charges, & County Court Judgments; and Companies House Images.
One of the most straightforward ways to increase the value-add of a Sales Intelligence Service is to expand the content it delivers to its users. Generally, a vendor can license additional content within the same general category (e.g. more contacts) or expand coverage into new content categories not previously supported by the product. The first approach is usually faster and less expensive as there is limited development involved in adding additional coverage within a currently supported category (assuming the vendor is not hitting up against platform limits), but there are still costs involved with licensing, de-duping, and merging content sets. As such, it is much more common for firms to increase the scope of current data sets than to add entirely new content categories to their services.
So which of the fourteen sales intelligence vendors discussed in my new Sales Intelligence book invested in increasing their depth of coverage? Basically, all of them. Of course, the scope of content investment varied greatly:
Avention roughly doubled their global company, contact, and email coverage. Their product now spans sixty million companies, eighty million contacts, and twenty million emails (US and UK). I previously discussed their AsiaPac expansion, but the coverage expansion was global with most of the new content outside of the US, UK, and Canada where they already had significant depth.
DiscoverOrg also greatly increased its coverage as it grew to 60,000 editorially researched company profiles and one million researched contacts. Over the past twelve months, DiscoverOrg had a 91% increase in company coverage, 134% increase in contact coverage, and a 371% increase in non-IT contact coverage (numbers supplied by DiscoverOrg). The non-IT increase was due to an expansion of their job functions datasets to include Product Management (TEDD), Sales, CxO, and HR. The firm also continued to invest in their marketing dataset. CMO Katie Bullard noted that “the Marketing budget has begun to meet or exceed the IT department budget in many companies and vendors” while “service providers selling into marketing continue to proliferate.”
RainKing continues to build out its company and contact coverage and expects to hit one million executives by the end of 2016. The firm roughly doubled the number of decision makers in its database while extending its international coverage. They also have increased the number of marketing, finance, and HR decision makers.
InsideView’s executive coverage grew to 17 million US contacts and 8 million European contacts. Total global contacts more than doubled to 31 million and global emails grew by 10 million to 17 million.
Bureau van Dijk added RepRisk environmental, social, and governance (ESG) risk reports to their service while continuing to build out their company database. At the end of the year, Bureau van Dijk provided close to 210 million active and inactive company profiles
DueDil rolled out enhanced financials for UK and Irish registered companies. Along with performance and growth metrics such as EBITDA and multiple CAGRs (compounded annual growth rates), DueDil is providing historical graphs for key metrics. In total, six new metrics and 12 key performance indicators (KPIs) have been added.
Data.com expanded the Dun & Bradstreet content displayed in a new Prospect Insights view. Extended company intelligence includes D&B WorldBase firmographics and linkage, Hoover’s top company descriptions and competitors, and First Research industry overviews with call prep questions and industry summaries.
Infofree grew its executive email file to 26 million.
Salesgenie raised its business email count to 58 million US contacts.
Owler’s primary focus in 2016 was to expand their Competitive Graph and gather additional company intelligence. The Competitive Graph improved as the user base has grown and the firm has implemented a set of data cards (simple user queries such as is company X a competitor of company Y) which help refine sizing data, competitors, and a few other firmographic topics. Revenue and employee figures have grown to 2.7 million companies.
Zoominfo expanded its set of company enrichment variables with the addition of 200 new Company Attributes in October 2016.
LinkedIn continues to add two members per second. At the end of the year, they delivered 467 million global profiles across ten million companies.
Dun & Bradstreet grew its WorldBase file of global companies to 265 million active and inactive firms. Over the past few years, they have also focused on improving the depth and accuracy of their international file.
So who did I omit? Technically Artesian Solutions did not make the content list, but that is simply because their new US edition will be discussed in the new product category. Likewise, InsideView’s Tech Profiler Premium is also being discussed as a new product.