Hippo Video is now offering personalized video to Outreach customers.  The integration helps sales reps include video into their sales process, which in turn increases conversion rates and accelerates the sales cycle.  Sales reps can create, share, and track personalized video content embedded in Outreach sequences, templates, snippets, and one-to-one emails.  Heatmap analytics track user interaction.  Hippo Video also supports a video library.

Videos can be created for each objective across the full sales cycle, allowing sales and marketing to send targeted videos for each stage.  For example, reps can send introductory videos to establish rapport with the prospect and later send a product demo once the prospect has shown interest.

“Videos will go a long way in establishing a personal connection and trust with the recipient as against insipid text-heavy emails,” said Hippo Video CEO Karthi Mariappan.

Hippo Video claims a 300% lift in response rates from embedded videos.  Other firms, such as Vidyard, have found similar lift rates from personalized videos.

Users can also add actionable calls to action (CTAs) within videos, which are then embedded within sequenced emails in Outreach.  CTAs include meeting links, custom polls, annotations, and lead gen forms.  CTAs can be inserted in the middle or at the end of the video.

Integration is described as straightforward:

1. Sign up for Hippo Video;
2. Install the Hippo Video Chrome extension;
3. Turn on Hippo Video in Outreach.  

Reps can then record personalized videos via their webcam and embed them within email templates, snippets, and direct emails.

By seamlessly integrating videos in your sales outreach, your prospects are sure to experience highly personalized, engaging content that will humanize the entire sales process, which would have otherwise been possible only within a face-to-face meeting.

[The] Sales process is spontaneous.  Therefore, integrating sales with video to build a relationship of trust with the prospect should not leave you flustered.  Tracking their interaction [and] qualifying them should be reasonably straightforward as well.

Santhoshi Natarajan, Hippo Video Content Strategist

Prospect behavior is also tracked, allowing reps to prioritize their follow-ups based on views and watch interaction percentage, providing additional intent metrics beyond email open and response rates.

Videos may be analyzed by viewing and drop off points.  “When a prospect drops off the video at a certain point, it’s perhaps time [to] rework your message or focus on a different pain point,” said Natarajan.  “This feature is an added layer on top of your existing metrics and will help you prioritize the prospect who is at the bottom of the sales funnel.”

Hippo Video is a freemium offering.  The free edition provides unlimited hosting but limits bandwidth to 100 GB per month and does not support video emails.  The Pro version ($29 / user / month) provides integrations with Outreach, Gmail, Outlook, and HubSpot.  Other features include professional video editing, custom branding, video cloning, in-video CTAs, contact imports from CRM, and SEO.