TechTarget Priority Engine has begun integrating first-party intent data with its proprietary third-party intent intelligence. First-party intent data enhances account rankings and insights. According to TechTarget, “Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects faster, increasing conversions and accelerating pipeline.”
Priority Engine launched three years ago with TechTarget’s firmographics and third-party intent derived from its 140 enterprise technology media sites. The new data includes Ideal Customer Profile (ICP) matching, vendor website engagement, and customer content and advertising across the TechTarget network.
First-party website intent is available through a partnership with KickFire.
New account intelligence and tools include
- Personalized account rankings based on first and third-party intent data
- ICP definition and filtering
- Enhanced qualification intelligence including buying stage, ICP match, and confirmed projects
- Improved engagement signals such as account website visits, content downloads, and banner clicks
- Recent activity indicators.
“TechTarget has always focused on delivering ROI,” said Michael Cotoia, CEO, TechTarget. “These new updates now make it even easier for our customers to close deals faster by helping them find the prospects that are directly in their sweet spot.”
Other recent product enhancements include opted-in “Project Insiders” and “Confirmed Project Details” that have been validated by project insiders.
Priority Engine has been deployed at over 400 customers including Oracle, Citrix, IBM, HPE, and AWS.