Indian-based technology sales intelligence vendor Corporate360 recently opened a marketing data research center in Pathanapuram. The new facility plans to hire up to 100 new staff over the next year. The additional headcount will support marketing campaigns and be staffed by data research specialists, data quality analysts, inside sales representatives, and data scientists.
The office park in the state of Kerala is designed to promote “impact sourcing that benefits in meaningful job creation and digital skill development among educated youth from rural areas,” blogged VP of Sales Demy Dcruz. Thus, local graduates with digital skills can stay in the region instead of moving to a large city for employment. The facility supports up to 150 staff.
70% of Corporate360’s staff are women. “By building a strong women team at Corporate360, elevating co-workers and ‘working smarter,’ we have been able to help them pursue all their innovative interests that make a difference,” blogged CEO Varun Chandran.
The goal is to provide local work opportunities for women and the disabled in Kerala. “Because the bulk of Indians live in villages, governments are neglecting a critical opportunity to both improve economic potential and basic services by creating smart villages,” Chandran told Forbes. “I believe in creating jobs for people who need them, where they need them. “By going back to these small, often forgotten communities, we are able to offer them housing, scholarships and health assistance so they have a chance to grow without being forgotten or left behind.”
“Our new expansion into India fulfills that critical value and represents a strategic step in growing our company,” said Dcruz. “With that foundation, Kerala is primed to enter into the next phase of support for Fortune 100 companies by supporting their marketing campaigns and by taking on more advanced Big Data-focused roles.”
Corporate360 solutions include a DaaS Cloud service which provides “full profiles of target prospects with contact intelligence and sales triggers;” CI-Square competitive intelligence and take-away campaign data; and Data Factory services for marketers. Products include the ProspectR predictive marketing data cloud; Tech Sales Cloud IT sales intelligence; and EmailR email campaign data with real-time verification.
“Our customers aren’t looking to Corporate360 as a ‘data vendor’—they’re asking for ‘sales-intelligence’, which means providing them with the right data, in the right geographic markets and relevant sales triggers,” said Chandran.
“As we see a continuation of growth in our large western markets, our focus is to expand coverage in the Asia-Pacific and become a market leader,” said Sajeev Pushpamangalam, Vice-President and Head of Businesses.
The firm now maintains six locations including offices in Singapore, the Philippines, Dublin, and San Francisco. Corporate360 has over 300 global customers.