GDPR Sales Tips

I came across some excellent tips from Johnty Mongan, Managing Director of The Mongan Group concerning the new European sales environment post-GDPR.  Selling in Europe will be trickier in May as reps need to obtain opt-in approval

Mongan provided the following advice:

GDPR is about protecting our interests from unlawful behaviour. GDPR removes the unwanted cold calls, email campaigns and any other processing that we haven’t agreed to. A transparent and fair existence for all. I really like it, it fits with my karmic views of the world.

It won’t how ever stop marketing activities through publicly available information, like a company email or a company number…

It’s time to go old school… here’s what you can do to reach new customers in a lawful and GDPR way:

  • Get consent from current customers to continue marketing to them. Do it in an engaging way. That’s a must.
  • Provide explicit consent of your intentions to all new prospects when luring them in with shiny content. For example, download this form so I can phone you. That’s a must.
  • Go to the events your customers go to, get over yourself and introduce yourself.  That’s a must.
  • Hold your own events.
  • Get more business cards…. they are not as useless as you may think.
  • Offer referral schemes to current customers. You should do that anyway.
  • Market your services within ethical channels. Where you customers go, you go

My list goes on, but it all centres around building clear authentic relationships. This is a good thing because most “sales” are won on the back of authenticity and trust. I see leading the charge with GDPR compliant sales processes a fantastic way to demonstrate your intentions.

So basically, what’s old is new again.  While marketing needs to be particularly attuned to GDPR, sales reps also need obtain permission.

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