Abstrakt Salesloft Connector

Abstrakt’s playbooks and real-time coaching are available within Salesloft

Abstrakt announced an integration with Sales Engagement Platform Salesloft to deliver its real-time call coaching and automated playbooks for calls initiated on Salesloft.  Abstrakt also offers real-time call transcription and passes call details to the contact record after each call.

Playbooks guide sales reps with the “correct questions, relevant customer stories, or high-level demo points for every possible scenario.”  Playbook questions are highlighted during a call, and responses are immediately tagged.  Playbooks can be configured by team, rep role, persona, and stage. 

“Our partnership with Abstrakt shows commitment to our customers by bringing a first-of-its-kind, real-time call coaching software to our platform,” said Devin Schiffman, VP of Alliances at Salesloft. “Real-time is a critical element of sales coaching, and this strategic partnership will continue to drive more opportunities for our customers.”

Abstrakt real-time coaching and playbooks help sales reps focus on prospects “without missing qualifying questions.”  It also provides recommendations for managing objections within 0.2 seconds.

Call recordings and transcripts are available within a few seconds of call completion.  The service also provides talk tracks, talk ratio metrics, topic tagging, and playbook completion percent.

Next Step Items are on the Abstrakt roadmap.

Abstrakt is available as both a standalone and Salesloft integrated solution.  Salesloft is Abstrakt’s first integration partner.  Outreach and HubSpot connectors are coming soon.

“When we looked into the market, we knew we wanted to do two things: work with the leader in the sales engagement space (Salesloft) and make sure Abstrakt filled a void in their current offering (which we do),” said Abstrakt CEO Greg Reffner.  “I am very excited about the opportunity to provide a great experience for all Salesloft & Abstrakt customers.”

Abstrakt supports sales, recruitment, and insurance agent use cases.

Abstrakt is priced at $100 per user per month, with a ten percent discount for annual payment.  Volume discounts are available.  There is no surcharge for the Salesloft connector.

Abstrakt will have five employees by the end of the month with a distributed workforce.  It has managed its initial product development with Beeso Studio, a startup studio in Omaha Nebraska. Abstrakt launched in April 2021 and operated as a paid beta until early this year.  Crunchbase lists them as receiving $730,000 in pre-seed funding.